If people are actively looking for solar and renewable energy products, do you still need solar company SEO and content marketing?
You certainly do.
Here are a few benefits of SEO and content marketing for solar and renewable energy companies:
Benefits of SEO & Content Marketing for Solar Companies
Greater Visibility
There are many innovative brands offering the same products you do. To generate leads and drive sales, you must shine brighter than the rest. This is where a robust SEO and content strategy comes in.
Showcase Your Expertise
When it comes to energy solutions, people and businesses look for experts in the field. Content marketing can help you showcase your expertise. To help you do that, we’ll build you high-ranking web pages and blog posts that follow Google’s E.A.T (expertise, authority, trust) guidelines. As a result, not only will your brand be visible, but you’ll easily gain your audience’s trust.
Increased Traffic
The more people visit your website, the greater your chances of selling.
With a well-orchestrated SEO and content strategy, we can help you drive relevant traffic to your offers and website. As a result, you’ll enjoy higher conversion rates and an increase in sales. From technical SEO to SEO-optimized content to link building, our services are designed to increase the quality and volume of traffic your website will generate.
Our Process
Wondering how we help businesses in the solar and renewable energy industry (like yours) grow?
Here’s how our process works:
1. Learn
The first step of our process is to learn everything we can about:
- Your industry. We conduct in-depth research of your particular vertical in the solar power and renewable resources industry. In particular, we look for trends, check out your competitors (direct and indirect), and any content and SEO gaps we can leverage. This enables us to know how best to position you.
- Your business model. When we partner with you, we learn everything there is to know about your business. So a deep look at your business will help us identify strengths, weaknesses, and opportunities to build effective campaigns.
- Your target audience. To create a content strategy that works for your business, we dig deep into who your target audience is. This includes data like who they are and what their energy needs are.
2. Analyze
Before we create your SEO and content marketing strategy, we analyze all the data we have gathered. This helps us spot:
- Gaps to manipulate.
- Keyword and content opportunities.
- Brands to partner with in promoting your content.
With the solar power and renewable energy space being very competitive, it takes data-driven marketing to generate leads and drive sales.
3. Optimize
We don’t believe in creating a campaign and letting it run the way it is forever.
The reason our campaigns are so effective is that we monitor every campaign to note what’s working well and what’s not. We then re-engineer the parts that aren’t producing results and improve on those that are.
Every solar company SEO campaign we create and run goes through an optimization process. Doing so ensures you get the best possible results and ROI.
4. Evaluate & Iterate
After optimizing your campaign, we carefully monitor KPIs and campaign progress on a monthly basis. Each month, we’ll set up a call to discuss our findings as well as future strategy considerations. These conversations will drive our ongoing optimizations on a monthly and quarterly basis.
5. Repeat
We repeat the above process on an ongoing basis to ensure your continued growth and market dominance.
Learn More About Our Solutions
SEO
LinkedIn Marketing
Website Analytics
