You’ll be partnered with a senior, cross-functional team designed to execute at a high level from day one. Each person you’ll work with brings deep experience and a clear area of ownership.

VP of Strategy
Provides strategic oversight throughout the engagement. Their focus is ensuring that the campaign is aligned to your company’s broader growth goals and adjusting the approach as business needs evolve.

Senior SEO Strategist
Your primary point of contact. They are responsible for managing the roadmap, guiding all SEO initiatives, and collaborating with your internal stakeholders to ensure we’re moving toward meaningful outcomes.

Content Manager
Owns the production process from ideation through final delivery. Their role is to ensure the content is consistent with your brand voice, speaks to your target audience, and supports your SEO strategy.

Editor
Provides detailed quality control across all content assets. They ensure each deliverable meets our internal editorial standards, reads well, and communicates clearly to your audience.

Analytics Strategist
Responsible for tracking the right KPIs, building reporting dashboards, and surfacing insights. Their job is to make sure we’re always connecting our work to measurable business results.

This is a small and intentional team. Every person involved will be focused on delivering value and helping your business grow.

No, we don’t require a long-term commitment.

We offer flexible month-to-month pricing, but we also provide 6- and 12-month contract options for clients who want to lock in discounted rates. These longer-term options align with when most clients begin to see meaningful growth in their organic performance. Around the 6-month mark, results typically start to gain traction. After 12 months, we often see those results begin to compound significantly.

Whether you choose to start month-to-month or commit to a longer term, our goal is to deliver value that earns your trust, not tie you down.

Yes. The packages we’ve outlined are simply starting points based on our most common client engagements.

They’re meant to give you a clear picture of how we typically work and what’s included at different investment levels.

That said, your scope of work is fully flexible. Even if you begin with one of the standard packages, you can adjust your scope at any time to reflect changing needs or increased production goals. Just send us an email and we’ll update things accordingly.

Our goal is to stay aligned with your business, not lock you into a rigid structure.

Onboarding typically takes 30 to 45 days.

During this phase, we complete all foundational research and planning, including analytics audits, keyword research, content and competitor analysis, technical SEO audits, and the development of your editorial calendar and solutions pages. We also align on tone, messaging, and strategy through dedicated syncs and documentation.

By the end of onboarding, you’ll have a clear roadmap, a shared understanding of priorities, and a content plan designed to support both short-term wins and long-term growth.

Onboarding typically requires 6 to 8 hours of your time over the first 30 days. This includes a handful of strategy syncs, content alignment discussions, and feedback sessions on early deliverables.

While we are fully capable of running end-to-end execution with less involvement, the more alignment we establish early in the process, especially around your company goals and customer priorities, the more effective and tailored your campaign will be.

Once we move into ongoing growth, most clients spend around 2 to 3 hours per month. After the first 90 days, even that becomes more streamlined as our systems, cadence, and content engine hit their stride.

We built this process to make it easy for busy teams to see results without having to micromanage.

We use a shared Slack channel for quick updates, questions, and collaboration. Strategy calls happen monthly, with additional calls scheduled as needed.

Deliverables are shared via Google Drive, and all project milestones are tracked in ClickUp for full visibility.

We keep communication clear, efficient, and easy to manage.

Our clients are B2B companies, and within that, primarily technology companies. We understand the unique challenges of long sales cycles, complex buying committees, and technical subject matter.

We focus on pipeline and revenue, not just rankings or traffic. Every recommendation we make is tied to business outcomes.

Our content is built through an expert-led, interview-based process that captures real insight from your team and turns it into material your buyers actually care about.

We also practice what we preach. The same methodology we use for clients is what powers our own growth.

Organic is our specialty. And everything we do is designed to help you scale it sustainably.

We use a structured, expert-led process that combines human insight, AI efficiency, and rigorous editorial standards to ensure every piece of content meets your expectations.

First, we conduct a deep dive into your brand, tone, and audience. This includes building a detailed content guide and collecting source materials like blog posts, sales transcripts, and customer conversations to train a custom GPT model specific to your brand’s voice.

From there, we interview your internal subject matter experts to extract insights, stories, and nuanced perspectives. These interviews form the foundation of every piece of content. Instead of starting from scratch, we turn your team’s words into high-quality drafts using our trained GPT, which has been optimized for both your brand and for SEO performance.

Every draft goes through multiple rounds of human review. Our content manager and editor ensure that the piece is not only technically accurate and well-structured, but also aligned with your verbal identity and strategic goals.

This approach gives you the best of both worlds: content rooted in your expertise, written in your voice, and optimized to drive results.