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SEO For B2B Professional Service Firms

We use battle tested SEO and Content Strategies to help your B2B service firm stand out and succeed in an increasingly crowded internet. If you’re ready to take the next step and scale your demand and lead generation, but don’t know where to start, let us be your guide.

We Understand The Ins-And-Outs Of

SEO for Service Businesses

A well-tailored online marketing strategy can make or break even the best professional service companies in today’s digital world. Almost every online interaction starts with a search engine (about 93%). Still, despite this high volume of searchers, 75% of people never look past the first search engine result page (affectionately called a ‘SERP’).

For many, this presents a hurdle. Where do you start? How do you know what’s working or not? It’s difficult to pin down by yourself. But for our SEO strategists, we are well versed in this game of focusing on what key terms you have the right to own and how to position your website to rank on the first page. At that point, the increases in organic traffic and steady business growth are just a formality.

Some of The Amazing Brands
We’ve Worked With


When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

Here Are The Core Areas

Where We Shine

Engaging Content Creation

As experts in B2B content marketing, we know that content is king and that the internet is no exception to this rule.

As your dedicated SEO agency, we want to help you create stunning new content and optimize your assets at the same time. Our goal is to help you become the go to resource for target customers, give them the information they need to give them confidence in your offer, and ultimately, get in touch with you.

Link Building For Authority

One of the most important ways to build authority and buff your search engine rankings is through link building.

Backlinks, which ‘link back’ to your content from external sites, position you as the expert that all other experts turn to — both in the eyes of readers and the algorithms that rank your site.

On Page SEO

A large part of what makes a webpage work is its layout. From the meta description that convinces users to open your page to the organization and accessibility of the information contained within, we’ll use eye-catching headings, optimize your URL configuration, add alt text, and perfect the experience of your on-site interactions and eCommerce functions.

Our on page SEO solutions are your new competitive advantage.

Successful Partnerships

Take Control Of Your SEO-Sourced Pipeline

Take Control Of Your SEO-Sourced Pipeline

RZ Methodology


SEO stands for Search Engine Optimization. SEO for Professional Services is a mixture of different strategies and digital marketing disciplines designed to drive more website visitors from organic search. By targeting relevant keywords, creating high-quality content, and building authoritative backlinks to attract potential clients and establish industry expertise, SEO is designed to ensure searchers find your unique offer.

Common examples include legal services, accounting, management consulting, architecture, engineering, healthcare, financial advisory, marketing, and information technology consulting, among others.

Yes! SEO can be highly effective for professional services. Optimizing a website for search engines can help professional service providers increase their online visibility, attract potential clients, and establish credibility and expertise in their respective industries.

Naturally, the better these search engines understand what you’re about, the more likely you are to rank higher for search queries relating to your business (also known as keywords). Higher rankings equals more targed traffic to your website. Those new users equal more qualified leads and eventually more customers as well.

If you’re talking about adding in your keyword 157 times for no reason to a page and engaging in spammy link building practices in order to get a page to “rank”, then yes. That’s dead.

However, in 2022 and beyond, mastering search intent, customer journey mapping, having a solid content marketing strategy, and using search as a vehicle to develop a deep understanding of your buyers in order to generate demand for your offer is very much alive.

As an SEO firm, we’ve bet our entire business model that building sustainable organic growth is possible through excellent SEO and content marketing, and that won’t be changing anytime soon.

SEO strategies for “professional services” and “SaaS” companies differ mainly in their target audience, content, keywords, link building, conversion goals, and user experience. Professional services typically focus on local SEO for regional clients, create industry-specific content, and target keywords related to their services and location. They seek authoritative backlinks from industry-relevant sources.

Conversion goals involve inquiries or appointments, and their websites prioritize testimonials and contact information. In contrast, SaaS companies aim for a global audience with broader keyword targeting, emphasize technical product content, and seek tech-related backlinks.

Their conversion goals often involve software trials or subscriptions, and they prioritize website speed, usability, and onboarding. Despite these distinctions, both can benefit from SEO to enhance their online presence.

A search engine optimization strategist (sometimes referred to as an “SEO specialist” or “SEO consultant”) is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves. Our B2B SEO agency contains 4 primary SEO strategists who own a unique aspect of your SEO campaign.

As an SEO company, we use a lot of tools. Here are some of our favorites:

  • Google Search Console
  • Google Analytics
  • Grammarly
  • Google Data Studio
  • Content Harmony
  • Screaming Frog
  • Yoast
  • Google Tag Manager
  • Ahrefs
  • Surfer SEO

On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.

Technical SEO:  This involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.

Local SEO:  Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.

Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.

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Rocky Pedden

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