I’ll be the first to admit it: as a founder, the idea of outsourcing anything is nerve-wracking. It’s tough to give up control of a business function to someone off your payroll, and tougher still when that function involves being the first line of communication between your company and its important prospective customers.
But then uncertainty sets in: if you’re going to build a Sales Development team yourself, how do you do it? You’ve never been a VP of Sales before, that wasn’t your career path. Or maybe you have a VP Sales, but their focus was never heavy-duty prospecting.
Either way, you want professional help. And you’re on a timeline: your burn rate is ticking, and that cash won’t last forever, even if it felt good to close that last round. You need growth, and you can’t wait around to build pipeline.