Importance of B2B Content Audits

Remember, 71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. Make sure you have the correct content at the right time that satisfies their needs.

The most beneficial part of a B2B content audit is meticulously and manually combing through your existing content and mapping it to a specific keyword target, specific stage of your target buyer’s decision making journey, and figuring out how to to connect the dots with underperforming content.

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Our Process

The most important aspect of any audit or analysis process is the system and strategy used to uncover the opportunities. It’s not enough to throw some urls into a sheet, with any metrics you feel like at the time, and guess as to what to fix.

There are many considerations to make before you even start the process. These will ultimately guide the success of the process.

Focus On Factors That Map To Business Objectives

When you evaluate your content, and when we begin our evaluation, the key is to focus on how your content assets will help your business. Many B2B companies look at resources, blogs, and landing pages as an annoying “nice to have, but not necessary” component of their marketing. The reason for this is because their content was likely created as an afterthought with no strategy.

Great content that is laser targeted to solve your target prospect’s needs and helps move them into a purchase decision with you is anything but trivial. It’s absolutely crucial to today’s B2B buyer landscape. That’s why we work with you to identify what metrics should be tracked to identify content performance and which metrics should be evaluated during the audit.

Manual and Meticulous Analysis

There are some things in the world of digital marketing that are best left for tools and software to solve, and some need a human brain. This is a situation for a mix of both. In order to gather intelligence on how your content is performing we use a variety of different tools to understand how your content assets are performing.

However, at the end of the day, there is no tool on the market that can tell you how well a piece of content answers the intent of a CMO at your list of top 10 prospective companies. Only through working closely with you and your firm can we identify core objectives, and scrutinize each content asset through that lense. Our analysis process is manual because we know what to look out for above and beyond what a tool (however clever and helpful) can tell you. It’s that 5-10% different in specific quality and relevance that separates good content from great.

Recommendation & Implementation

So what happens after we identify the gaps and the analysis is complete? Well, we do what all agencies worth their salt do, we get to work on fixing what’s broken. Methodically, and in order of importance. It’s one thing to “consult” on recommendations, pass along some information to you, and then go on our merry way. Anyone can do that.

It’s another thing to do the research, analyze the facts, make recommendations, implement the changes, and then analyze your own work for effectiveness over time. That’s what elite content marketing agencies do, and it’s the only way we know how to deliver.

"Our company has been utilizing web marketing for years now, it is our growth life blood like many other small business’s today. Partnering with Ken and his company was a very good decision that has helped us get to the next level and stop wasting our time and resources with digital marketing services and techniques that are either outdated or not on point. If you are a business that needs help maximizing your digital marketing investment, I HIGHLY recommend Ken and his team."

Robert W. President of Norcal AG Service

Jake Moffett

LinkedIn Profile
Location: Portland, OR

I’m a native NYC boy, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day, perform original music under the name Jame Doe in the evenings, and sew elaborate clothing all night.

What’s a perfect day for you?

I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and then I work on my music with my band until my eyes are heavy.

What’s your favorite part of your job?

Definitely coming up with creative ways to help clients tell their stories. I find that my content syncs turn into a pseudo-therapy session, which I really do adore. It’s a pleasure to validate people’s thoughts when it comes to their businesses.

What’s a recipe that no one makes better than you?

I make the most perfect scrambled eggs. You always use a whisk and give a splash of salt, because that breaks the proteins up. Cook low and slow and never stop moving, and add a good spoonful of ricotta cheese about halfway through. Also, eat a full spoonful of ricotta while cooking the eggs because you deserve it.

What’s the most bizarre email address you’ve ever had?

pokemonfood@aol.com and jakeismadcool was AIM name for a little too long

Hali Boyd

LinkedIn Profile
Location: Portland, OR

Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.

What’s a perfect day for you?

I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh.

What’s your favorite part of your job?

I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling.

What’s a recipe that no one makes better than you?

I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed.

What’s the most bizarre email address you’ve ever had?

Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…

Denisse Clark

LinkedIn Profile
Location: Los Angeles, CA

I spent the majority of my life living in Dallas, TX and finally made the decision to move to Los Angeles late last year. It helps that my family lives out here and getting to spend more time with them is awesome. My favorite part about the move is getting to help my little sister with her acting auditions. I’m the official reader for most of her tapes (quiet voice speaking the lines of the other character in the scene). From a young age, I was an avid reader and would spend most summers cooped up in my room absorbing as many stories as possible. My love for reading made me think I would make a good teacher (idk why this was my logic).

I ended up going to UNT to get my teaching certificate for one whole week. No, I didn’t get it after a week. I changed my mind and moved back to Dallas to study psychology at UTD. I was also a waitress during this time and worked open – close on Friday – Sunday. It was a hectic period, and I have some pretty interesting stories. I’ve worked in sales, admin, and marketing, and although I don’t have as much free time as I did during those summers from my youth, I still absolutely love to read (although now mostly in the form of articles and captions).

What’s a perfect day for you?

Call me boring but nothing is better than being in your pajamas on a cold day drinking coffee and watching Hallmark Christmas movies. I might sound like an old soul, but I promise I’m not!

What’s your favorite part of your job?

Helping companies and getting to play a small part in helping them reach their business goals. As an added bonus, I get to work with a passionate group of people that genuinely love what they do.

What’s a recipe that no one makes better than you?

Christmas cookies! There is some serious backbreaking work to this process. Every year I begrudgingly make my way to the kitchen for an all day affair of chaos consisting of milk, egg, flour, an assortment of spices I use once a year, and my 2 sisters. It’s a family bonding thing, but it’s also messy and painful. The cookies look and taste amazing when they are ready. So..sort of worth it.

What’s the most bizarre email address you’ve ever had?

Maybe don’t share this, but I think it was something like sexilylcutie@aol.com annnnnddd……..I think I was like 11/12 years old.

Jes McCoy

LinkedIn Profile
Location: Fayetteville, AR

I studied journalism and sociology in school. I was a DJ at my college radio station and then later at a local AM station. Ask me to read the news.

I live in Northwest Arkansas, but have lived in Connecticut, Idaho, New Jersey, Texas, Wisconsin and California. I love to travel, so I’m always looking for my next global adventure.

In my spare time (in addition to travel), I like to take food photos, cook, garden, and work on my food blog. This is where I test out my SEO skills on a live project and get to see the magic percolate. I nerd out on keyword research, improving my DR and planning strategies.

What’s a perfect day for you?

I’m traveling somewhere new, so I set out to explore a new city. I tend to stay away from touristy sites and instead dive into public markets, take a cooking class to learn the food and culture, stroll aimlessly admiring street art, or take in an outdoor rooftop movie overlooking the Acropolis.

What’s your favorite part of your job?

Learning. I know that’s a bit cliche, but I love to stretch my skill set. I also love interacting with my clients and connecting with them on a personal level. Relationship building is a huge factor in this role.

What’s a recipe that no one makes better than you?

Loaded baked potato soup. I’m a soup connoisseur, especially during the winter. Also, I make a mean 3-cheese and tomato grilled cheese.

What’s the most bizarre email address you’ve ever had?

My lips are sealed. But, I used to sell dial-up internet service.

What’s the quirkiest thing about you?

I like to dive headfirst into anything travel related. I’m the go-to person in my group of friends for travel-related questions, research, or finding the best price or things to do. Want to stay in an Airbnb castle in Tuscany? I’ve got you. A week in an Athens flat? Let’s go. Or, if you want to hear about the Manhattan penthouse bathroom I got trapped in…

Anything else you want the world to know?

I have a secret desire to start a podcast, possibly triggered by my 90s obsession with Pump Up the Volume. You should meet my new mic. The sound is sick!

B2B Website Content Audit Services

Importance of B2B Content Audits

Let's Grow Your Inbound Pipeline Together

Our Process

Focus On Factors That Map To Business Objectives

Manual and Meticulous Analysis

Recommendation & Implementation

Rocky Pedden

Three most used emojis?

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

B2B Website Content Audit Services

Importance of B2B Content Audits

Let's Grow Your Inbound Pipeline Together

Our Process

Focus On Factors That Map To Business Objectives

Manual and Meticulous Analysis

Recommendation & Implementation

Jake Moffett

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Hali Boyd

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Tara McQuaide

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

What’s the quirkiest thing about you?

Anything else you want the world to know?

Denisse Clark

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Jes McCoy

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

What’s the quirkiest thing about you?

Anything else you want the world to know?

Rocky Pedden

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Three most used emojis?

Levi Wardell

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Fitz Cyr

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

Three most used emojis?

What’s the most bizarre email address you’ve ever had?

Ken Marshall

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Alex Boyd

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?