B2B SaaS SEO Agency Obsessed With Helping You Grow

SaaS SEO Services Designed Specifically To Help You Book More Demos

SEO is an absolutely critical to any business, but especially those that are looking for scalable growth in the long term and are keeping a close eye of spend for each marketing channel. Many SaaS brands are under the assumption that paid ads, word of mouth, and tradeshows are the only effective channels. But that couldn’t be further from the truth, and here’s why SEO services should also be top of mind.

There are thousands of people searching for answers to their questions, useful tools for their endless problems, and typing in frustrations hoping that someone can help them. From the interns all the way up to the C level, 81% of people perform a search online before making a significant purchase. If your company’s website isn’t in the top few results on the first page of Google, then you are missing out on 75% of users for any given search related to your business.

When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

Here are the core areas where we shine.

Technical Content Writing

Without hyper relevant and engaging landing pages for your core products and features, you dramatically reduce your chances of attracting potential customers to your website and make it less likely that they will convert once they get there. We can help with that. We will also help create high quality content for your blog that will delight users, establish credibility, grow organic traffic, and build brand loyalty.

Link Building To Quickly Grow Domain Authority

Link building (getting links from other websites) is the thumbs up and thumbs down system of the web. Google has mentioned having high quality links as one of their top three most important ranking factors. Search engines value high quality links, from high quality websites, that come from the same industry as you. We know how to get them. Through guest posting, content outreach, and good ol’ fashioned PR, we know how to get you more backlinks.

Engagement Boosting On Page SEO

On Page SEO is all about factors that your clients and potential customers will interact with. These factors are crucial to a winning SEO strategy and include headings tags, meta descriptions, title tags, internal linking, url optimization, and more. These optimizations are all about sending the right signals to Google and increasing engagement once users are on your site.

“In the first two quarters of 2022, we have seen an 88% year-over-year increase in organic traffic...We have also started seeing upward movement in search ranking positions for several keywords important to our market. The RevenueZen team is easy to work with and does a good job of communicating results through our monthly SEO report. I also appreciate their expertise"

Madeline Jacobson Sr. Content Marketing Manager @ Bloomfire

The RZ Methodology

1. Analyze

Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.

Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.

We take these and work with you to prioritize the best fit strategy for your product.

2. Grow

After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.

We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.

This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.

3. Expand

Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.

This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.

At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.

4. Validate

Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.

We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.

5. Refine

At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.

We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.

What Are The Key Elements Of A SaaS SEO Strategy?

SaaS SEO and inbound lead generation is about more than making sure your keyword density is correct, putting up a few blog posts, and building some comment links from a PBN. If you’re vetting an SEO parner for your organization, here are the key considerations that every sucessful and future proof strategy will have:

Intent Based Keyword Research

SaaS company keyword research isn’t the same as other types of organizations. It requires a deeper sense of the customer’s needs since there isn’t always the same level of data within traditional keyword research tools. By focusing on your existing customer knowledge, taking the correct cues from your product features, using the research that we do have, and mapping keyword targets to each stage of the buyers journey, we can build out a keyword targeting strategy that is laser focused on driving more inbound opportunities.

Competitor Analysis

In order for you to rank in the top spot for your target keywords, other companies will have to fall below you. Same for you at the start of your campaign. It’s not enough to choose keyword targets and content based on metrics like volume or competitiveness from a tool. Those are only a few considerations out of many that you will need to build the most effective strategy possible.

A crucial part of our SaaS SEO system is taking a look at your competitors, both from a business model and SEO standpoint. During this process we will review the search engine results pages (SERPS), make note of competitor strategies, analyze your existing content, and assess overall domain authority as it relates to your target keywords in order to determine what your company uniquely has the “right to own”. Or in other words, how can we be sure that the optimizations we implement and content we produce will not only perform well in search (beat competitors), but lead to satisfied users that convert into customers as well. That’s why competitive landscape research is so valuable.

Technical SEO & Website Support

Anyone claiming to be a “SaaS SEO Expert” should not only be able to assist in content creation and “on page” SEO optimizations (title tags, meta descriptions, schema.org structured data, etc), but in the technical aspects of SEO as well. Related website optimization support from our SEO marketing team includes:

Sitewide page speed optimization using Google’s Core Web Vitals as a guideline.
Information architechture and site navigation to make sure that all of your content is Googlebot friendly.
Mobile optimization and other important UX and user engagement considerations.
Robots.txt, XML sitemaps, canonicalization, and anything else that affects indexation.
Title tags and meta descriptions that are built for optimal CTR.

SaaS Specific Content Strategy

Our focus is entirely on creating a content marketing plan that helps attract, delight, and convert your target users or customers. SEO and content are directly linked, but the job of content is to keep the attention and earn the trust of the users once the search related optimizations have brought them in. During our research we’ll identify content opportunities at each stage of the buyer’s journey and map that to both existing assets for improvement, or net new assets that we’ll help you produce. Examples are:

Use Cases. Segementing and creating content for your customers is one of the key ways to meet leads at the beginning of their buying journey. Such as “track how much I spend monthly” if you’re a personal finance product.
Solutions/products. Instead of having one or two “solutions” landing pages, you should conduct customer feedback, keyword, and competitive research to create an exhaustive list of these opportuities and build out their own dedicated landing pages for each. Such as “inventory management software for ships” if you’re a 3PL platform.
Industries or verticals you serve. The more specific you can tailor a solution to your target audience, the more likely they will be to convert.
Direct competitor comparisions. This can be in the form of a blog, several landing pages (which we recommend if the search volume is justified), or even a chart. Comparison searches are mid funnel, someone knows they want a solution, so show them why it should be your product.
Case studies and customer stories. These serve as both social proof for your product when a potential customer is ready to buy, as well as a powerful tool to build relevance for demographic specific keyword targets.
Blog content. The bread and butter of your ongoing SaaS SEO growth strategy. Regular blog and other resource content can help educate potential buyers who aren’t yet informed enough to choose your solution and earn their trust. It’s also a positive ranking signal to Google when you’ve got a regular stream of high value and product related content because it further establishes your topical authority.

Analytics Implementation & Attribution

Every successful SaaS SEO campaign starts with proper research and uses insights from multiple data sources to make smart decisions. One of the most important aspects of this process is ensuring that you have reliable user and conversion data from your website coming in from the start of your campaign. That’s why we help software companies set up their analytics and discuss campaign goals as soon as the engagement begins. Here are a few of our deliverables:

Google Analytics (including GA4), Google Search Console, and Google Data Studio set up
Conversion tracking set up for demo requests, purchases, sign ups, chat bot interactions, subscriptions, and more
Google Data Studio reporting dashboard creation with ongoing monthly data analysis
Monthly strategy and reporting calls
Keyword tracking and competitor benchmarking

SaaS SEO FAQS

Yes, it’s extremely important. If you want to improve your organic sourced ARR at any point in the future, then you’ll need solid SEO foundations to get you there. Unlike outsourced SDRs or paid ads, SEO takes time to build authority and capture demand from your right to own keyword targets. So it’s not only important to do, but crucial that you get started as soon as possible if you have the desire for it to be a winning marketing channel in the near future.

We’re obviously biased, but for many of our clients, working with an agency like ours is their best bet for building the correct foundations and scaling their organic growth.

That being said, it depends on the agency in question and your unique situation. If you have a team of 40 marketing FTEs, 5 of which are trained SEO strategists who are already generating a positive return on investment, and all you need is a few more blog posts per month, then an agency isn’t necessary.

Here’s a great resource on how to identify the ways an agency can help and how to find the right one for you.

Google ads and SEO can be a match made in heaven when done correctly.

We believe that Google Ads can be used to scale lead generation and new customer acquisition if you have a firm grasp on the following:

Target customer profile
Target customer Jobs To Be Done
Content and messaging defined for each stage of the customer journey
Most lucrative bottom of funnel keyword targets identified and validated

You can then deploy your Google Ads campaign to more rapidly test the performance of those keywords, landing page copy, landing page templates, and more. While that’s going on, you can work to improve your organic visibility for those same terms so you can shift budget from paid to organic over time.

SaaS SEO differs from ecommerce, local business, and even professional services SEO for a few key reasons:

There is a high degree of competition from business directories and review aggregators for lucrative keywords. These sites are hard to compete with because they do a great job of satisfying search intent when customers are in their decision stage.
Highly technical products. Unlike a T shirt or accounting services, SaaS buyers often have to make complex decisions about highly technical platforms. So aspects of the SEO sttrategy like content production require more time and focused effort.
Lack of historical data. Some SaaS brands are true pioneers and have carved out their own niche in a saturated space or invented a new space altogether. This means that gathering keyword data, competitive gap analysis, and auditing existing website messaging needs to go beyond surface level considerations and get creative about opportunities.

That being said, SaaS brands also have an advantage over other industries because they are used to moving quickly, they prioritize growth, and utilizing the best technology possible for the SEO campaign isn’t a barrier to entry.

SEO works best for those who are looking for a marketing channel that offers sustainable growth over time. It’s great for SaaS brands that want to attract and convert new customers who are already actively looking for what they offer. With SaaS SEO, you turn your website and content into a salesperson who can guide your potential customers through every stage of their customer journey. So if any of that sounds like what you want to do, then SEO is right for you.

Every SaaS has it’s own metrics for success, but these KPIs are great to track for most SaaS SEO campaigns:

Google search console impressions/clicks
Target keyword rankings
Unique website visitors
Lead to conversion rate
Monthly website conversions (demos, sign ups, etc)
Top content by conversions
Website visitor to customer rate
Organic sourced MRR/ARR

Jake Moffett

LinkedIn Profile
Location: Portland, OR

I’m a native NYC boy, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day, perform original music under the name Jame Doe in the evenings, and sew elaborate clothing all night.

What’s a perfect day for you?

I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and then I work on my music with my band until my eyes are heavy.

What’s your favorite part of your job?

Definitely coming up with creative ways to help clients tell their stories. I find that my content syncs turn into a pseudo-therapy session, which I really do adore. It’s a pleasure to validate people’s thoughts when it comes to their businesses.

What’s a recipe that no one makes better than you?

I make the most perfect scrambled eggs. You always use a whisk and give a splash of salt, because that breaks the proteins up. Cook low and slow and never stop moving, and add a good spoonful of ricotta cheese about halfway through. Also, eat a full spoonful of ricotta while cooking the eggs because you deserve it.

What’s the most bizarre email address you’ve ever had?

pokemonfood@aol.com and jakeismadcool was AIM name for a little too long

Hali Boyd

LinkedIn Profile
Location: Portland, OR

Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.

What’s a perfect day for you?

I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh.

What’s your favorite part of your job?

I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling.

What’s a recipe that no one makes better than you?

I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed.

What’s the most bizarre email address you’ve ever had?

Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…

Denisse Clark

LinkedIn Profile
Location: Los Angeles, CA

I spent the majority of my life living in Dallas, TX and finally made the decision to move to Los Angeles late last year. It helps that my family lives out here and getting to spend more time with them is awesome. My favorite part about the move is getting to help my little sister with her acting auditions. I’m the official reader for most of her tapes (quiet voice speaking the lines of the other character in the scene). From a young age, I was an avid reader and would spend most summers cooped up in my room absorbing as many stories as possible. My love for reading made me think I would make a good teacher (idk why this was my logic).

I ended up going to UNT to get my teaching certificate for one whole week. No, I didn’t get it after a week. I changed my mind and moved back to Dallas to study psychology at UTD. I was also a waitress during this time and worked open – close on Friday – Sunday. It was a hectic period, and I have some pretty interesting stories. I’ve worked in sales, admin, and marketing, and although I don’t have as much free time as I did during those summers from my youth, I still absolutely love to read (although now mostly in the form of articles and captions).

What’s a perfect day for you?

Call me boring but nothing is better than being in your pajamas on a cold day drinking coffee and watching Hallmark Christmas movies. I might sound like an old soul, but I promise I’m not!

What’s your favorite part of your job?

Helping companies and getting to play a small part in helping them reach their business goals. As an added bonus, I get to work with a passionate group of people that genuinely love what they do.

What’s a recipe that no one makes better than you?

Christmas cookies! There is some serious backbreaking work to this process. Every year I begrudgingly make my way to the kitchen for an all day affair of chaos consisting of milk, egg, flour, an assortment of spices I use once a year, and my 2 sisters. It’s a family bonding thing, but it’s also messy and painful. The cookies look and taste amazing when they are ready. So..sort of worth it.

What’s the most bizarre email address you’ve ever had?

Maybe don’t share this, but I think it was something like sexilylcutie@aol.com annnnnddd……..I think I was like 11/12 years old.

Jes McCoy

LinkedIn Profile
Location: Fayetteville, AR

I studied journalism and sociology in school. I was a DJ at my college radio station and then later at a local AM station. Ask me to read the news.

I live in Northwest Arkansas, but have lived in Connecticut, Idaho, New Jersey, Texas, Wisconsin and California. I love to travel, so I’m always looking for my next global adventure.

In my spare time (in addition to travel), I like to take food photos, cook, garden, and work on my food blog. This is where I test out my SEO skills on a live project and get to see the magic percolate. I nerd out on keyword research, improving my DR and planning strategies.

What’s a perfect day for you?

I’m traveling somewhere new, so I set out to explore a new city. I tend to stay away from touristy sites and instead dive into public markets, take a cooking class to learn the food and culture, stroll aimlessly admiring street art, or take in an outdoor rooftop movie overlooking the Acropolis.

What’s your favorite part of your job?

Learning. I know that’s a bit cliche, but I love to stretch my skill set. I also love interacting with my clients and connecting with them on a personal level. Relationship building is a huge factor in this role.

What’s a recipe that no one makes better than you?

Loaded baked potato soup. I’m a soup connoisseur, especially during the winter. Also, I make a mean 3-cheese and tomato grilled cheese.

What’s the most bizarre email address you’ve ever had?

My lips are sealed. But, I used to sell dial-up internet service.

What’s the quirkiest thing about you?

I like to dive headfirst into anything travel related. I’m the go-to person in my group of friends for travel-related questions, research, or finding the best price or things to do. Want to stay in an Airbnb castle in Tuscany? I’ve got you. A week in an Athens flat? Let’s go. Or, if you want to hear about the Manhattan penthouse bathroom I got trapped in…

Anything else you want the world to know?

I have a secret desire to start a podcast, possibly triggered by my 90s obsession with Pump Up the Volume. You should meet my new mic. The sound is sick!

The B2B SaaS SEO Agency That Accelerates Growth

We use battle tested and Google approved SEO and content strategies to help software companies like you book more qualified demos for your product and grow your ARR. Each SaaS SEO campaign is tailored to your stage of growth, existing performance, and business goals.

SaaS SEO Services Designed Specifically To Help You Book More Demos

Technical Content Writing

Link Building To Quickly Grow Domain Authority

Engagement Boosting On Page SEO