Modern adaptive SEO is one of the best long-term investments for generating new customers for your B2B SaaS business.

What isn’t apparent is when to start, how to build an effective strategy, what to spend, and who to partner with that will help you generate a positive return on investment.

I’m guessing that’s why you’re reading this.

I get it, knowing something is a good idea, doesn’t mean that it’s easy to get started with.

One reason for that is that there are thousands of consultants, freelancers, and agencies that spring up daily, most claiming to deliver out-of-this-world results for pennies on the dollar.

I’m sure you’ve heard from them in your LinkedIn inbox and seen them sitting firmly in your email spam folder (how the heck do we even end up on those lists?). It makes it hard to know what to think if you’ve never launched a campaign before.

I kid you not, this is a REAL AD:

Hopefully, you know what i’m going to say about those folks…

If it sounds too good to be true, it probably is.

SEO isn’t magic, and any B2B SaaS SEO agency worth its DR or TA will start their consultation by telling you this straight. It should be clear from the first minute that organic search is like any other marketing campaign for any other channel.

You map out your:

Offer
Target audience
Positioning
KPIs
Strategy
Tactics needed to achieve the strategy
Budget
Launch date
Performance eview checkpoints

Then you test, iterate, learn, and repeat.

Victory comes as a result of that system, not as some big surprise from random acts of SEO.

Anything less, and you’re playing a dangerous game, or worse, a nonprofitable one.

After the release of consumer-focused AI tools like ChatGPT, Gemini, Jasper, etc. (and every other company under the sun looking to get in on the modern goldrush), leveraging Google to attract, engage, and convert paying customers has never been more competitive or challenging.

Your customer’s buying behavior is different. It takes more than a blog post to build trust in your product. It takes more than inserting a few keywords to create a customer journey worth embarking on.

That’s why it’s crucial to know how to sift through the B2B SaaS SEO agencies on your radar and pick the right one.

In this post, I will show you exactly how to do that. I’ll walk you through exactly what services to look for and the benefits. Plus, at the end, I’ll give you my hand-picked list of the best agencies out there for 2024.

Join me.

Why Work With A B2B Saas SEO Agency?

Many founders make the mistake of assuming a good product sells itself. Because of that, they relegate SEO to a novice employee or cheap freelancer and expect magic to happen.

That couldn’t be further from the truth, especially in today’s digital marketing landscape, where it’s far too easy to get buried under the mountain of websites, content, and digital properties.

The “build it, and they will come” mentality is the leading cause for many game-changing products sinking into oblivion.

And that’s the main reason you need to work with a B2B SaaS SEO agency. Some advantages of this include:

Reason #1 – You Will Move Much More Quickly

B2B SaaS SEO agencies that have been in the game for some time understand the market so well that they can quickly draw up effective marketing campaigns tailored to your product and brand.

As a result, you can make headway in your market and generate sales faster.

Reason #2 – They Have More Expertise and Experience

Another reason you must consider working with an agency is that most have experience in marketing SaaS products. They’ve been there and racked up a lot of data and industry expertise to give you an advantage over the competition. Check out who exactly does what at RevenueZen.

Reason #3 – Augment Your Growth Team And Add FTEs As You Scale

A B2B SaaS SEO agency is an excellent way to augment your growth team. The best part is that, in most cases, this will cost you less money than a full-time hire.

Reason #4 – Never Worry If Your Strategies Are Up To Date With Industry Best Practices

The SEO industry is fast-paced. To run successful campaigns, you must be abreast or ahead of current trends. Because SaaS SEO agencies live and breathe SEO, they are always abreast of what’s happening. This is important as it means you get the most bang for your buck.

Reason #5 – No Need to Invest in SEO Tools

SaaS SEO tools can be costly. Besides the cost involved in purchasing hardware and software subscriptions, you also have to invest in training to keep your team knowledgeable about using the tools.

This is another reason to consider working with an agency. They take care of all the costs associated with purchasing and maintaining the tools needed and the human resources which use them.

Reason #6 – They Connect SEO to Your Business Goals

You might know that SEO matters, and you might know that it can do big things for your business. But for SEO to take you to the moon, you have to be clear on what business results you’re looking for. Your SEO agency will know how to connect the dots between your business goals and SEO efforts. Whether you’re looking for more organic traffic, more attractive search rankings, or to leverage the power of content marketing, they’re got you covered.

How To Decide Which Agency To Trust

Over 70% of B2B buyers say they rely on vendor websites for content to help make a purchase decision.

But for them to find your website and content, you must have a strong online presence.

And this is exactly where a SaaS SEO agency comes in. The right one will help you rank for the keywords that matter for your brand.

So, how do you choose the right agency to work with?

Simple. They’ll have all of the following in place.

1. A Proven Track Record

The first thing to consider when deciding which B2B SaaS SEO agency to trust is its track record. After all, anyone can claim to be the best SaaS SEO agency. That’s why you must ask for results before you sign a service agreement.

One of the easiest ways to determine an agency’s track record is to check out the clients they’ve served, to see first-hand that they have a proven track record of success. While this may not give you insight into the success of the campaigns, it can help you gauge how trustworthy the agency is.

Another way to check an agency’s track record is via reviews. This could be on their site, third-party review sites, or SaaS directories.

2. They Practice What They Preach

Many B2B SaaS SEO agencies claim to help clients get to the top of the SERPs. That’s fair and fine.

But the question is, how do they perform in their own SEO campaigns?

If they’re nowhere near the top of the SERPs, then they don’t practice what they preach. For example, we’re very confident in our services because we rank on the first page for the most important keywords we target (like best B2B SEO agency and B2B SEO strategy).

3. They Can Create An Actionable Content Strategy

Content plays a huge role in SEO. After all, content is the pillar of a successful inbound marketing campaign.

That’s why you must check whether your B2B SaaS SEO agency of choice can create an actionable content strategy. One way to do this is to read their blog. This will help you determine the quality of the content they create.

4. They’re Transparent With Their Processes & Results

The best SEO agencies don’t keep you in the dark about how they’re operating and what their results look like. Instead, they should be transparent about their process and winning SEO strategy, and should not only walk you through exactly how they’re achieving their results, but update you along the way. They should also be honest with their results: SEO is a long-term play, and results will definitely vary along the journey. The best SaaS seo agencies will give you honest updates, along with strategic shifts and tweaks to your game plan, to help you achieve your desired results.

Common Services Offered By B2B SaaS SEO Consultants

Now that you know how to choose a B2B SaaS agency, let’s briefly look at some of the common services you can expect.

Intent-based Keyword Research

Keyword research plays a central role in creating a winning SEO campaign.

However, when it comes to B2B keyword research, you must go beyond search volumes and difficulty scores.

Your keyword research must be intent-based.

This means each keyword you choose for your SEO campaign must be mapped to a particular stage of the buyer journey. You must also prioritize each keyword based on business opportunity.

Conducting your keyword research this way will help ensure that you shorten your sales cycle. This is because intent-based keyword research focuses on creating BoFu (bottom of the funnel) content that helps users achieve a goal and solve a problem.

This is one of the primary reasons you must do your due diligence to choose the right B2B SaaS agency for your brand.

Competitive Gap Analysis to Uncover Your Biggest Opportunities

SaaS is a very competitive industry. And no matter how exceptional your product may be, the competition to rank for keywords that matter to your business can be a mammoth task.

That’s why a competitive gap analysis is an essential component of a winning SEO strategy.

A competitive gap analysis helps you understand what’s working for your competitors so you can adopt the same. It also gives you insight into gaps in their marketing strategies that you can exploit. These are opportunities that will give you an edge, even against well-established brands.

Goal-Oriented SEO Audits to Identify High-Priority Fixes

Your website is your digital storefront. It’s meant to convert visitors into customers.

However, some issues with your site’s design and performance can hinder your business’s growth.

That’s why goal-oriented SEO audits are crucial.

SEO audits help you identify high-priority issues holding back your search performance.

For starters, you may need to run a technical SE O audit to ensure search engines can crawl and index your site. It will also help you find areas of your website that are a point of friction for visitors.

Once you’ve audited the technical aspects of your site, you can also audit your content. This will allow you to find content that’s:

Underperforming content that needs to be deleted
Underperforming content that needs to be optimized
Content gaps that require filling with high-quality content

An SEO audit should be a foundational component of every SEO campaign as it reveals your starting benchmarks. These will also help you measure your progress.

On-Page SEO that Boosts User Engagement and Increases Conversions

Once you’re done with your SEO audit, the next step of your campaign should be on-page SEO.

While any B2B SaaS SEO agency that’s worth a grain of salt should be knowledgeable about this aspect of SEO, many take it for granted. They don’t give it the priority it deserves. Instead, they rush into creating content without paying attention to what’s already on your site.

On-page optimization involves aspects like:

Keyword optimization
Internal link building
Optimizing your URLs
Proper use of heading tags
Create SEO-friendly title tags and meta tags
Add schema markup to your pages
Use the right image sizes and formats, plus ensure to add keywords in your alt tags

There’s more to on-page SEO. But these basics should prime your pages for better rankings.

Technically Accurate Content Creation for Every Stage of the Customer Journey

B2B content marketing is no piece of cake. Creating technically accurate B2B SaaS content can be pretty challenging.

This is why you must only work with a B2B SaaS agency with a proven track record for creating B2B content that’s both technically accurate and engaging.

One of the best ways to do this is a collaboration between all stakeholders involved in your company (sales and marketing departments, founders, product development, e.t.c.). This cross-departmental collaboration ensures, among other things, that content:

Addresses common questions users ask
Is technically accurate
Aligns with brand messaging, tone, and voice

But that’s not all. You also have to ensure that your content meets users’ needs at every stage of the customer journey. This requires a delicate balancing act when creating content. You don’t want your content to be overly technical, giving users a headache when reading. But you also don’t want it to be too rudimentary that it becomes essentially useless.

A B2B SaaS agency that’s successfully been in the SaaS content marketing trenches understands this and ensures every piece of content is targeted towards achieving a particular goal. Not only that, but all your content will be technically accurate, engaging, and designed to convert.

Link Building to Scale Domain Authority & Rankings

Another essential service B2B SaaS SEO agencies provide is link building.

Backlinks are an essential part of SEO as they are votes of confidence from other sites that your content is well-crafted and useful. This is why search engines consider backlinks among the top 3 ranking factors.

However, not all links are created equal.

While some can help boost your domain authority (DA) and rankings, others can do the opposite. That’s why you must avoid agencies that rely on shady link building tactics. Instead, you’d rather work with those who use white hat link building strategies, even though they’re more involved and require more work and time to get results.

Examples of legitimate link building strategies include:

Guest posting
Outreach campaigns
Good ol’ fashioned PR
Building business directory profiles

These will give you high-quality traffic as well as boost your rankings.

SEO Strategy Planning Focused on Revenue

B2B SEO is not just about ranking high and driving traffic to your site. After all, traffic that doesn’t convert into revenue is a waste of resources.

That’s why your B2B SaaS agency of choice must understand this and do their SEO strategy planning focused on revenue, not just rankings and traffic. This means apart from your usual KPIs like traffic, CTR, page views, and rankings, your SEO reporting must also include KPIs that attribute revenue to your SEO campaign.

Besides fuelling growth, doing so also makes it easier for you to know the ROI of your campaigns.

However, crafting a revenue-focused SEO strategy is not a walk in the path. It takes a knowledgeable team with experience, not just in SEO and conversion optimization, but in revenue attribution.

All the Ongoing Support and Consulting You Need

Besides the regular SEO services your B2B agency provides, you must also consider support.

As a SaaS brand, you probably know how important providing excellent support to your customers is. We also understand that. That’s why we believe a B2B SaaS SEO package must also include ongoing support and consultation.

Any SEO agency that doesn’t shine in the area of providing support, consultancy, and detailed reporting shouldn’t be on your list for consideration.

A Peek at B2B SEO Methodologies

Aside from the specific SEO services you can expect from your partner agency, what does a winning B2B SEO methodology actually look like?

Here at RevenueZen, our methodology follows these five steps:

Analyze: Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities. This part of our system includes extensive keyword research, competitor analysis, content audits, and technical SEO audits.
Grow: Now that our strategy is set, we work on filling in the gaps found from our analysis. We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code-level technical errors.
Expand: Then, we shift to scaling your website’s performance. This is where high-quality content production ramps up, and we start building links. We’ll also look to create partnerships to boost domain authority. At this stage, you should be noticing more inbound organic traffic to your site (and leads).
Validate: During this stage we refine our efforts. This means working with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads,” but highly qualified and ready-to-close opportunities.

Refine: After your inbound flywheel is successfully elevated, it’s time to analyze your pipeline value and deals closed to look at your ROI. We’ll work with you to explore your CRM to ensure that the business value has exceeded the costs of our services and most importantly, continuously refine our strategy for the future.

Top 8 B2B SaaS SEO Agencies In The Game Right Now

Now that you know what to look for when searching for the best B2B SaaS SEO agencies, let’s look at the ones you should have on your radar.

RevenueZen
Skale
Accelerate
Minuttia
Simple Tiger
Directive
Embarque
First Page sage

Here’s a brief look at what each brings to the table:

1. RevenueZen

Of course I’m starting with RZ. That’s because I believe in our abilities, and the results speak for themselves.

We don’t just produce results for our clients. We also practice what we preach.

That’s why we rank in the top 10 for hard-earned terms that drive new business for our agency.

Examples of terms we rank for include:

“SEO to increase revenue”
“SaaS content strategy”
“B2B SEO agency”
“SaaS technical SEO”
“B2B SEO services”
“B2B content services”
“Enterprise SaaS SEO”
“SaaS website best practices”
“Best B2B SEO companies”

…and many more.

On top of ranking our own site and generating our own organic search sourced revenue, most of our clients are not only B2Bs, but B2B SaaS specifically.

We chose this path for a reason and as multiple time founders ourselves, we enjoy working with likeminded human beings and only believe in working with SaaS brands we’re a great fit for.

If we’re not aligned on goals or strategic philosophy, our clients won’t get the results that we’re known for.

There’s a no one size fits all approach to a successful SaaS SEO strategy, but there are distinct paths to victory. We’ve studied these and they are baked into every partnership.

We have a battle tested SaaS SEO growth system that works.

That’s the main reason why we’re not worried about linking to other SEO agencies in our post. We stand by one of our core business values — “may the best SEO agency win.”

2. Skale

Skale is a B2B SaaS SEO and link-building agency that has built a solid reputation in helping SaaS brands turn their SEO engine into an organic growth machine. a

Some clients on the agency’s roster include brands like G2, Maze, HubSpot, and more. The main services offered are link building, SEO consultancy, and SEO management.

3. accelerate agency

Accelerate is an agency that claims to have been around “since the birth of Google.”

The agency takes a holistic approach to SaaS SEO. They combine human expertise, data, and AI to build campaigns. Some of the services they provide include content marketing, SEO, outreach and link building. accelerate agency boasts an impressive client roster that includes PandaDoc, Brightpearl, RingCentral, and Databricks.

4. Minuttia

Minuttia is a B2B SaaS SEO agency that has branded itself as “a loyal team of experts who actually give a damn.” They care about producing results for their clients.

A couple of factors that help Minuttia achieve results for their clients include refining their processes and experimentation. This has led to the agency landing some high-profile clients include Respona, Viral Loops, and SwagDrop, among others. This is through content marketing, link building, and SEO services.

5. Simple Tiger

Another B2B SaaS SEO agency you should have on your radar is Simple Tiger.

The agency helps SaaS brands drive organic traffic and scale monthly recurring revenue (MRR) with SEO. This is through keyword research, link building, content marketing, and technical SEO. Their client roster includes JotForm, Bitly, Crew, and PayJunction, among many others.

6. Directive

Directive is a SaaS performance marketing agency whose goal is to help you find marketing opportunities others have missed. They believe this will help you hit your SQLs every time.

Directive has worked with SaaS clients like Bill.com, ZoomInfo, Sendoso, and Chili Piper. Many of these brands have benefited from services like web design, SEO, and rev ops, among many others.

7. Embarque

Embarque is a B2B SaaS agency primarily focusing on premium content creation.

With a client base that includes Mail Jet, Email Octopus, and VEED, among others, Embarque has proven they have what it takes to create effective B2B content. Services offered include content planning and execution as well as link building.

8. First Page Sage

First Page Sage is a B2B marketing agency that provides SEO services, thought leadership marketing, and conversion rate optimization (CRO).

The agency designs ROI-focused campaigns designed to drive targeted traffic to your site and offers. Brands that have benefited from First Page Sage’s services include Logitech, Verizon, and Rio Tinto, among many others.

B2B SaaS SEO Agencies: Succeed with Your SEO without Doing Any Heavy Lifting

SaaS SEO is a complex discipline. And because your business’s growth and success depend on it, you must give it the high-priority value it deserves.

That’s why you must work with the best B2B SaaS agency that understands you and fits your exact needs.

If you’re a SaaS brand and want to dominate the SERPs (especially as an early stage company, because SEO for startups is different) but don’t know how to do so, we believe we can help.

So go ahead, take the next step and let’s create a winning strategy.