Let’s Grow Your Organic-Sourced Revenue Together
Use our free B2B organic growth strategy sessions to learn what B2B SEO growth opportunities you’re missing out on and how to fill the gaps. All in 30 minutes or less.
Our Focus? B2B SEO Strategies That Generate Real Demand From Organic Search
In 2022 and beyond, SEO is vital to the success of modern businesses. Particularly businesses who are interested in investing time and effort into sustainable and profitable online marketing initiatives. B2B companies can leverage SEO and other inbound methodologies to fill their pipeline, build trust with prospects, and generate demand without having to pay to play.
The fact is, that there are people searching for products and services each and every day. If they aren’t finding you, they are landing on your competitors’ websites and doing business with them. If you aren’t on page one of any given result, you will lose out on 75% of user clicks.
Not to worry though, that’s where we shine. Read on to learn about how our unique B2B SEO agency services can transform your brand and organic traffic.
Keyword Research
Every successful B2B SEO campaign starts with research. Our keyword research not only looks at search volume and competitiveness, but also the intent of the target user through SERP analysis so we can map them to the correct stage of their buying journey. From there we’ll use this information in tandem with our keyword mapping process to create content that converts.
Get Profitable Keywords
Technical SEO Audits
We’ll take a good hard look at every factor holding your website back from getting more traffic and leads. Then suggest or implement tried and true Google approved best practices to get you back on track. Our technical SEO services involve optimizing your website to make it more easily found, understood, and included in Google’s search results.
Technical SEO Audits
Link Building & Off Page SEO
Links are the thumbs up and thumbs down system of the web. Search engines value authoritative and trustworthy websites with similar backlinks. We know how to get them. Through guest posting, content outreach, building business directory profiles, and good ol’ fashioned PR, we know how to get you links, build authority, and increase organic traffic.
Link Building
Competitive Gap Analysis
Understanding the competitive landscape is essential as it helps inform your strategy. Particularly in an ever-evolving space like SEO, you need to know what works and what doesn’t as quickly as possible. This helps take the guesswork out of your campaigns and allows you to get results much more quickly. It’s the starting point of all of our B2B SEO services.
Competitor Analysis
On Page Optimizations
On Page SEO is all about factors that your potential customers will interact with. Headings tags, meta descriptions, title tags, url optimization, and more. We do it all. These optimizations not only improve your Google rankings, but increase engagement from your users once they are on your site.
The RZ Methodology
1. Analyze
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
2. Grow
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
3. Expand
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
4. Validate
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
5. Refine
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
What Kind of Experience Do Top Rated B2B SEO Agencies Provide?
B2B SEO and inbound demand generation is about more than keywords, domain authority, and code structure. Those are all tactics that SEO companies like us use to improve your organic rankings as part of a larger strategy. However, without alignment around your business model, MQL goals, and unique value proposition, none of those inbound leads are going to help your business growth at the end of the day. If you’re vetting a parner claiming to be the “best B2B SEO agency”, here’s what to keep in mind:
Onboarding, Research & Analysis
Any effective B2B SEO agency should take the time to understand the what sets your company apart, explore business objectives, analyze industry influences, deep dive into every aspect of your product, and only then should they map any learnings to a strategy. For example, our research and analysis phase involves:
- Clarifying your target audience or buyer personas
- Understanding existing client acquisition channels
- If you’ve been impacted by any previous algorithm updates
- Current ranking factors and how to take advantage of them
- What in house team members you have in your markteting department to support the campaign
- Deep diving into all previous B2B SEO campaigns you’ve ran for insights
- Analyzing your site’s performance and what kind of technical issues are you experiencing
- Which companies and industries you serve
- Existing keyword rankings and topics you are already visible for
On Page Optimization & Technical Support
Anyone claiming to provide “B2B SEO Services” should be able to assist in content creation, “on page” SEO optimizations (H1s, meta descriptions, schema.org structured data, etc), and implementations needed as a result of the technical audit as well. Our implementations and technical support include:
- Title tag, meta description, and url updates within your CMS
- Page load performance
- Site structure and primary navigation
- Url redirects
- Search friendly landing page creation
- Keyword research based content mapping
- Conversion rate optimization
- Robots.txt
- Content staging
- Website migrations
- SSL implementation
- XML sitemap creation and submission
Content Production
It’s been said that content is king, but when it comes to business to business marketing, each piece of content serves as a crucial touchpoint in the journey of your target customer. Our B2B SEO experts understand that content strategy is more than keyword stuffing and random blog posts ordered from Fiverr. We take the time to understand the needs of your buyers at each stage of their decision making process and help create an editorial strategy that meets them where they’re at during each stage. Our services include:
- Quarterly editorial calendar creation
- Content audits to determine opportunities to improve underperforming assets
- Blog content to build trust with your target customers by answering their most pressing questions
- Solutions pages that educate buyers about your products and services
- Competitor analysis to figure out the best content creation opportunities
Analytics Set Up & Performance Measurement
Web analytics and tracking is a key area of expertise needed within any B2B organization or marketing partner. If you aren’t accurately measuring your progress and results, then you’re likely throwing money down the drain. You can’t improve what you can’t measure and that’s why all of our B2B SEO campaigns start with tracking implementation. Some of our analytics services include:
- Google Analytics, Google Tag Manager, and Google Search Console configuration
- Conversion tracking set up for phone calls, form submissions, demo requests, ebook downloads, newsletter sign ups, and more
- Ongoing data analysis, dashboards, and data visualization
- Monthly strategy and reporting calls
SEO FAQs
What Is B2B SEO?
SEO stands for Search Engine Optimization. Business to Business SEO is a mixture of different strategies and digital marketing disciplines designed to drive more website visitors from organic search. This is done by getting your content to the top positions on the first page of the SERPS (search engine results pages) for your target keywords that correspond to your business model and target customers.
Does SEO work for B2B?
Yes, SEO does work for B2B. A well executed SEO strategy can be a great long term lead generation and brand awareness solution. The only caveat is that it has it’s own unique challenges and opportunities when compared to B2C focused SEO. You can learn more these opportunities in our blog post about the topic.
How do you do SEO?
SEO involves many different components and takes a lot into consideration. Through researching long tail keywords, tweaking code, writing engaging content, updating meta tags, building links, and optimizing user experience, we are able to communicate to Google and other major search engines what your business and website are about.
Naturally, the better these search engines understand what you’re about, the more likely you are to rank higher for search queries relating to your business (also known as keywords). Higher rankings equals more targed traffic to your website. Those new users equal more qualified leads and eventually more customers as well.
Is SEO dead?
If you’re talking about adding in your keyword 157 times for no reason to a page and engaging in spammy link building practices in order to get a page to “rank”, then yes. That’s dead.
However, in 2022 and beyond, mastering search intent, customer journey mapping, having a solid content marketing strategy, and using search as a vehicle to develop a deep understanding of your buyers in order to generate demand for your offer is very much alive.
As an SEO firm, we’ve bet our entire business model that building sustainable organic growth is possible through excellent SEO and content marketing, and that won’t be changing anytime soon.
What is an SEO strategist?
A search engine optimization strategist (sometimes referred to as an “SEO specialist” or “SEO consultant”) is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves. Our B2B SEO agency contains 4 primary SEO strategists who own a unique aspect of your SEO campaign.
What are some SEO tools that your agency uses?
As an SEO company, we use a lot of tools. Here are some of our favorites:
- Google Search Console
- Google Analytics
- Grammarly
- Google Data Studio
- Content Harmony
- Screaming Frog
- Yoast
- Google Tag Manager
- Ahrefs
- Surfer SEO
What is the difference between Technical, Local, On Page, and Off Page SEO?
On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.
Technical SEO: This involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.
Local SEO: Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.
Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.
How do I find the best B2B SEO agencies for my campaign?
In order to find and hire the best B2B SEO agency possible, follow these key considerations:
- Look into their portfolio and past clients
- Discuss examples of successful campaigns
- Google them and see what comes up
- Have them walk you through their methodology
- Ask them about their reporting and ongoing strategy process
and avoid these traps:
- Cookie cutter scope of work without looking into your specific needs
- Claims that you can pay them or Google to rank #1 organically for any keyword
- Gauranteed rankings in a predetermined time period
- $199 campaign specials that won’t result in any new leads for your business
- Agencies who rely on cold calling or paid ads to generate their own leads without any SEO in place
- When founders and employees aren’t listed on the website
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