Your website should be your best salesperson. If it’s not generating any inbound demand or any leads each month then there’s a serious problem. Learn what key opportunities your business is missing out on with a customized content strategy roadmap.
B2B buyers and search engines like Google are more sophisticated than ever. This means that having highly engaging content that draws in traffic and converts is an absolutely necessity. Your prospects want content that teaches them something new and helps them accomplish their jobs to be done. This kind of content rarely appears by chance.
Our full service B2B content marketing strategies are designed to accomplish one thing: convert readers to customers. We help with everything, including clarifying your brand messaging, conducting market research, positioning your CEO as a thought leader, creating quality content assets, advising on content promotion, and everything in between.
We understand that your potential customers are people, and people love consuming only the best content, or they’ll go somewhere else. Here’s how we make the decision makers come to you.
71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. That’s why it’s crucial to have the correct content in your resource center that satisfies their needs. We will take an inventory of your existing content, audit it, analyze key metrics about it’s performance, and then suggest an improvement plan specific to your goals.
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Before we start content production we like to get a bulletproof plan in place. At the beginning of your campaign, we’ll decide on target keywords, talk through content ideas, align topics to the customer journey, and assign due dates in an editorial calendar. From there, we’ll use incoming data about keyword rankings and content performance to suggest future content production and ongoing optimizations.
Blogging is a primary source of how people consume information. We help create compelling blog posts that build topical authority, delight users, create brand awareness in your industry, and draw in more monthly organic traffic. These can be thought leadership pieces or more SEO focused content.
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You’ve already got a target customer defined as part of your marketing strategy. We know how to speak their language with highly targeted web page copy that satisfies their specific needs. We’ll create laser focused organic solutions pages around your key use cases, products, integrations, industries, and services. Written content production is a delicate process, one that we’ve perfected over the years.
Learn More Here is an overview of the steps to take when creating a B2B content marketing plan:
Great content doesn’t happen by accident. It’s takes careful planning and meticulous execution to get the best results. Here at RevenueZen, we’re focused on sustainable content marketing that will be drive results long term.
It’s crucial. More than ever before, today’s B2B buyer is likely to start disovery with a search to gather information. You need to anticipate their needs and have content made for every step of their decision making process. In 2022, your demand generation depends on high quality and creative content production.
Choosing the right B2B content marketing agency can feel like a daunting task, but here are a few best practices to help you find the best fit for your needs:
We recommend WordPress or Webflow.
August 31, 2021
August 31, 2021
