Remember, 71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. Make sure you have the correct content at the right time that satisfies their needs.
The most beneficial part of a B2B content audit is meticulously and manually combing through your existing content and mapping it to a specific keyword target, specific stage of your target buyer’s decision making journey, and figuring out how to to connect the dots with underperforming content.