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SEO Competitor Gap Analysis Services

Understanding the competitive landscape is essential as it helps inform your SEO strategy. Particularly in an ever-evolving space like SEO, you need to know what works and what doesn’t as quickly as possible.

A laser focused competitor gap analysis takes the guesswork out of your campaign planning and ensures you’re using perfectly differentiated strategies. Both result in the efficient use of resources and more impactful campaigns.

Benefits of Competitive Gap Analysis For B2B Companies

Why should you bother with a competitive gap analysis as a B2B brand?

1. Reveals Who Your Real Competitors Are

One of the most significant benefits of a competitor analysis is it helps you know who your real competitors are. It’s easy to assume you already know who you’re going against, but when you dig into the data, you may be shocked.

Knowing your real SEO competitors is essential to crafting an SEO campaign. This is because you’re better positioned to know the strategies you need to employ to outperform your competitors.

2. Helps You Reverse Engineer Strategies That Work

Another benefit of competitor analysis is that it reveals what’s under the hood of your competitors’ SEO campaigns. The insights you gain will enable you to reverse engineer the SEO strategies that give your competitors good results. It also shows you strategies that aren’t worth your effort.

3. Helps You Position Yourself Strategically

Understanding the competitive landscape in your industry is invaluable as it can help you position yourself strategically.

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When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

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Competitor Website Structure

One of the first checks to prioritize when conducting competitor analysis is their website structure.

This plays a huge role in both SEO performance, user engagement, and conversion rate.

The main components we analyze are:

Primary navigation
URL structure
Anchor text / internal linking
Footer

Competitor Content

A well thought out content strategy should be well researched, unique to your brand, and aligned with your target customer buying journey.

There are two main reasons why we analyze competitor content at the start of a campaign. To see:

1. What types of content are performing well in order to learn from what worked and make it your own.

2. Gaps in their strategy. Sometimes it makes sense to find your blue ocean and pursue completely untapped opportunities.

Competitor Keywords

Keyword research is the foundation of a profitable SEO campaign. That’s why it’s crucial to start your research process off with the most data possible.

Adding in competitor keyword rankings into your pool of seed keyword topics can dramatically speed up your process of figuring out which keywords you uniquely have the right to own.

Without this, you could spend hours and hours of time trying to think of potential keywords to target before you arrive at the most lucrative ones. You also get a quick sense of which keywords are in striking distance, and which are going to be an uphill battle.

Competitor Backlinks

Ranking without backlinks is downright impossible.

Yet building high quality backlinks isn’t as easy as it used to be.

This is where a competitor link analysis comes into play. It gives you insight into websites that have linked to your competitors. These are much easier to get backlinks from as they have shown an interest in your industry and the topics you talk about.

With the data from a competitor link analysis, you can build a more effective link building strategy.

Successful Partnerships

“Our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep — their work just does wonders to our business.”

“Since implementing their SEO help, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank in the top 5 for several keywords that orient well toward buyer intent for our category.”

“In the first two quarters of 2022, we have seen an 88% year-over-year increase in organic traffic...We have also started seeing upward movement in search ranking positions for several keywords important to our market.The RevenueZen team is easy to work with and does a good job of communicating results through our monthly SEO report. I also appreciate their expertise"

“Since starting with RevenueZen and their efforts on the SEO side, we have seen an increase in our ranking on Google Search as well as an increase in our overall organic traffic. This growth has helped us get closer to our desired growth...I really appreciate their willingness to work with us so we fully understand all the levers we can utilize as well as the complications that come with SEO.”

Take Control Of Your SEO-Sourced Pipeline

RZ Methodology

1. Analyze

2. Grow

3. Expand

4. Validate

5. Refine

1. Analyze

2. Grow

3. Expand

4. Validate

5. Refine

FAQs

Why is a competitor analysis important for SEO?

SEO competitor analysis gives you insight into the digital marketing landscape you’re in. It also helps you uncover your competitors’ SEO and content secrets, allowing you to outrank and outperform them.

How are SEO competitors determined?

Determining your true SEO competitors requires the use of an effective SEO tool and collaboration with you. The process involves inputting your domain in a tool like Ahrefs and pulling a list of brands that rank for the same keywords you’re targeting. We will also work with you to prioritize direct business model competitors if there is keyword targeting overlap as well.

What are some helpful tools for competitor analysis?

Effective SEO and content competitor analysis require a good set of tools. Here are examples of some we use:

Ahrefs
Screaming frog
Content harmony
Woorank
SEO Minion

Should I regularly spy on my competitors?

It makes sense to heavily audit and analyze your competitor’s strategies at the beginning of your campaign. That being said, a lighter version of the competitor analysis process can be done on a quarterly or biannual basis. Overall, when it comes to the fast-paced B2B SEO world, keeping an eye on your competitors will enable you to create SEO campaigns that match or outperform the others.

LinkedIn Profile
Location: Portland, OR

Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.

What’s a perfect day for you?

I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh.

What’s your favorite part of your job?

I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling.

What’s a recipe that no one makes better than you?

I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed.

What’s the most bizarre email address you’ve ever had?

Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…

LinkedIn Profile
Location: Los Angeles, CA

I spent the majority of my life living in Dallas, TX and finally made the decision to move to Los Angeles late last year. It helps that my family lives out here and getting to spend more time with them is awesome. My favorite part about the move is getting to help my little sister with her acting auditions. I’m the official reader for most of her tapes (quiet voice speaking the lines of the other character in the scene). From a young age, I was an avid reader and would spend most summers cooped up in my room absorbing as many stories as possible. My love for reading made me think I would make a good teacher (idk why this was my logic).

I ended up going to UNT to get my teaching certificate for one whole week. No, I didn’t get it after a week. I changed my mind and moved back to Dallas to study psychology at UTD. I was also a waitress during this time and worked open – close on Friday – Sunday. It was a hectic period, and I have some pretty interesting stories. I’ve worked in sales, admin, and marketing, and although I don’t have as much free time as I did during those summers from my youth, I still absolutely love to read (although now mostly in the form of articles and captions).

What’s a perfect day for you?

Call me boring but nothing is better than being in your pajamas on a cold day drinking coffee and watching Hallmark Christmas movies. I might sound like an old soul, but I promise I’m not!

What’s your favorite part of your job?

Helping companies and getting to play a small part in helping them reach their business goals. As an added bonus, I get to work with a passionate group of people that genuinely love what they do.

What’s a recipe that no one makes better than you?

Christmas cookies! There is some serious backbreaking work to this process. Every year I begrudgingly make my way to the kitchen for an all day affair of chaos consisting of milk, egg, flour, an assortment of spices I use once a year, and my 2 sisters. It’s a family bonding thing, but it’s also messy and painful. The cookies look and taste amazing when they are ready. So..sort of worth it.

What’s the most bizarre email address you’ve ever had?

Maybe don’t share this, but I think it was something like sexilylcutie@aol.com annnnnddd……..I think I was like 11/12 years old.

LinkedIn Profile
Location: Fayetteville, AR

I studied journalism and sociology in school. I was a DJ at my college radio station and then later at a local AM station. Ask me to read the news.

I live in Northwest Arkansas, but have lived in Connecticut, Idaho, New Jersey, Texas, Wisconsin and California. I love to travel, so I’m always looking for my next global adventure.

In my spare time (in addition to travel), I like to take food photos, cook, garden, and work on my food blog. This is where I test out my SEO skills on a live project and get to see the magic percolate. I nerd out on keyword research, improving my DR and planning strategies.

What’s a perfect day for you?

I’m traveling somewhere new, so I set out to explore a new city. I tend to stay away from touristy sites and instead dive into public markets, take a cooking class to learn the food and culture, stroll aimlessly admiring street art, or take in an outdoor rooftop movie overlooking the Acropolis.

What’s your favorite part of your job?

Learning. I know that’s a bit cliche, but I love to stretch my skill set. I also love interacting with my clients and connecting with them on a personal level. Relationship building is a huge factor in this role.

What’s a recipe that no one makes better than you?

Loaded baked potato soup. I’m a soup connoisseur, especially during the winter. Also, I make a mean 3-cheese and tomato grilled cheese.

What’s the most bizarre email address you’ve ever had?

My lips are sealed. But, I used to sell dial-up internet service.

What’s the quirkiest thing about you?

I like to dive headfirst into anything travel related. I’m the go-to person in my group of friends for travel-related questions, research, or finding the best price or things to do. Want to stay in an Airbnb castle in Tuscany? I’ve got you. A week in an Athens flat? Let’s go. Or, if you want to hear about the Manhattan penthouse bathroom I got trapped in…

Anything else you want the world to know?

I have a secret desire to start a podcast, possibly triggered by my 90s obsession with Pump Up the Volume. You should meet my new mic. The sound is sick!

New – Competitor Analysis

SEO Competitor Gap Analysis Services

Benefits of Competitive Gap Analysis For B2B Companies

Here Are The Core Areas