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SEO For B2B Professional Service Firms
We use battle tested SEO and Content Strategies to help your B2B service firm stand out and succeed in an increasingly crowded internet. If you’re ready to take the next step and scale your demand and lead generation, but don’t know where to start, let us be your guide.
We Understand The Ins-And-Outs Of
SEO for Service Businesses
A well-tailored online marketing strategy can make or break even the best professional service companies in today’s digital world. Almost every online interaction starts with a search engine (about 93%). Still, despite this high volume of searchers, 75% of people never look past the first search engine result page (affectionately called a ‘SERP’).
For many, this presents a hurdle. Where do you start? How do you know what’s working or not? It’s difficult to pin down by yourself. But for our SEO strategists, we are well versed in this game of focusing on what key terms you have the right to own and how to position your website to rank on the first page. At that point, the increases in organic traffic and steady business growth are just a formality.
Some of The Amazing Brands
We’ve Worked With
When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.
Here Are The Core Areas
Where We Shine
Engaging Content Creation
As experts in B2B content marketing, we know that content is king and that the internet is no exception to this rule.
As your dedicated SEO agency, we want to help you create stunning new content and optimize your assets at the same time. Our goal is to help you become the go to resource for target customers, give them the information they need to give them confidence in your offer, and ultimately, get in touch with you.
Link Building For Authority
One of the most important ways to build authority and buff your search engine rankings is through link building.
Backlinks, which ‘link back’ to your content from external sites, position you as the expert that all other experts turn to — both in the eyes of readers and the algorithms that rank your site.
On Page SEO
A large part of what makes a webpage work is its layout. From the meta description that convinces users to open your page to the organization and accessibility of the information contained within, we’ll use eye-catching headings, optimize your URL configuration, add alt text, and perfect the experience of your on-site interactions and eCommerce functions.
Our on page SEO solutions are your new competitive advantage.
Successful Partnerships
“Our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep — their work just does wonders to our business.”
“Since implementing their SEO help, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank in the top 5 for several keywords that orient well toward buyer intent for our category.”
“In the first two quarters of 2022, we have seen an 88% year-over-year increase in organic traffic...We have also started seeing upward movement in search ranking positions for several keywords important to our market.The RevenueZen team is easy to work with and does a good job of communicating results through our monthly SEO report. I also appreciate their expertise"
“Since starting with RevenueZen and their efforts on the SEO side, we have seen an increase in our ranking on Google Search as well as an increase in our overall organic traffic. This growth has helped us get closer to our desired growth...I really appreciate their willingness to work with us so we fully understand all the levers we can utilize as well as the complications that come with SEO.”
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Take Control Of Your SEO-Sourced Pipeline
Take Control Of Your SEO-Sourced Pipeline
RZ Methodology
1. Analyze
2. Grow
3. Expand
4. Validate
5. Refine
1. Analyze
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
2. Grow
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
3. Expand
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
4. Validate
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
5. Refine
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
SEO stands for Search Engine Optimization. SEO for Professional Services is a mixture of different strategies and digital marketing disciplines designed to drive more website visitors from organic search. By targeting relevant keywords, creating high-quality content, and building authoritative backlinks to attract potential clients and establish industry expertise, SEO is designed to ensure searchers find your unique offer.
Common examples include legal services, accounting, management consulting, architecture, engineering, healthcare, financial advisory, marketing, and information technology consulting, among others.
Yes! SEO can be highly effective for professional services. Optimizing a website for search engines can help professional service providers increase their online visibility, attract potential clients, and establish credibility and expertise in their respective industries.
Naturally, the better these search engines understand what you’re about, the more likely you are to rank higher for search queries relating to your business (also known as keywords). Higher rankings equals more targed traffic to your website. Those new users equal more qualified leads and eventually more customers as well.
If you’re talking about adding in your keyword 157 times for no reason to a page and engaging in spammy link building practices in order to get a page to “rank”, then yes. That’s dead.
However, in 2022 and beyond, mastering search intent, customer journey mapping, having a solid content marketing strategy, and using search as a vehicle to develop a deep understanding of your buyers in order to generate demand for your offer is very much alive.
As an SEO firm, we’ve bet our entire business model that building sustainable organic growth is possible through excellent SEO and content marketing, and that won’t be changing anytime soon.
SEO strategies for “professional services” and “SaaS” companies differ mainly in their target audience, content, keywords, link building, conversion goals, and user experience. Professional services typically focus on local SEO for regional clients, create industry-specific content, and target keywords related to their services and location. They seek authoritative backlinks from industry-relevant sources.
Conversion goals involve inquiries or appointments, and their websites prioritize testimonials and contact information. In contrast, SaaS companies aim for a global audience with broader keyword targeting, emphasize technical product content, and seek tech-related backlinks.
Their conversion goals often involve software trials or subscriptions, and they prioritize website speed, usability, and onboarding. Despite these distinctions, both can benefit from SEO to enhance their online presence.
A search engine optimization strategist (sometimes referred to as an “SEO specialist” or “SEO consultant”) is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves. Our B2B SEO agency contains 4 primary SEO strategists who own a unique aspect of your SEO campaign.
As an SEO company, we use a lot of tools. Here are some of our favorites:
- Google Search Console
- Google Analytics
- Grammarly
- Google Data Studio
- Content Harmony
- Screaming Frog
- Yoast
- Google Tag Manager
- Ahrefs
- Surfer SEO
On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.
Technical SEO: This involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.
Local SEO: Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.
Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.