Most companies already have some inbound initiatives in play, but few understand how to optimize their approach. Do any of these remind you of your situation?
If you have a blog that updates once a month, but you’re not seeing the engagement you want…
Before we reinvent the wheel, we’ll take a deep dive into your website analytics and buyer persona, diagnose the areas of greatest need, and prescribe solutions needed to run a successful inbound campaign. We’ll also thoroughly crawl your site to identify and address any issues, such as missing descriptions and tags, that might be hurting your overall performance.
If your website the “go-to” authority but you have a few unique resources (ebooks, white papers, blog posts, etc.) that see steady amounts of traffic…
As we refine your content strategy and onboard writers knowledgeable in your vertical, we will analyze and develop documentation that addresses why these pages perform well, where the traffic is coming from, and how we can optimize future content with this existing reach in mind. We’ll also develop a comprehensive set of editorial guidelines that can be circulated internally as a one-stop tool for addressing all aspects of your customer-facing process.
If you already have an effective content offering with great messaging and decent conversion rates, but traffic is low…
You’re already ahead of the game! We’ll look at ways to maximize your reach, starting with the social media channels your ideal buyer is most likely to use. In addition to maximizing organic reach, we’ll also research advertising opportunities and build a paid reach proposal based on your most-valuable keywords. Should you decide to go for paid clicks, we can either help you implement it or have one of our experts take it off your plate entirely.