Benefits of Competitive Gap Analysis For B2B Companies

Why should you bother with a competitive gap analysis as a B2B brand?

1. Reveals Who Your Real Competitors Are

One of the most significant benefits of a competitor analysis is it helps you know who your real competitors are. It’s easy to assume you already know who you’re going against, but when you dig into the data, you may be shocked.

Knowing your real SEO competitors is essential to crafting an SEO campaign. This is because you’re better positioned to know the strategies you need to employ to outperform your competitors.

2. Helps You Reverse Engineer Strategies That Work

Another benefit of competitor analysis is that it reveals what’s under the hood of your competitors’ SEO campaigns. The insights you gain will enable you to reverse engineer the SEO strategies that give your competitors good results. It also shows you strategies that aren’t worth your effort.

3. Helps You Position Yourself Strategically

Understanding the competitive landscape in your industry is invaluable as it can help you position yourself strategically. This has the advantages of:

  • Increasing your visibility
  • Enabling you to steal competitor traffic
  • Establish yourself as an authority in your niche

All three are essential to helping you generate organic leads.

Our Process

Now that you know what SEO competitor analysis is and its importance, let’s briefly look at our process. These are the activities and steps involved in getting you the benefits of SEO competitor analysis.

Competitor Website Structure

One of the first places to prioritize when conducting competitor analysis is your competitors’ websites.  Your first port of call here is to check out their technical SEO. 

Technical SEO mainly involves aspects of website structure as they affect a website’s indexability and crawlability. If search engines can’t index or crawl your website properly, ranking becomes impossible.

As we analyze competitor websites, we dive into other technical elements that have a bearing on SEO. Some examples include:

  • Site navigation
  • Page speed
  • URL structure
  • Schema

Competitor Content

Content plays a HUGE role in SEO.

That’s why you must check out your competitors’ content to see:

  • What types of content are performing well. Reverse engineer these and create them for your website. Make sure not to copy though. Instead, look for angles that haven’t been covered. Put your own flair on a piece of content you love.
  • The types of content that don’t work. These show you what types of content to avoid. If you’ve already published some and they’re not working for you, you may want to consider removing them from your website.

Analyzing competitor content is more effective if you categorize content according to the buyer journey stage it was created for. Doing so helps create a content strategy that smoothly takes your prospects from one stage of the buyer journey to the next. It also helps increase conversions as each piece of content is created to meet the user intent of the funnel stage it was created for.

Competitor Keywords

Competitor keyword gap analysis is the process of identifying valuable keywords your competitors are ranking for, but you are not.

These are keywords that help your competitors drive traffic, generate leads, and boost sales.

The biggest challenge with competitor keyword analysis is that you and your competitors could be ranking for thousands of keywords. This is where SEO tools like Ahrefs come in handy.

For a comprehensive keyword gap analysis, it’s essential to analyze keywords on two levels:

  • Domain-level. This gives you keyword data at a domain level — keywords your website should be ranking for.
  • Page-level. If you and your competitors have similar web pages covering the same topic, you’ll need to conduct a page-level keyword gap analysis. This will help create a strategy to help your pages rank higher.

Competitor Links

Ranking without backlinks is downright impossible.

That’s why you must invest in gaining high-quality and relevant backlinks. There’s an art to this, of course.

Building backlinks isn’t as easy as it used to be.

This is where a competitor link analysis comes into play. It gives you insight into websites that have linked to your competitors. These are much easier to get backlinks from as they have shown an interest in your industry and the topics you talk about.

With the data from a competitor link analysis, you can build an effective link building outreach program and earn some quality backlinks that will:

  • Boost your domain authority
  • Help drive traffic to your site
  • Establish you as an authority in your industry

"We've seen incredible return on our investment with RevenueZen and can account about 30% of our overall top line revenue to their efforts across multi-channels."

Aaron CRO

“Thank you for the very thorough explanation. Its clear that I misunderstood just how important the traffic data is in understanding the significance of the keywords in the report. This has also helped our team here better understand the current state of our content and SEO.”

Peter Parker

Answering your Competitor Gap Analysis FAQS

SEO competitor analysis is an essential ingredient of a successful digital marketing strategy. If you’re still on the fence about getting this package, let’s answer a few questions to help you make the right decision:

Why is a competitor analysis important for SEO?

SEO competitor analysis gives you insight into the digital marketing landscape you’re in. It also helps you uncover your competitors’ SEO and content secrets, allowing you to outrank and outperform them.

How are SEO competitors determined?

Determining your true SEO competitors requires the use of an effective SEO tool and collaboration with you. The process involves inputting your domain in a tool like Ahrefs and pulling a list of brands that rank for the same keywords you’re targeting. We will also work with you to prioritize direct business model competitors if there is keyword targeting overlap as well.

What are some helpful tools for competitor analysis?

Effective SEO and content competitor analysis require a good set of tools. Here are examples of some we use:

  • Ahrefs
  • Screaming frog
  • Content harmony
  • Woorank
  • SEO Minion

Should I regularly spy on my competitors?

It makes sense to heavily audit and analyze your competitor’s strategies at the beginning of your campaign. That being said, a lighter version of the competitor analysis process can be done on a quarterly or biannual basis. Overall, when it comes to the fast-paced B2B SEO world, keeping an eye on your competitors will enable you to create SEO campaigns that match or outperform the others. 

What is your writing turnaround time?

We understand that time is money. That’s why we never take too much time on a project — our maximum turnaround time is 7 days.

Is your content 100% original?

All content produced by our B2B content writers is 100% original. We make sure of that by running all content through plagiarism checkers.

What if the first draft or two doesn’t come out right?

We pride ourselves in creating only the best content. That’s why we allow a maximum of two revisions per piece of content, and each time, we get your direct feedback in the document on how we can improve it. This way, there’s no chance of missing the mark.

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