Benefits of Competitive Gap Analysis For B2B Companies

Why should you bother with a competitive gap analysis as a B2B brand?

1. Reveals Who Your Real Competitors Are

One of the most significant benefits of a competitor analysis is it helps you know who your real competitors are. It’s easy to assume you already know who you’re going against, but when you dig into the data, you may be shocked.

Knowing your real SEO competitors is essential to crafting an SEO campaign. This is because you’re better positioned to know the strategies you need to employ to outperform your competitors.

2. Helps You Reverse Engineer Strategies That Work

Another benefit of competitor analysis is that it reveals what’s under the hood of your competitors’ SEO campaigns. The insights you gain will enable you to reverse engineer the SEO strategies that give your competitors good results. It also shows you strategies that aren’t worth your effort.

3. Helps You Position Yourself Strategically

Understanding the competitive landscape in your industry is invaluable as it can help you position yourself strategically. This has the advantages of:

  • Increasing your visibility
  • Enabling you to steal competitor traffic
  • Establish yourself as an authority in your niche

All three are essential to helping you generate organic leads.

Our Process

Now that you know what SEO competitor analysis is and its importance, let’s briefly look at our process. These are the activities and steps involved in getting you the benefits of SEO competitor analysis.

Competitor Website Structure

One of the first places to prioritize when conducting competitor analysis is your competitors’ websites.  Your first port of call here is to check out their technical SEO. 

Technical SEO mainly involves aspects of website structure as they affect a website’s indexability and crawlability. If search engines can’t index or crawl your website properly, ranking becomes impossible.

As we analyze competitor websites, we dive into other technical elements that have a bearing on SEO. Some examples include:

  • Site navigation
  • Page speed
  • URL structure
  • Schema

Competitor Content

Content plays a HUGE role in SEO.

That’s why you must check out your competitors’ content to see:

  • What types of content are performing well. Reverse engineer these and create them for your website. Make sure not to copy though. Instead, look for angles that haven’t been covered. Put your own flair on a piece of content you love.
  • The types of content that don’t work. These show you what types of content to avoid. If you’ve already published some and they’re not working for you, you may want to consider removing them from your website.

Analyzing competitor content is more effective if you categorize content according to the buyer journey stage it was created for. Doing so helps create a content strategy that smoothly takes your prospects from one stage of the buyer journey to the next. It also helps increase conversions as each piece of content is created to meet the user intent of the funnel stage it was created for.

Competitor Keywords

Competitor keyword gap analysis is the process of identifying valuable keywords your competitors are ranking for, but you are not.

These are keywords that help your competitors drive traffic, generate leads, and boost sales.

The biggest challenge with competitor keyword analysis is that you and your competitors could be ranking for thousands of keywords. This is where SEO tools like Ahrefs come in handy.

For a comprehensive keyword gap analysis, it’s essential to analyze keywords on two levels:

  • Domain-level. This gives you keyword data at a domain level — keywords your website should be ranking for.
  • Page-level. If you and your competitors have similar web pages covering the same topic, you’ll need to conduct a page-level keyword gap analysis. This will help create a strategy to help your pages rank higher.

Competitor Links

Ranking without backlinks is downright impossible.

That’s why you must invest in gaining high-quality and relevant backlinks. There’s an art to this, of course.

Building backlinks isn’t as easy as it used to be.

This is where a competitor link analysis comes into play. It gives you insight into websites that have linked to your competitors. These are much easier to get backlinks from as they have shown an interest in your industry and the topics you talk about.

With the data from a competitor link analysis, you can build an effective link building outreach program and earn some quality backlinks that will:

  • Boost your domain authority
  • Help drive traffic to your site
  • Establish you as an authority in your industry

"We've seen incredible return on our investment with RevenueZen and can account about 30% of our overall top line revenue to their efforts across multi-channels."

Aaron CRO

“Thank you for the very thorough explanation. Its clear that I misunderstood just how important the traffic data is in understanding the significance of the keywords in the report. This has also helped our team here better understand the current state of our content and SEO.”

Peter Parker

Answering your Competitor Gap Analysis FAQS

SEO competitor analysis is an essential ingredient of a successful digital marketing strategy. If you’re still on the fence about getting this package, let’s answer a few questions to help you make the right decision:

Why is a competitor analysis important for SEO?

SEO competitor analysis gives you insight into the digital marketing landscape you’re in. It also helps you uncover your competitors’ SEO and content secrets, allowing you to outrank and outperform them.

How are SEO competitors determined?

Determining your true SEO competitors requires the use of an effective SEO tool and collaboration with you. The process involves inputting your domain in a tool like Ahrefs and pulling a list of brands that rank for the same keywords you’re targeting. We will also work with you to prioritize direct business model competitors if there is keyword targeting overlap as well.

What are some helpful tools for competitor analysis?

Effective SEO and content competitor analysis require a good set of tools. Here are examples of some we use:

  • Ahrefs
  • Screaming frog
  • Content harmony
  • Woorank
  • SEO Minion

Should I regularly spy on my competitors?

It makes sense to heavily audit and analyze your competitor’s strategies at the beginning of your campaign. That being said, a lighter version of the competitor analysis process can be done on a quarterly or biannual basis. Overall, when it comes to the fast-paced B2B SEO world, keeping an eye on your competitors will enable you to create SEO campaigns that match or outperform the others. 

What is your writing turnaround time?

We understand that time is money. That’s why we never take too much time on a project — our maximum turnaround time is 7 days.

Is your content 100% original?

All content produced by our B2B content writers is 100% original. We make sure of that by running all content through plagiarism checkers.

What if the first draft or two doesn’t come out right?

We pride ourselves in creating only the best content. That’s why we allow a maximum of two revisions per piece of content, and each time, we get your direct feedback in the document on how we can improve it. This way, there’s no chance of missing the mark.

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Sr. SEO Strategist

LinkedIn Profile
Location: Portland, OR

I’m a native NYC boy, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day, perform original music under the name Jame Doe in the evenings, and sew elaborate clothing all night.

What’s a perfect day for you?

I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and then I work on my music with my band until my eyes are heavy.

What’s your favorite part of your job?

Definitely coming up with creative ways to help clients tell their stories. I find that my content syncs turn into a pseudo-therapy session, which I really do adore. It’s a pleasure to validate people’s thoughts when it comes to their businesses.

What’s a recipe that no one makes better than you?

I make the most perfect scrambled eggs. You always use a whisk and give a splash of salt, because that breaks the proteins up. Cook low and slow and never stop moving, and add a good spoonful of ricotta cheese about halfway through. Also, eat a full spoonful of ricotta while cooking the eggs because you deserve it.

What’s the most bizarre email address you’ve ever had?

pokemonfood@aol.com and jakeismadcool was AIM name for a little too long

Sr. Brand Strategist

LinkedIn Profile
Location: Portland, OR

Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.

What’s a perfect day for you?

I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh. 

What’s your favorite part of your job?

I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling. 

What’s a recipe that no one makes better than you?

I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed. 

What’s the most bizarre email address you’ve ever had?

Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…

Sr. SEO Strategist

LinkedIn Profile
Location: Pittsburgh, PA

I grew up in Pittsburgh, PA (all over) and ended up graduating from Slippery Rock University with a BS in Marketing. After college my love for marketing led me to awesome work-related opportunities resulting in relocating to both Austin, TX and NYC – both cities I absolutely love. Outside of work, I enjoy working on the duplex I currently live in & rent out, and have taken a very recent heightened interest in epoxy woodworking projects!

What’s a perfect day for you?

A day with limited plans, ability to be spontaneous. Would involve an activity with my dog and nice weather, whether that be a walk, a hike in the woods, biking or kayaking (yes, we’ve done them all).

What’s your favorite part of your job?

Getting to meet new people, build relationships and learn more about different business models and growth.

What’s a recipe that no one makes better than you?

Burnt, inedible, unable to consume lol.

What’s the most bizarre email address you’ve ever had?

I’ve actually only ever had 1 personal email address that only has my name, nothing crazy.

What’s the quirkiest thing about you?

Secretly (or maybe not so secretly) a huge nerd. Things I genuinely love talking about and building relationships over:

  • Ethical business growth
  • Marketing (demand gen & lead gen)
  • Software / SaaS
  • SEO

(at least my friends find it quirky lol).

Anything else you want the world to know?

May come as a surprise, but I’m not THAT much of a nerd lol – I actually have dedicated the majority of my life until recently playing soccer and lacrosse. Huge Pittsburgh sports fan! I have a gigantic close family who are very important to me: 2 older sisters, 1 older brother, and 2 younger sisters + 18 first cousins who are more like my siblings 🙂

Content Manager

LinkedIn Profile
Location: Los Angeles, CA

I spent the majority of my life living in Dallas, TX and finally made the decision to move to Los Angeles late last year. It helps that my family lives out here and getting to spend more time with them is awesome. My favorite part about the move is getting to help my little sister with her acting auditions. I’m the official reader for most of her tapes (quiet voice speaking the lines of the other character in the scene). From a young age, I was an avid reader and would spend most summers cooped up in my room absorbing as many stories as possible. My love for reading made me think I would make a good teacher (idk why this was my logic).

I ended up going to UNT to get my teaching certificate for one whole week. No, I didn’t get it after a week. I changed my mind and moved back to Dallas to study psychology at UTD. I was also a waitress during this time and worked open – close on Friday – Sunday. It was a hectic period, and I have some pretty interesting stories. I’ve worked in sales, admin, and marketing, and although I don’t have as much free time as I did during those summers from my youth, I still absolutely love to read (although now mostly in the form of articles and captions).

What’s a perfect day for you?

Call me boring but nothing is better than being in your pajamas on a cold day drinking coffee and watching Hallmark Christmas movies. I might sound like an old soul, but I promise I’m not!

What’s your favorite part of your job?

Helping companies and getting to play a small part in helping them reach their business goals. As an added bonus, I get to work with a passionate group of people that genuinely love what they do. 

What’s a recipe that no one makes better than you?

Christmas cookies! There is some serious backbreaking work to this process. Every year I begrudgingly make my way to the kitchen for an all day affair of chaos consisting of milk, egg, flour, an assortment of spices I use once a year, and my 2 sisters. It’s a family bonding thing, but it’s also messy and painful. The cookies look and taste amazing when they are ready. So..sort of worth it. 

What’s the most bizarre email address you’ve ever had?

Maybe don’t share this, but I think it was something like sexilylcutie@aol.com  annnnnddd……..I think I was like 11/12 years old.

Sr. SEO Strategist

LinkedIn Profile
Location: Fayetteville, AR

I studied journalism and sociology in school. I was a DJ at my college radio station and then later at a local AM station. Ask me to read the news.

I live in Northwest Arkansas, but have lived in Connecticut, Idaho, New Jersey, Texas, Wisconsin and California. I love to travel, so I’m always looking for my next global adventure.

In my spare time (in addition to travel), I like to take food photos, cook, garden, and work on my food blog. This is where I test out my SEO skills on a live project and get to see the magic percolate. I nerd out on keyword research, improving my DR and planning strategies.

What’s a perfect day for you?

I’m traveling somewhere new, so I set out to explore a new city. I tend to stay away from touristy sites and instead dive into public markets, take a cooking class to learn the food and culture, stroll aimlessly admiring street art, or take in an outdoor rooftop movie overlooking the Acropolis.

What’s your favorite part of your job?

Learning. I know that’s a bit cliche, but I love to stretch my skill set. I also love interacting with my clients and connecting with them on a personal level. Relationship building is a huge factor in this role.

What’s a recipe that no one makes better than you?

Loaded baked potato soup. I’m a soup connoisseur, especially during the winter. Also, I make a mean 3-cheese and tomato grilled cheese.

What’s the most bizarre email address you’ve ever had?

My lips are sealed. But, I used to sell dial-up internet service.

What’s the quirkiest thing about you?

I like to dive headfirst into anything travel related. I’m the go-to person in my group of friends for travel-related questions, research, or finding the best price or things to do. Want to stay in an Airbnb castle in Tuscany? I’ve got you. A week in an Athens flat? Let’s go. Or, if you want to hear about the Manhattan penthouse bathroom I got trapped in…

Anything else you want the world to know?

I have a secret desire to start a podcast, possibly triggered by my 90s obsession with Pump Up the Volume. You should meet my new mic. The sound is sick!

Rocky Pedden

President & Managing Partner

LinkedIn Profile
Location: Portland, OR

While I was born in CO, I have lived in Oregon since I was 3. Growing up on 5 acres I was fortunate to call a forest my playground and learned to work with my hands. Though I don’t think I studied anything of note in school, I was lucky to have the opportunity to play basketball at the collegiate level for a few years. My wife, son, two dogs, and I live just outside of Portland in a wonderful home surrounded by awesome neighbors. I am constantly working on new projects around the house from building out our mudroom to garden boxes, and most recently a pergola. 

What’s a perfect day for you?

It can really depend, but a great weekend day starts with waking up in Black Butte, Oregon to poached eggs and sweet potato hashbrowns. Hanging out with friends and family in the morning over Portland Roasters coffee and then going out for a hike/round of golf/clay shooting in the afternoon. A short nap after lunch provides the energy to go to the pool for a couple of hours before finishing up with a Rib-Eye steak dinner and smoky single malt scotch around a fire scratching my dogs’ ears and listening to kid’s running around and laughing. 

What’s your favorite part of your job?

Getting to be a part of helping people achieve their desired professional growth. I also love building efficiency. 

What’s a recipe that no one makes better than you?

Bacon-wrapped, gorgonzola-stuffed dates.

What’s the most bizarre email address you’ve ever had?

tootallrock@ – I believe it was my first ever email address. 

Three most used emojis?

👍😄💁‍♀️

Sr. Dir. of Strategy

LinkedIn Profile
Location: Memphis, TN

I could talk about my career, but that’s what LinkedIn’s for, so let’s talk about the fun stuff. I love what I’ve done in my life and can’t wait until tomorrow so I can do more. I love doing things that make me nervous as much as I love being calm in the midst of the crazy. I jump out of airplanes for the rush and sit on the beach at daybreak to take in the peace only the sea can bring. Depending on the day, you might hear anything from Chopin to Five Finger Death Punch blaring from my truck. I’ve served my country and currently serve my fellow veterans as a Service Officer for the American Legion. Sleep? I’ll do that later.

What’s a perfect day for you?

A giant glass of water to start the day, a warm breeze carrying the smell of summer, and time spent with the people I care about. Maybe some good food at some point and an evening by the fire in the firepit out back. 

What’s your favorite part of your job?

Every day brings a new challenge to overcome. Every day carries an opportunity to be the best person I can and improve the lives of my team. Oh, and SEO. 

What’s a recipe that no one makes better than you?

No one, and I mean no one, can put in a DoorDash order like me. 

What’s the most bizarre email address you’ve ever had?

nowayamI@tellingyou.com

Head of Content & Founding Partner

LinkedIn Profile
Location: Portland, OR

16 years of ballet. 2 troublemaking dogs. Lots of opinions. Raised a nomad and grateful for an unstable childhood, I made my way west in 2008. My first year of college an english professor told me I was a terrible writer, so I got a book deal and dropped out. These days I’m still writing, but I realized pretty early that royalty checks aren’t consistent, so I got my first agency gig editing and climbed my way through the marketing ranks from there, one algorithm at a time.

What’s a perfect day for you?

Autumn Sunday morning, late breakfast, followed by coffee and an edible, then thrifting in a comfy sweater. Or, alternatively, Day Two of a good PNW music festival.

What’s your favorite part of your job?

Building a legacy and getting to meet amazing people along the way.

What’s a recipe that no one makes better than you?

My brussel sprout game is untouchable.

Three most used emojis?

🐶🥑🍄

What’s the most bizarre email address you’ve ever had?

Nope, you’re not getting that.

Partner & Chief Growth Officer

LinkedIn Profile
Location: Brooklyn, NY

What’s a perfect day for you?

The perfect day starts by waking up on a warm summer day by the side of a river that I’ve hiked out to. I open the tent, splash some water on my face, and get the coffee ready by a small morning fire. Then I jump into my hammock and read until my wife wakes up and demands to be fed.  So I grab a rock and make the fire a little bigger, and prepare some camping approved breakfast combination. I’ll take some long and purposeless hike throughout the day, either with my wife, friends, or by myself. Get back, take a nap, wait until night time to have a beer and smores. Perfect. 

What’s your favorite part of your job?

I love solving big and important problems that help others get unstuck and move closer to their potential. 

What’s a recipe that no one makes better than you?

Carne asada tacos. The secret is in my marinade. I’ll never tell. 

What’s the most bizarre email address you’ve ever had?

My first AOL email….”kenret13@aol.com”. To this day I have no idea where that came from or what it means. LOL

 

Founder & Chief Evangelist

LinkedIn Profile
Location: Portland, OR

I was born in California, raised outside of San Francisco. (You can take the kid out of SF but you can’t take the… yeah.) Oddly but also completely logically, I studied Moral Philosophy in college. I think learning how to think and talk  and structure arguments is one of my best assets in business. But I also love music quite a bit, and while my music theory isn’t great, I’ve been playing instruments of various kinds for 20+ years now. Talk classical flute or fingerstyle guitar to me.

What’s a perfect day for you?

Morning cappuccino at the cafe, listening to jazz rap (look it up on Spotify), while reading The Economist. Few strategy calls with awesome SaaS founders. Winding 30-mile bike ride (taking the scenic route) to the gym for a lift with a friend. Thai BBQ dinner with mezcal cocktail. In bed before 10:30.

What’s your favorite part of your job?

Learning about new business models and coming up with a strategy, then seeing it evolve over time. I’ve spent a lot of time “turning the dials” on B2B growth campaigns, but the development of a strategy and aligning everyone to that vision, is my favorite part.

What’s a recipe that no one makes better than you?

Pancakes. I am really good at warm, buttery, fluffy pancakes. And crepes.

What’s the most bizarre email address you’ve ever had?

My address as a pre-teen was coolsk8r32@aol.com. Judge me all you like, I was 11 and could not get enough of skateboarding. And being cool.