Your website should be your best salesperson. If it’s not generating any inbound demand or any leads each month then there’s a serious problem. Learn what key opportunities your business is missing out on with a customized B2B SEO strategy roadmap.
In 2022 and beyond, SEO is vital to the success of modern businesses. Particularly businesses who are interested in investing time and effort into sustainable and profitable online marketing initiatives. B2B companies can leverage SEO and other inbound methodologies to fill their pipeline, build trust with prospects, and generate demand without having to pay to play.
The fact is, that there are people searching for products and services each and every day. If they aren’t finding you, they are landing on your competitors’ websites and doing business with them. If you aren’t on page one of any given result, you will lose out on 75% of user clicks.
Not to worry though, that’s where we shine. Read on to learn about how our unique B2B SEO agency services can transform your brand and organic traffic.
Every successful B2B SEO campaign starts with research. Our keyword research not only looks at search volume and competitiveness, but also the intent of the target user through SERP analysis so we can map them to the correct stage of their buying journey. From there we’ll use this information in tandem with our keyword mapping process to create content that converts.
Get Profitable Keywords
We’ll take a good hard look at every factor holding your website back from getting more traffic and leads. Then suggest or implement tried and true Google approved best practices to get you back on track. Our technical SEO services involve optimizing your website to make it more easily found, understood, and included in Google’s search results.
Technical SEO Audits
Links are the thumbs up and thumbs down system of the web. Search engines value authoritative and trustworthy websites with similar backlinks. We know how to get them. Through guest posting, content outreach, building business directory profiles, and good ol’ fashioned PR, we know how to get you links, build authority, and increase organic traffic.
Link Building
Understanding the competitive landscape is essential as it helps inform your strategy. Particularly in an ever-evolving space like SEO, you need to know what works and what doesn’t as quickly as possible. This helps take the guesswork out of your campaigns and allows you to get results much more quickly. It’s the starting point of all of our B2B SEO services.
Competitor Analysis
On Page SEO is all about factors that your potential customers will interact with. Headings tags, meta descriptions, title tags, url optimization, and more. We do it all. These optimizations not only improve your Google rankings, but increase engagement from your users once they are on your site.
B2B SEO and inbound demand generation is about more than keywords, domain authority, and code structure. Those are all tactics that SEO companies like us use to improve your organic rankings as part of a larger strategy. However, without alignment around your business model, MQL goals, and unique value proposition, none of those inbound leads are going to help your business growth at the end of the day. If you’re vetting a parner claiming to be the “best B2B SEO agency”, here’s what to keep in mind:
Any effective B2B SEO agency should take the time to understand the what sets your company apart, explore business objectives, analyze industry influences, deep dive into every aspect of your product, and only then should they map any learnings to a strategy. For example, our research and analysis phase involves:
Anyone claiming to provide “B2B SEO Services” should be able to assist in content creation, “on page” SEO optimizations (H1s, meta descriptions, schema.org structured data, etc), and implementations needed as a result of the technical audit as well. Our implementations and technical support include:
It’s been said that content is king, but when it comes to business to business marketing, each piece of content serves as a crucial touchpoint in the journey of your target customer. Our B2B SEO experts understand that content strategy is more than keyword stuffing and random blog posts ordered from Fiverr. We take the time to understand the needs of your buyers at each stage of their decision making process and help create an editorial strategy that meets them where they’re at during each stage. Our services include:
Web analytics and tracking is a key area of expertise needed within any B2B organization or marketing partner. If you aren’t accurately measuring your progress and results, then you’re likely throwing money down the drain. You can’t improve what you can’t measure and that’s why all of our B2B SEO campaigns start with tracking implementation. Some of our analytics services include:
SEO stands for Search Engine Optimization. It’s a mixture of different strategies and marketing disciplines designed to get more people to visit your website from organic search. This is done by getting your site to the top spots on the first page of the SERPS (search engine results pages) for your target keywords.
Yes, SEO does work for B2B. A well executed SEO strategy can be a great long term lead generation and brand awareness solution. The only caveat is that it has it’s own unique challenges and opportunities when compared to B2C focused SEO. You can learn more these opportunities in our blog post about the topic.
SEO involves many different components and takes a lot into consideration. Through researching long tail keywords, tweaking code, writing engaging content, updating meta tags, building links, and optimizing user experience, we are able to communicate to Google and other major search engines what your business and website are about.
Naturally, the better these search engines understand what you’re about, the more likely you are to rank higher for search queries relating to your business (also known as keywords). Higher rankings equals more targed traffic to your website. Those new users equal more qualified leads and eventually more customers as well.
If you’re talking about adding in your keyword 157 times for no reason to a page and engaging in spammy link building practices in order to get a page to “rank”, then yes. That’s dead.
However, in 2022 and beyond, mastering search intent, customer journey mapping, having a solid content marketing strategy, and using search as a vehicle to develop a deep understanding of your buyers in order to generate demand for your offer is very much alive.
A search engine optimization strategist (sometimes referred to as a “specialist”) is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves. Our B2B SEO agency contains 4 primary SEO specialists who own a unique aspect of your SEO campaign.
As an SEO company, we use a lot of tools. Here are some of our favorites:
On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.
Technical SEO: This involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.
Local SEO: Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.
Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.
Sure. If you’re tenacious and want to spend your time learning, then absolutely. Anyone technically can. Atleast when it comes to the basics.
However, to be competitive long term and actually see a return on your investment (of time and money), it’s not something that you’ll be able to do overnight.
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