Your website should be your best salesperson. If it’s not generating any inbound demand or any leads each month then there’s a serious problem. Learn what key opportunities your business is missing out on with a customized inbound marketing strategy roadmap.
Gone are the days of disruptive marketing. Your customers, both existing and prospective, demand relevant content that addresses their needs.
Utilizing extensive research and proven, data-driven techniques, we develop and implement a comprehensive plan of attack centered around a mix of content that’s devoted toward brand authority, buyer intent, and search engine friendliness.
From concept to completion, we handle everything with a thoughtful, tailor-made approach, including:
and everything in between.
Our inbound marketing services will help you attract qualified prospects and build long-term brand credibility, establishing your company as the company to do business with.
Stop fishing for leads. Make the leads come to you.
“You’ve invested so much in helping me think through my strategy, that I decided my best move was to throw a giant bag of money at you and say, “Make it great, I trust you”
Most companies already have some inbound initiatives in play, but few understand how to optimize their approach. Do any of these remind you of your situation?
Before we reinvent the wheel, we’ll take a deep dive into your website analytics and buyer persona, diagnose the areas of greatest need, and prescribe solutions needed to run a successful inbound campaign. We’ll also thoroughly crawl your site to identify and address any issues, such as missing descriptions and tags, that might be hurting your overall performance.
As we refine your content strategy and onboard writers knowledgeable in your vertical, we will analyze and develop documentation that addresses why these pages perform well, where the traffic is coming from, and how we can optimize future content with this existing reach in mind. We’ll also develop a comprehensive set of editorial guidelines that can be circulated internally as a one-stop tool for addressing all aspects of your customer-facing process.
You’re already ahead of the game! We’ll look at ways to maximize your reach, starting with the social media channels your ideal buyer is most likely to use. In addition to maximizing organic reach, we’ll also research advertising opportunities and build a paid reach proposal based on your most-valuable keywords. Should you decide to go for paid clicks, we can either help you implement it or have one of our experts take it off your plate entirely.
RevenueZen delivers results specifically because we only engage with clients who are a good fit for us. Here are a few examples of companies who are most likely not a good fit for our inbound marketing services.
Blog posts, white papers, free tools, guides, downloads, videos, infographics, and even solutions pages for your products can be considered examples of inbound marketing.
You “do” inbound marketing by figuring out who your target audience is, learning about their needs, creating content assets for them to consume at every stage of their buying decision making journey, and giving them an enticing and mutually beneficial way to get in touch with you when they are ready.
The success of any inbound marketing campaign depends on the goals that you have set for it. It’s important to define KPI objectives prior to the campaign starting. That being said, it can be measured by new website users, demos booked, contact form submissions, sales rep phone calls, MQLs generated, and more. The limits are typically in your definition of success being realistic and having the correct tracking in place from the beginning.
Attract, Engage, Close, and Delight.
November 16, 2021
September 27, 2021
November 16, 2021
September 27, 2021
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