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Your website should be your best salesperson. If it’s not generating any inbound demand or any leads each month then there’s a serious problem. Learn what key opportunities your business is missing out on with a customized content strategy roadmap.

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Our Focus? Content Marketing Strategy That Turns Website Visitors Into Customers

B2B buyers and search engines like Google are more sophisticated than ever. This means that having highly engaging content that draws in traffic and converts is an absolutely necessity. Your prospects want content that teaches them something new and helps them accomplish their jobs to be done. This kind of content rarely appears by chance.

Our full service B2B content marketing strategies are designed to accomplish one thing: convert readers to customers. We help with everything, including clarifying your brand messaging, conducting market research, positioning your CEO as a thought leader, creating quality content assets, advising on content promotion, and everything in between.

We understand that your potential customers are people, and people love consuming only the best content, or they’ll go somewhere else. Here’s how we make the decision makers come to you.

 

Content Audits

71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. That’s why it’s crucial to have the correct content in your resource center that satisfies their needs. We will take an inventory of your existing content, audit it, analyze key metrics about it’s performance, and then suggest an improvement plan specific to your goals.

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Editorial Calendar & Content Planning

Before we start content production we like to get a bulletproof plan in place. At the beginning of your campaign, we’ll decide on target keywords, talk through content ideas, align topics to the customer journey, and assign due dates in an editorial calendar. From there, we’ll use incoming data about keyword rankings and content performance to suggest future content production and ongoing optimizations.

"They are so knowledgeable about all things digital whether it is content, social media, SEO or your website."

Olivia P. Director of Demand Generation @ Zix

"They've impressed us with their ability to understand our product, process, and buyer in a short period of time."

CEO @ Enterprise Software Company

Blog Content

Blogging is a primary source of how people consume information. We help create compelling blog posts that build topical authority, delight users, create brand awareness in your industry, and draw in more monthly organic traffic. These can be thought leadership pieces or more SEO focused content.

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Organic Solutions Pages

You’ve already got a target customer defined as part of your marketing strategy. We know how to speak their language with highly targeted web page copy that satisfies their specific needs. We’ll create laser focused organic solutions pages around your key use cases, products, integrations, industries, and services. Written content production is a delicate process, one that we’ve perfected over the years.

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Content Marketing FAQs

How do I create a B2B content plan?

Here is an overview of the steps to take when creating a B2B content marketing plan:

  1. Define meaningful goals and KPI targets.
  2. Figure out the core needs of your target audience.
  3. Identify lucrative keywords.
  4. Map those keywords to each stage of the customer journey.
  5. Create an editorial calendar with specific topics, due dates, and writer assignments.
  6. Write content briefs for each topic to guide the writers and ensure their work is optimized for search.
  7. Determine your best promotion channels to drive traffic back to your website.

Great content doesn’t happen by accident. It’s takes careful planning and meticulous execution to get the best results. Here at RevenueZen, we’re focused on sustainable content marketing that will be drive results long term.

How important is content strategy for B2B marketing?

It’s crucial. More than ever before, today’s B2B buyer is likely to start disovery with a search to gather information. You need to anticipate their needs and have content made for every step of their decision making process. In 2022, your demand generation depends on high quality and creative content production.

How do I decide between all of the content marketing agencies out there?

Choosing the right B2B content marketing agency can feel like a daunting task, but here are a few best practices to help you find the best fit for your needs:

  • Look into their portfolio & past clients
  • See what google has to say about them
  • Ask them about their reporting process
  • If they gaurantee any specific rankings for target keywords, run away
  • If the pricing seems to good to be true, it probably is
  • Make sure they have their own content strategy in place
  • Look through their company team and values pages to see if you have similar viewpoints

What are the best content creation platforms for B2B companies?

We recommend WordPress or Webflow.

Content Marketing Resources To Help You Grow

Content Marketing Resources To Help You Grow

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