Why High-Quality Content Matters for Your B2B Business

Content is the staple of all communication. Without excellent content, you can’t execute your marketing and sales campaigns, or generate a steady flow of revenue. That’s why RevenueZen has mastered the art of creating B2B content that moves the marketing needle, drives sales, and boosts your bottom line.

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Types of B2B Content Writing We Offer

An effective content strategy includes different content types for each stage of the marketing and sales funnel. Here are some of the content types we specialize in:

Blog Posts

Blogging is an integral part of your inbound marketing engine. Our blog writing services are sure to help establish you as an authority in your niche, thereby boosting your profile and credibility—the perfect recipe for an inbound lead gen engine. Also, our content is a joy to read.

In Depth-Guides

Establish yourself as an expert in your field by creating in-depth guides that help your customers solve problems. This will help you earn trust, boost brand awareness, and drive leads down your funnel.

Organic Landing Pages

Landing pages are the lever that helps transition browsers into leads. Our expert writers craft landing page copy that effectively does the heavy lifting of convincing readers that your brand is their best option. We can also help with other revenue generating pages like solutions pages, service pages, product pages, and more.

“Thank you for the very thorough explanation. Its clear that I misunderstood just how important the traffic data is in understanding the significance of the keywords in the report. This has also helped our team here better understand the current state of our content and SEO.”

Peter Parker

"This is FANTASTIC! I love the voice of the article - authoritative yet approachable. The tips are spot on."

Katie

Case Studies

B2B buyers need proof you can deliver on your promises. So we’ll help you turn your customers’ success stories into compelling case studies you can use to prove your prowess.

eBooks

Build your authority with eBooks that educate your audience on your area(s) of expertise. Because of the value they offer, eBooks are an excellent lead magnet that attracts the right personas you need. Additional design options are always available.

White Papers

White Papers are a content asset designed to educate leads in the “consideration” stage of the funnel. Because they can be highly technical, they require a writer who has in-depth knowledge of your industry and can turn “dull” topics into engaging reads.

Our Process

Interested in our B2B content writing services?

Our process is transparent and designed to make your life easier. Here’s how it goes: 

1. We Learn All About You

Our onboarding process is like a perfect first date — we strive to know everything that makes you and your business tick. So, before our initial meeting, we’ll download everything about you. No, this is not creepy! Instead, it’s a critical step that informs our strategy. We’ll take a deep dive into everything from target buyer personas, primary conversions, point of contact, top competitors, content review preferences, and more.

Once you’ve completed the intake form and we’ve received the correct credentials, we’ll schedule an official kickoff meeting. The purpose of the meeting is mainly to:

  • Review your intake responses.
  • Dive deeper into the nuances of your business model.
  • Align on the key opportunities we’ll want to take advantage of.
  • Introduce you to your main contacts. We’re a fun group, what can we say!?

Once we know you, your brand, market, competitors, and target audience, we move on to the second stage of our process.

2. Research and Analysis

Once onboarding is done, we’ll move on to the research and analysis stage. Here, we put together the agreed-upon research and analysis-focused deliverables that will ultimately determine the implementation recommendations we make.

This stage could include any combination of (among others):

  • Keyword research
  • Competitor analysis
  • Target persona analysis
  • Technical SEO audit
  • Website structure mapping

We also ensure the strategy we create aligns with your customer buyer journey. However, before we execute on any of these, we’ll make sure to present these to your team. Then, together with insights from you, we’ll determine the most effective path forward based on our findings.

3. Brief Creation 

With the research phase done, it’s time for our content strategists to put their creativity and expertise to use by creating an optimized content brief. This document outlines the objectives, scope, and requirements of a piece of content. It helps guide writers and ensures the outcome is the exact kind of content that aligns with and ensures the success of your content marketing campaign.

Our content brief creation process is informed by research. It includes topic ideation, outlining the content, and adding any information to help the writer produce the best possible content for your brand. Once the briefs are ready, we’ll send them over to you for approval.

4. Production

Once you sign off on the content briefs, our expert B2B content writers get to work. During the content production process, our writers use:

  • The research we’ve conducted
  • The content brief
  • Their research and industry knowledge

Our content creators are skilled at creating engaging content that converts. They do this by focusing on creating content that meets your target audience’s search intent.   

5. Optimization

 Once our B2B content writer is done with your content, we take the blog post through an optimization process. This includes:

  • SEO optimization. This process involves our SEO content strategists going through the post to ensure it follows SEO best practices. Each post must meet user intent and must be written and formatted in a way that boosts its chances of ranking on search engines.
  • Editorial optimization. Our hawk-eyed editors go through each piece to ensure it flows well and that it’s grammatically correct.

6. Stage & Publish 

With the content creation process complete, we’re almost ready to hit the “publish” button. Before we do that, however, we always like to stage the content first. This simply means creating a copy of the page the content will live on. Staging helps us ensure everything is perfect before hitting the publish button. Once we’re sure everything is as it should be, that’s when we hit publish.

And yes, we do all this for you in your CMS of choice — you don’t have to lift a finger. Not only is this more convenient, but it ensures the entire process from content writing to publishing is accountable to one party — us.

7. Evaluate & Improve

While most B2B content writing services hand over the baton to you after hitting the publish button, we don’t. We understand that your revenue is tied to your content marketing efforts. Because of that, we want to ensure that the content we create succeeds at doing the job it was created for.

That’s why we hang around after publishing. Using data from our analytics tools, we evaluate the performance of each piece of content. Any piece of content that fails to deliver is reoptimized based on data and keyword movement.

Answering your B2B Content FAQS

Do you research the topics before writing starts?

We are firm believers in data-driven content. That’s why our content strategists ensure every topic is well researched and relevant to your audience.

How much input do you need from me throughout the process?

Particularly during the research and onboarding stages, we’ll work as close as possible with you. This enables us to know you better, understand your brand voice, and ensure we create content that helps you achieve your goals. Otherwise, once we have all the information and data we need, we’ll require minimum input and effort from you.

Is your content SEO optimized?

Because most product searches start with an online search, we believe it’s critical to your success to rank high on search engine results pages. So yes, we ensure all our content is SEO optimized. We do it so well we boast an average 1,316% page 1 keyword growth.

Do you have any samples to look at?

We certainly have samples of past and current client work you can look at. We also have case studies to show the results some of our clients got from our services.

What is your writing turnaround time?

We understand that time is money. That’s why we never take too much time on a project — our maximum turnaround time is 7 days.

Is your content 100% original?

All content produced by our B2B content writers is 100% original. We make sure of that by running all content through plagiarism checkers.

What if the first draft or two doesn’t come out right?

We pride ourselves in creating only the best content. That’s why we allow a maximum of two revisions per piece of content, and each time, we get your direct feedback in the document on how we can improve it. This way, there’s no chance of missing the mark.

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