At some point, most organizations look for new ways to drive organic traffic to their websites. This is understandable given that as much as 50% of website traffic comes from organic searches. Yet, unless you are taking the right steps to ensure your website is SEO-friendly, you may be missing out on crucial organic searches.
While many people assume that Google is looking for their website, this is not the case. In fact, unless you are continually optimizing your website for SEO, your website may not rank well with Google, or it may not be indexed by Google at all! (Side note – if you have a page that is never showing up, check to ensure you don’t have a metaNoIndex setup on the site.)
Ranking well in Google searches is more critical than ever, as over 90% of internet searches are made using Google. This means that if Google does not index your website, or it is not near the top of search results, your website may not be seen.
To avoid missing out on critical organic traffic to your website, here is a look at a few easy, actionable steps that you can take in the coming days to ensure your website is optimized for SEO.
Optimize Your Website for Mobile
The first thing that you should do to ensure proper SEO and high search engine rankings is to make sure that your website is optimized for mobile. While desktop was once the king of internet searches, this is no longer the case. In fact, over half of internet searches are now made using mobile devices. It is then important that you do not leave a majority of users out in the cold and potentially alienate customers by not ensuring that your website is mobile-friendly.
In fact, optimizing your website for mobile is more critical than ever now that Google uses mobile-first indexing. Failing to optimize your website for mobile use can actually hurt your search engine rankings in addition to increasing bounce rates.
In order to ensure that your website is mobile-friendly, you should incorporate a responsive design that automatically adapts and scales to any device. WordPress offers a variety of themes that have responsive design built-in, which means that you wouldn’t have to worry about adding code. You should also use short meta titles, as these are easier to read on mobile devices. It is also critical that you make sure that pop-ups and ads do not cover your content in mobile, as this can frustrate users.
Analyze Your Website’s Data
When working on improving your website’s SEO, you should analyze all of your website’s data to look for patterns that can help you to see where your website is succeeding/failing. For instance, if few people who visit your website click on your CTA, you may be failing to engage properly with your audience.
This is where user behavior reports and Google Search Console traffic data can prove to be a valuable asset. GSC can be particularly helpful as it tracks key metrics such as session numbers, bounce rates, and much more.
For instance, if your website has a high bounce rate, this can indicate a larger problem with your website design and UX (user experience). You may need to take some time to consider why your website is not engaging users, and what you can do to reduce your bounce rate. It is important that you determine what is causing high bounce rates, as this can negatively impact your search engine ranking. If you’re creating quality blog content, you should expect a low bounce rate. Good indictor no one is reading your content? The bounce rate is through the roof.
Analyzing your website’s data can also be helpful by allowing you to see what pages are seeing the most traffic and the highest conversion rates. This lets you see what content is resonating well with your target audience, which can allow you to reverse-engineer that page’s success and use similar tactics across your website.
Focus on User Experience
User experience (UX) is critical in ensuring that your website meets the needs of your target audience. Improving the quality of UX can help to reduce bounce rates and improve conversion rates, making it a critical component of any SEO upgrade.
A critical component of UX is making sure that your website is easy to use. If your website is not intuitive and is difficult to navigate, customers will be likely to turn to one of your competitors. Your website also needs to provide valuable content that readers are looking for if you want a chance of improving conversion rates.
When updating your website to ensure a good user experience, it is also critical that you make sure that it is visually appealing with a sleek, modern design and layout. If your website looks as if it is straight out of the ’90s, this can be a turn-off for some users.
Ultimately, investing in UX plays an important role in improving your website’s SEO. Google’s primary goal when indexing websites is recommending the best content to users. Generally speaking, this means that websites with better user experiences tend to have the highest search engine rankings. This makes investing in your website’s UX critical.
Make Sure Your Website is Speedy
When working on UX, you should take some time to ensure that your website is speedy. Believe it or not, the speed of your website can actually have a major impact on both SEO and conversions.
Let’s face it, if you click on a website that takes forever to load, you will likely click the “back” button and look for content that is easy to access. This means that even if your website provides the design and content customers are looking for, you are still likely to see high bounce rates if your website is as slow as a tortoise. Furthermore, page speed is something Google takes into account when indexing your website, which means a slow website can lead to poor search engine rankings.
Fortunately, there are steps that you can take to improve your website’s performance. Google’s PageSpeed Insights can give you valuable insight into how fast your website loads across devices, your website’s overall speed and efficiency, and it even highlights specific things that you can do to make your website load faster.
Do Thorough Keyword Research
While the landscape of Search Engine Optimization has changed dramatically over the years, it is still critical that you incorporate Google-friendly search terms and keywords into your headers and content in order to help drive traffic to your website. Without the proper keywords, it won’t matter how well-designed your website is as people may not be able to find it. Keywords are critical in helping to guide internet traffic to your site, boosting organic traffic.
Yet, you may find yourself wondering how you will know what keywords are currently relevant to your industry, and which keywords will help boost your standing in search engines. Fortunately, there are now a number of tools available that can help you find the perfect keywords for your content.
When incorporating keywords into your web content, it is critical that you do not go overboard. Overstuffing your content with keywords can actually have a negative impact on SEO. Try to naturally disperse keywords throughout your content without packing them in too densely.
Ultimately, taking proactive steps to improve your website’s SEO is critical in order to increase organic traffic and improve conversion rates. Contact us to learn about how we can help you to grow your lead generation with proven inbound and SEO strategies.