We Specialize In Using Inbound Marketing To Help You Book More Demos

SEO is an absolutely critical to any business, but especially those that are looking to grow steadily, for the long haul, and are aware of spend for each marketing channel. Many SaaS companies are under the assumption that paid ads, word of mouth, and tradeshows are the only effective channels. But that couldn’t be further from the truth, and here’s why SEO services should also be top of mind.

There are thousands of people searching for answers to their questions, useful tools for their endless problems, and typing in frustrations hoping that someone can help them. From the interns all the way up to the C level, 81% of people perform a search online before making a significant purchase. If your company’s website isn’t in the top few results on the first page of Google, then you are missing out on 75% of users for any given search related to your business.

When done right, the correct SEO and inbound marketing campaign will position you as an authority in your market, increase website engagement, and most importantly, drive more demo bookings.

Here are the core areas where we shine.

Technical Content Writing

Without hyper relevant and engaging landing pages for your core products and services, you have two options. 1. You will either not bring in potential customers, or 2. They won’t convert once they’re on your site. We can help with that. We will also help create compelling blog content that will build brand loyalty, authority in your industry, and draw in more monthly traffic.

Link Building To Quickly Grow Domain Authority

Getting links from other websites is the thumbs up and thumbs down system of the web. Google has mentioned having high quality links as one of their top three most important ranking factors. Search engines value high quality links, from high quality websites, that come from the same industry as you. We know how to get them. Through guest posting, content outreach, and good ol’ fashioned PR, we know how to get you more backlinks.

Engagement Boosting On Page SEO

On Page SEO is all about factors that your clients and potential customers will interact with. Headings tags, Google approved meta descriptions, title tags, url optimization, and more. We do it all. These optimizations are all about increasing engagement with your site and content.

"They are a one-stop shop for our digital marketing needs."

CEO @ Geospark

"This is FANTASTIC! I love the voice of the article - authoritative yet approachable. The tips are spot on."

Katie Chief Commercial Officer

What Are The Key Elements Of A SaaS SEO Strategy?

SaaS SEO and inbound lead generation is about more than making sure your keyword density is correct,  putting up a few blog posts, and building some comment links from a PBN. If you’re vetting a parner for your organization, here’s what to keep in mind.

Technical SEO & Website Support

Anyone claiming to be a “SaaS SEO Expert” should not only be able to assist in content creation and “on page” SEO optimizations (title tags, meta descriptions, schema.org structured data, etc), but in the technical aspects of SEO as well. Related website optimization support includes:

  • Sitewide page speed optimization using Google’s Core Web Vitals as a guideline.
  • Information architechture and site navigation to make sure that all of your content is Googlebot friendly.
  • Mobile optimization and other important UX and user engagement considerations.
  • Robots.txt, XML sitemaps, canonicalization, and anything else that affects indexation.
  • Title tags and meta descriptions that are built for optimal CTR.

Analytics

  • Google analytics and Google search console set up
  • Conversion tracking set up for demo requests, chat bot interactions, subscriptions, and more
  • Ongoing data analysis, dashboards, and data visualization
  • Monthly strategy and reporting calls
  • Keyword tracking and competitor benchmarking

Content Strategy

  • Use Cases. Segementing and creating content for your customers is one of the key ways to meet leads at the beginning of their buying journey. Such as “track how much I spend monthly” if you’re a personal finance product.
  • Solutions. Instead of having one or two “solutions” landing pages, you should conduct customer feedback, keyword, and competitive research to create an exhaustive list of these opportuities and build out their own dedicated landing pages for each.
  • Industries or verticals you serve. The more specific you can tailor a solution to your target audience, the more likely they will be to convert.
  • Direct competitor comparisions. This can be in the form of a blog, several landing pages (which we recommend if the search volume is justified), or even a chart. Comparison searches are mid funnel, someone knows they want a solution, so show them why it should be your product.

Inbound Marketing Resources To Help You Grow

Inbound Marketing Resources To Help You Grow