With an effective B2B content strategy, you can better position yourself, find content opportunities the competition isn’t leveraging, and bolster your credibility in the market. As a result, your content will outperform that of your competitors, resulting in you getting more business.
Watch a video
Get Your Free Content Marketing Opportunities Roadmap Today
Your website should be your best salesperson. If it’s not generating any inbound demand or any leads each month then there’s a serious problem. Learn what key opportunities your business is missing out on with a customized content strategy roadmap.
Our Focus? Content That Turns Users Into Prospects
In today’s information age, having highly engaging content that draws in traffic and converts is an absolutely necessity. Users will want information that is useful, teaches them something new, or that they can connect with on a personal level. This kind of content rarely appears by chance.
Our content marketing strategies range from consistent and helpful email marketing campaigns, to thrilling copywriting, informative blogs, and everything in between. We understand that your potential customers are people, and people love consuming only the best content, or they’ll go somewhere else.
Here’s how we make them come to you.
71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. Make sure you have the correct content at the right time that satisfies their needs. We will take an inventory of your existing content, audit it, analyze key metrics about it’s performance, and then suggest an improvement plan specific to your goals.
Before we start content production we like to get a solid plan in place. At the beginning of your campaign, we’ll decide on target keywords, topics, and assign due dates in an editorial calendar. From there, we’ll use incoming data about keyword rankings and content performance to suggest future content production and optimizations.
"They are so knowledgeable about all things digital whether it is content, social media, SEO or your website."
Olivia P.Director of Demand Generation @ Zix
"They've impressed us with their ability to understand our product, process, and buyer in a short period of time."
CEO @ Enterprise Software Company
Blogging is a primary source of how people consume information. We help create compelling blog content that will build brand loyalty, authority in your industry, and draw in more monthly traffic.
You’ve got a target audience and customer. We know how to speak their language with highly targeted web page copy that satisfies their specific needs. We’ll create laser focused organic landing pages around your key solutions, products, industries, and services.
Here is an overview of the steps to take when creating a B2B content plan:
Define meaningful goals and KPI targets.
Figure out the core needs of your target buyer.
Identify lucrative keywords.
Map those keywords to each stage of the buyer’s journey.
Create an editorial calendar with specific topics, due dates, and writer assignments.
Write content briefs for each topic to guide the writers and ensure their work is optimized for search.
Determine your best promotion channels.
How important is content strategy for B2B marketing?
It’s crucial. More than ever before, today’s B2B buyer is likely to start disovery with a search to gather information. You need to anticipate their needs and have content made for every step of their decision making process.
What are the best content creation platforms for B2B companies?