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Our B2B content strategies help you better educate prospective clients, outshine your competition, and supercharge your brand awareness. As a B2B content marketing agency focused on demand generation, we get that B2B content needs to support the entire buyer’s journey. We help you create the quality content you’ve been dreaming of plus the strategy needed to help it drive business growth.
B2B buyers and search engines like Google are more sophisticated than ever. This means that having highly engaging content that draws in traffic and converts is an absolutely necessity. Your prospects want content that teaches them something new and helps them accomplish their jobs to be done. This kind of content rarely appears by chance.
Our full service B2B content marketing strategies are designed to accomplish one thing: convert readers to customers. We help with everything, including clarifying your brand messaging, conducting market research, positioning your CEO as a thought leader, creating quality content assets, advising on content promotion, and everything in between.
We understand that your potential customers are people, and people love consuming only the best content, or they’ll go somewhere else. Here’s how we make the decision makers come to you.
Some of The Amazing Brands
We’ve Worked With
When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.
71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. That’s why it’s crucial to have the correct content in your resource center that satisfies their needs. We will take an inventory of your existing content, audit it, analyze key metrics about it’s performance, and then suggest an improvement plan specific to your goals.
Before we start content production we like to get a bulletproof plan in place. At the beginning of your campaign, we’ll decide on target keywords, talk through content ideas, align topics to the customer journey, and assign due dates in an editorial calendar. From there, we’ll use incoming data about keyword rankings and content performance to suggest future content production and ongoing optimizations.
Blogging is a primary source of how people consume information. We help create compelling blog posts that build topical authority, delight users, create brand awareness in your industry, and draw in more monthly organic traffic. These can be thought leadership pieces or more SEO focused content.
You’ve already got a target customer defined as part of your marketing strategy. We know how to speak their language with highly targeted web page copy that satisfies their specific needs. We’ll create laser focused organic solutions pages around your key use cases, products, integrations, industries, and services. Written content production is a delicate process, one that we’ve perfected over the years.
Successful Partnerships
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
Here is an overview of the steps to take when creating a B2B content marketing plan:
Great content doesn’t happen by accident. It’s takes careful planning and meticulous execution to get the best results. Here at RevenueZen, we’re focused on sustainable content marketing that will be drive results long term.
It’s crucial. More than ever before, today’s B2B buyer is likely to start disovery with a search to gather information. You need to anticipate their needs and have content made for every step of their decision making process. In 2022, your demand generation depends on high quality and creative content production.
Choosing the right B2B content marketing agency can feel like a daunting task, but here are a few best practices to help you find the best fit for your needs:
We recommend WordPress or Webflow.
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President & Managing Partner
LinkedIn Profile
Location: Portland, OR
While I was born in CO, I have lived in Oregon since I was 3. Growing up on 5 acres I was fortunate to call a forest my playground and learned to work with my hands. Though I don’t think I studied anything of note in school, I was lucky to have the opportunity to play basketball at the collegiate level for a few years. My wife, son, two dogs, and I live just outside of Portland in a wonderful home surrounded by awesome neighbors. I am constantly working on new projects around the house from building out our mudroom to garden boxes, and most recently a pergola.
It can really depend, but a great weekend day starts with waking up in Black Butte, Oregon to poached eggs and sweet potato hashbrowns. Hanging out with friends and family in the morning over Portland Roasters coffee and then going out for a hike/round of golf/clay shooting in the afternoon. A short nap after lunch provides the energy to go to the pool for a couple of hours before finishing up with a Rib-Eye steak dinner and smoky single malt scotch around a fire scratching my dogs’ ears and listening to kid’s running around and laughing.
Getting to be a part of helping people achieve their desired professional growth. I also love building efficiency.
Bacon-wrapped, gorgonzola-stuffed dates.
Sr. Dir. of Strategy
LinkedIn Profile
Location: Memphis, TN
I could talk about my career, but that’s what LinkedIn’s for, so let’s talk about the fun stuff. I love what I’ve done in my life and can’t wait until tomorrow so I can do more. I love doing things that make me nervous as much as I love being calm in the midst of the crazy. I jump out of airplanes for the rush and sit on the beach at daybreak to take in the peace only the sea can bring. Depending on the day, you might hear anything from Chopin to Five Finger Death Punch blaring from my truck. I’ve served my country and currently serve my fellow veterans as a Service Officer for the American Legion. Sleep? I’ll do that later.
A giant glass of water to start the day, a warm breeze carrying the smell of summer, and time spent with the people I care about. Maybe some good food at some point and an evening by the fire in the firepit out back.
Every day brings a new challenge to overcome. Every day carries an opportunity to be the best person I can and improve the lives of my team. Oh, and SEO.
No one, and I mean no one, can put in a DoorDash order like me.
nowayamI@tellingyou.com
Account Executive
LinkedIn Profile
Location: Denver, CO
I am currently residing in Denver, Colorado. I’m originally from the San Francisco Bay Area. I call Oakland home and miss beautiful Lake Merritt and Friday nights racing sailboats on the bay. Here in CO, I love the mountain scenes and crazy sunsets. I’m a former philosophy and theology student obsessed with logical thinking and first principles. Outside of work, you can find me sipping a cocktail with friends enjoying a Warriors basketball game, or finding a reason to be outdoors.
Early bird wake up to see the sunrise and sip a little coffee, followed by a good session at the gym. After that, a spot of something productive, then a day with friends, maybe out in the Colorado Rocky Mountains hiking or driving or wandering about town checking out some bars or restaurants. Alternatively, cook up something fun in the kitchen and enjoy the view from the patio.
I love meeting new people and seeing how I can help them solve their business problems. Helping marketing professionals unlock revenue by choosing the correct initiative and focusing their efforts is incredibly rewarding.
I make a herby olive pasta with lemony bread crumbs that always is a crowd favorite.
🤓😉😜
That an hour’s walk across town to get to a spot seems perfectly reasonable to me.
Partner & Chief Growth Officer
LinkedIn Profile
Location: Atascadero, CA
The perfect day starts by waking up on a warm summer day by the side of a river that I’ve hiked out to. I open the tent, splash some water on my face, and get the coffee ready by a small morning fire. Then I jump into my hammock and read until my wife wakes up and demands to be fed. So I grab a rock and make the fire a little bigger, and prepare some camping approved breakfast combination. I’ll take some long and purposeless hike throughout the day, either with my wife, friends, or by myself. Get back, take a nap, wait until night time to have a beer and smores. Perfect.
I love solving big and important problems that help others get unstuck and move closer to their potential.
Carne asada tacos. The secret is in my marinade. I’ll never tell.
My first AOL email….”kenret13@aol.com”. To this day I have no idea where that came from or what it means. LOe
Founder & Chief Evangelist
LinkedIn Profile
Location: Portland, OR
I was born in California, raised outside of San Francisco. (You can take the kid out of SF but you can’t take the… yeah.) Oddly but also completely logically, I studied Moral Philosophy in college. I think learning how to think and talk and structure arguments is one of my best assets in business. But I also love music quite a bit, and while my music theory isn’t great, I’ve been playing instruments of various kinds for 20+ years now. Talk classical flute or fingerstyle guitar to me.
Morning cappuccino at the cafe, listening to jazz rap (look it up on Spotify), while reading The Economist. Few strategy calls with awesome SaaS founders. Winding 30-mile bike ride (taking the scenic route) to the gym for a lift with a friend. Thai BBQ dinner with mezcal cocktail. In bed before 10:30.
Learning about new business models and coming up with a strategy, then seeing it evolve over time. I’ve spent a lot of time “turning the dials” on B2B growth campaigns, but the development of a strategy and aligning everyone to that vision, is my favorite part.
Pancakes. I am really good at warm, buttery, fluffy pancakes. And crepes.
My address as a pre-teen was coolsk8r32@aol.com. Judge me all you like, I was 11 and could not get enough of skateboarding. And being cool.
Sr. SEO Strategist
LinkedIn Profile
Location: Portland, OR
I’m a native New Yorker, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day who sews elaborate clothing all night.
I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and I work on my music with my band until my eyes are heavy.
Clicking with a client and seeing their eyes light up when the results start pouring in.
Scrambled eggs. In fact, any type of egg. I even have a tattoo of someone cracking an egg on my left thigh.
🥵🫠🫃🏻
Sr. Brand Strategist
LinkedIn Profile
Location: Portland, OR
Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.
I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh.
I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling.
I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed.
Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…
Sr. SEO Strategist
LinkedIn Profile
Location: Pittsburgh, PA
I grew up in Pittsburgh, PA (all over) and ended up graduating from Slippery Rock University with a BS in Marketing. After college my love for marketing led me to awesome work-related opportunities resulting in relocating to both Austin, TX and NYC – both cities I absolutely love. Outside of work, I enjoy working on the duplex I currently live in & rent out, and have taken a very recent heightened interest in epoxy woodworking projects!
A day with limited plans, ability to be spontaneous. Would involve an activity with my dog and nice weather, whether that be a walk, a hike in the woods, biking or kayaking (yes, we’ve done them all).
Getting to meet new people, build relationships and learn more about different business models and growth.
Burnt, inedible, unable to consume lol.
I’ve actually only ever had 1 personal email address that only has my name, nothing crazy.
Secretly (or maybe not so secretly) a huge nerd. Things I genuinely love talking about and building relationships over:
(at least my friends find it quirky lol).
May come as a surprise, but I’m not THAT much of a nerd lol – I actually have dedicated the majority of my life until recently playing soccer and lacrosse. Huge Pittsburgh sports fan! I have a gigantic close family who are very important to me: 2 older sisters, 1 older brother, and 2 younger sisters + 18 first cousins who are more like my siblings 🙂
Content Manager
LinkedIn Profile
Location: Los Angeles, CA
I spent the majority of my life living in Dallas, TX and finally made the decision to move to Los Angeles late last year. It helps that my family lives out here and getting to spend more time with them is awesome. My favorite part about the move is getting to help my little sister with her acting auditions. I’m the official reader for most of her tapes (quiet voice speaking the lines of the other character in the scene). From a young age, I was an avid reader and would spend most summers cooped up in my room absorbing as many stories as possible. My love for reading made me think I would make a good teacher (idk why this was my logic).
I ended up going to UNT to get my teaching certificate for one whole week. No, I didn’t get it after a week. I changed my mind and moved back to Dallas to study psychology at UTD. I was also a waitress during this time and worked open – close on Friday – Sunday. It was a hectic period, and I have some pretty interesting stories. I’ve worked in sales, admin, and marketing, and although I don’t have as much free time as I did during those summers from my youth, I still absolutely love to read (although now mostly in the form of articles and captions).
Call me boring but nothing is better than being in your pajamas on a cold day drinking coffee and watching Hallmark Christmas movies. I might sound like an old soul, but I promise I’m not!
Helping companies and getting to play a small part in helping them reach their business goals. As an added bonus, I get to work with a passionate group of people that genuinely love what they do.
Christmas cookies! There is some serious backbreaking work to this process. Every year I begrudgingly make my way to the kitchen for an all day affair of chaos consisting of milk, egg, flour, an assortment of spices I use once a year, and my 2 sisters. It’s a family bonding thing, but it’s also messy and painful. The cookies look and taste amazing when they are ready. So..sort of worth it.
Maybe don’t share this, but I think it was something like sexilylcutie@aol.com annnnnddd……..I think I was like 11/12 years old.
Sr. SEO Strategist
LinkedIn Profile
Location: Fayetteville, AR
I studied journalism and sociology in school. I was a DJ at my college radio station and then later at a local AM station. Ask me to read the news.
I live in Northwest Arkansas, but have lived in Connecticut, Idaho, New Jersey, Texas, Wisconsin and California. I love to travel, so I’m always looking for my next global adventure.
In my spare time (in addition to travel), I like to take food photos, cook, garden, and work on my food blog. This is where I test out my SEO skills on a live project and get to see the magic percolate. I nerd out on keyword research, improving my DR and planning strategies.
I’m traveling somewhere new, so I set out to explore a new city. I tend to stay away from touristy sites and instead dive into public markets, take a cooking class to learn the food and culture, stroll aimlessly admiring street art, or take in an outdoor rooftop movie overlooking the Acropolis.
Learning. I know that’s a bit cliche, but I love to stretch my skill set. I also love interacting with my clients and connecting with them on a personal level. Relationship building is a huge factor in this role.
Loaded baked potato soup. I’m a soup connoisseur, especially during the winter. Also, I make a mean 3-cheese and tomato grilled cheese.
My lips are sealed. But, I used to sell dial-up internet service.
I like to dive headfirst into anything travel related. I’m the go-to person in my group of friends for travel-related questions, research, or finding the best price or things to do. Want to stay in an Airbnb castle in Tuscany? I’ve got you. A week in an Athens flat? Let’s go. Or, if you want to hear about the Manhattan penthouse bathroom I got trapped in…
I have a secret desire to start a podcast, possibly triggered by my 90s obsession with Pump Up the Volume. You should meet my new mic. The sound is sick!
Content Manager
LinkedIn Profile
Location: Austin, TX
I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years.
A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties.
Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup!
Tequila Pineapple ;)
✨ 📸 🌈
Executive Social Media Marketing Consultant
LinkedIn Profile
Location: Chicago, IL
I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game.
I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.
It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.
Reservations. #iburnwater
