Benefits of SEO & Content Marketing for Solar Companies

If people are actively looking for solar and renewable energy products, do you still need solar company SEO and content marketing?

You certainly do.

Here are a few benefits of SEO and content marketing for solar and renewable energy companies:

Greater Visibility

There are many innovative brands offering the same products you do. To generate leads and drive sales, you must shine brighter than the rest. This is where a robust SEO and content strategy comes in.

Showcase Your Expertise

When it comes to energy solutions, people and businesses look for experts in the field. Content marketing can help you showcase your expertise. To help you do that, we’ll build you high-ranking web pages and blog posts that follow Google’s E.A.T (expertise, authority, trust) guidelines.  As a result, not only will your brand be visible, but you’ll easily gain your audience’s trust.

Increased Traffic

The more people visit your website, the greater your chances of selling.

With a well-orchestrated SEO and content strategy, we can help you drive relevant traffic to your offers and website. As a result, you’ll enjoy higher conversion rates and an increase in sales. From technical SEO to SEO-optimized content to link building, our services are designed to increase the quality and volume of traffic your website will generate.

"I've received many leads and 3 clients from my work RevenueZen. Just 1 of those clients makes up for my investment. A huge relief for us is that we're able to create amazing content with minimal effort with them."

Corey Founder

"RevenueZen has built our marketing and SEO foundation. They produce great content that’s focused and addresses problems...In addition, people within our network provide positive feedback about their work. "

Manish Director of Customer Success and Marketing

The RZ Methodology

Wondering how we help businesses in the solar and renewable energy industry (like yours) grow?

Here’s how our process works:

1. Analyze

Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.

Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.

We take these and work with you to prioritize the best fit strategy for your product.

2. Grow

After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.

We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.

This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.

3. Expand

Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.

This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.

At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.

4. Validate

Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.

We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.

5. Refine

At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.

We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.

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