SEO is an absolutely critical to any business, but especially those that are looking for scalable growth in the long term and are keeping a close eye of spend for each marketing channel. Many SaaS brands are under the assumption that paid ads, word of mouth, and tradeshows are the only effective channels. But that couldn’t be further from the truth, and here’s why SEO services should also be top of mind.
There are thousands of people searching for answers to their questions, useful tools for their endless problems, and typing in frustrations hoping that someone can help them. From the interns all the way up to the C level, 81% of people perform a search online before making a significant purchase. If your company’s website isn’t in the top few results on the first page of Google, then you are missing out on 75% of users for any given search related to your business.
When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.
Here are the core areas where we shine.