B2B SEO and inbound demand generation is about more than simple keyword additions and putting up a few blog posts. If you’re vetting a parner claiming to be the “best B2B SEO agency”, here’s what to keep in mind.
Onboarding, Research & Analysis
Your ideal provider should take the time to understand the key parts of your business, industry, objectives, and only then should they map any research or findings to a strategy. For example, our research and analysis phase involves:
- Learning about or clarifying your target audience
- Understanding existing client acquisition channels
- If you’ve been impacted by any previous algorithm updates
- Current ranking factors and how to take advantage of them
- What team members you have in your markteting department to support the campaign
- If you’ve engaged in a search engine optimization or content marketing campaign before
- What kind of technical SEO issues are you experiencing
- Which companies and industries you serve
- Existing keyword rankings and topics you are already visible for
Technical & Website Support
Anyone claiming to be a “B2B SEO Expert” should not only be able to assist in content creation and “on page” SEO optimizations (title tags, meta descriptions, schema.org structured data, etc), but in the technical aspects of SEO as well. Related website optimization support includes:
- Page load performance
- Information architechture and site navigation
- Search friendly landing page creation and keyword mapping
- Conversion rate optimization
- Robots.txt
- XML sitemaps
Analytics & Performance Measurement
Web analytics and tracking is a key area of expertise needed within any B2B organization or marketing partner. If you aren’t accurately measuring your progress and results, then you’re likely throwing money down the drain. You can’t improve what you can’t measure. Some of our analytics services include: