New – SaaS SEO Agency

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The B2B SaaS SEO Agency That Accelerates Growth

We use battle tested and Google approved SEO and content strategies to help software companies like you book more qualified demos for your product and grow your ARR. Each SaaS SEO campaign is tailored to your stage of growth, existing performance, and business goals.

SaaS SEO Services Designed Specifically To Help

You Book More Demos

SEO is an absolutely critical to any business, but especially those that are looking for scalable growth in the long term and are keeping a close eye of spend for each marketing channel. Many SaaS brands are under the assumption that paid ads, word of mouth, and tradeshows are the only effective channels. But that couldn’t be further from the truth, and here’s why SEO services should also be top of mind.

There are thousands of people searching for answers to their questions, useful tools for their endless problems, and typing in frustrations hoping that someone can help them. From the interns all the way up to the C level, 81% of people perform a search online before making a significant purchase. If your company’s website isn’t in the top few results on the first page of Google, then you are missing out on 75% of users for any given search related to your business.

When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

Some of The Amazing Brands
We’ve Worked With

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When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

Here Are The Core Areas

Where We Shine

Technical Content Writing

Without hyper relevant and engaging landing pages for your core products and features, you dramatically reduce your chances of attracting potential customers to your website and make it less likely that they will convert once they get there. We can help with that. We will also help create high quality content for your blog that will delight users, establish credibility, grow organic traffic, and build brand loyalty.

Link Building To Quickly Grow

Domain Authority

Link building (getting links from other websites) is the thumbs up and thumbs down system of the web. Google has mentioned having high quality links as one of their top three most important ranking factors. Search engines value high quality links, from high quality websites, that come from the same industry as you. We know how to get them. Through guest posting, content outreach, and good ol’ fashioned PR, we know how to get you more backlinks.

Engagement Boosting On Page SEO

On Page SEO is all about factors that your clients and potential customers will interact with. These factors are crucial to a winning SEO strategy and include headings tags, meta descriptions, title tags, internal linking, url optimization, and more. These optimizations are all about sending the right signals to Google and increasing engagement once users are on your site.

Successful Partnerships

Take Control Of Your SEO-Sourced Pipeline

Take Control Of Your SEO-Sourced Pipeline

RZ Methodology

FAQs

Yes, it’s extremely important. If you want to improve your organic sourced ARR at any point in the future, then you’ll need solid SEO foundations to get you there. Unlike outsourced SDRs or paid ads, SEO takes time to build authority and capture demand from your right to own keyword targets. So it’s not only important to do, but crucial that you get started as soon as possible if you have the desire for it to be a winning marketing channel in the near future.

We’re obviously biased, but for many of our clients, working with an agency like ours is their best bet for building the correct foundations and scaling their organic growth.

That being said, it depends on the agency in question and your unique situation. If you have a team of 40 marketing FTEs, 5 of which are trained SEO strategists who are already generating a positive return on investment, and all you need is a few more blog posts per month, then an agency isn’t necessary.

Here’s a great resource on how to identify the ways an agency can help and how to find the right one for you.

Google ads and SEO can be a match made in heaven when done correctly.

We believe that Google Ads can be used to scale lead generation and new customer acquisition if you have a firm grasp on the following:

  • Target customer profile
  • Target customer Jobs To Be Done
  • Content and messaging defined for each stage of the customer journey
  • Most lucrative bottom of funnel keyword targets identified and validated

You can then deploy your Google Ads campaign to more rapidly test the performance of those keywords, landing page copy, landing page templates, and more. While that’s going on, you can work to improve your organic visibility for those same terms so you can shift budget from paid to organic over time.

SaaS SEO differs from ecommerce, local business, and even professional services SEO for a few key reasons:

  1. There is a high degree of competition from business directories and review aggregators for lucrative keywords. These sites are hard to compete with because they do a great job of satisfying search intent when customers are in their decision stage.
  2. Highly technical products. Unlike a T shirt or accounting services, SaaS buyers often have to make complex decisions about highly technical platforms. So aspects of the SEO sttrategy like content production require more time and focused effort.
  3. Lack of historical data. Some SaaS brands are true pioneers and have carved out their own niche in a saturated space or invented a new space altogether. This means that gathering keyword data, competitive gap analysis, and auditing existing website messaging needs to go beyond surface level considerations and get creative about opportunities.

That being said, SaaS brands also have an advantage over other industries because they are used to moving quickly, they prioritize growth, and utilizing the best technology possible for the SEO campaign isn’t a barrier to entry.

SEO works best for those who are looking for a marketing channel that offers sustainable growth over time. It’s great for SaaS brands that want to attract and convert new customers who are already actively looking for what they offer. With SaaS SEO, you turn your website and content into a salesperson who can guide your potential customers through every stage of their customer journey. So if any of that sounds like what you want to do, then SEO is right for you.

Every SaaS has it’s own metrics for success, but these KPIs are great to track for most SaaS SEO campaigns:

  • Google search console impressions/clicks
  • Target keyword rankings
  • Unique website visitors
  • Lead to conversion rate
  • Monthly website conversions (demos, sign ups, etc)
  • Top content by conversions
  • Website visitor to customer rate
  • Organic sourced MRR/ARR

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Rocky Pedden

Three most used emojis?

👍😄💁‍♀️

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Mike Mierz

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

What’s a recipe that no one makes better than you?

Tequila Pineapple ;)

 

Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

What’s a recipe that no one makes better than you?

Reservations. #iburnwater

 

Three most used emojis?

👏🏻 😚 😎