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The B2B SaaS SEO Agency That Accelerates Organic
Growth

We help SaaS companies break their previous record of organic-sourced revenue growth in 16 months. All through harnessing the power of SEO and content marketing.

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Let’s be clear:

Most SEO agencies don’t understand recurring revenue. They push you to rank for terms that look good on paper, but don’t lead to pipeline and revenue. Let’s be clear: SaaS SEO is NOT the same thing as e-commerce SEO.

The only sustainable way to grow ARR from SEO is to rank for the topics that correlate to strong buying intent.

It’s not about just “ranking for more keywords”. You need to align your SEO strategy with your customers’ Jobs To Be Done.

Only then will you bring in predictable streams of new inbound leads that actually want to talk to sales, start a trial, and become customers.

We believe SaaS SEO is about revenue, not just rankings.

Get Started

Some of The Amazing SaaS Brands We’ve
Worked With

Organic sourced SQLs: 500% increase since start of campaign
Organic sourced monthly new website users: 130% YoY increase
Total ranking keywords: 652% increase since start of campaign

Organic sourced SQLs: 125% YoY increase
Organic sourced new website users: 88% YoY increase
Page 1 keywords: 124% increase from start of campaign

Organic sourced new website users:
1,246% increase from start of campaign
Page 1 keywords: 3,753% increase from start of campaign
Organic traffic value: $29,900 saved in monthly PPC spend

Organic sourced SQLs: 145% YoY increase
Organic sourced new website users: 534% YoY increase
Page 1 keywords: 3,537% net increase from start of campaign

What Our Customers Say

“Our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep — their work just does wonders to our business.”

CTO

@ Supply Chain Software Provider

“In the first two quarters of 2022, we have seen an 88% year-over-year increase in organic traffic...We have also started seeing upward movement in search ranking positions for several keywords important to our market.The RevenueZen team is easy to work with and does a good job of communicating results through our monthly SEO report. I also appreciate their expertise"

Madeline Jacobson

Sr. Content Marketing Manager @ Bloomfire

“Since implementing their SEO help, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank in the top 5 for several keywords that orient well toward buyer intent for our category.”

Dennis Thankachan

CEO @ Lightyear

“Since starting with RevenueZen and their efforts on the SEO side, we have seen an increase in our ranking on Google Search as well as an increase in our overall organic traffic. This growth has helped us get closer to our desired growth...I really appreciate their willingness to work with us so we fully understand all the levers we can utilize as well as the complications that come with SEO.”

Jack Worrall

Marketing Operations Manager @ Insurgrid

Solutions, Not Deliverables

Every successful SaaS SEO campaign starts with great research. Our keyword research goes beyond search volume and difficulty scores. We map each keyword to your customer’s buying journey and prioritize each based on the business opportunity — whether that’s free trials, or Talk To Sales form submissions.

If you’re playing at a high level in SaaS, you have strong competitors. Our job is to comb through every aspect of their strategies, to find gaps that we can exploit for you. We’ll help you avoid spending time and money on overly-saturated targets.

We’ll take a good hard look at every factor holding your website back from ranking #1 for high priority keywords and driving high value website visitors. Each of our audits is completed with priority and specific action items in mind. Not only do we suggest improvements, we hold you and ourselves accountable until they are implemented correctly.

Our On Page SEO utterly satisfies Google’s key ranking requirements, while also keeping your target customer in mind. Every title tag, meta description, URL, and H1 we write for you, is created to attract new website visitors who are the most likely to become future customers.

Tech companies need to create technically accurate content. Simply, efficiently, and in a way that leads to high-value rankings.Not only do we guide the entire content creation process alongside you, we help you create the perfect content for each stage of the customer journey.

Links are the thumbs up and thumbs down system of the internet. And link building works. But you know as well as we do: shady backlinking strategies are dead. Through guest posting, content outreach, building business directory profiles, and good ol’ fashioned PR, we know how to get you links, build authority, and increase organic sourced traffic.

Some things will be working well for you, and some things won’t.. Most SEO agencies build a static strategy, never change it, and tell you to keep waiting until it works. Now you’re googling “SaaS SEO agency” trying to find a proactive partner that focuses on driving revenue from SEO, not just vanity clicks. Need to report to your exec team on how things are going mid-month? You’ll love our cloud-based performance dashboard.

From the second you start with us, you get a built in trusted advisor. We’ve been in the B2B marketing game for a long time and seen a lot along the way. If you’ve got questions, we’ve got answers. Daily slack communication is the norm for us.

Competitive gap analysis to uncover your biggest opportunities

Goal oriented SEO audits to identify high priority fixes

Intent-based keyword research

On-page SEO that boosts user engagement and increases conversions

Goal oriented SEO audits to identify high priority fixes

We’ll take a good hard look at every factor holding your website back from ranking #1 for high priority keywords and driving high value website visitors. Each of our audits is completed with priority and specific action items in mind. Not only do we suggest improvements, we hold you and ourselves accountable until they are implemented correctly.

Technically accurate content creation for every stage of the customer journey

Link building to scale domain authority & rankings

SEO strategy planning focused on revenue

All the ongoing support and consulting you need

If you’re playing at a high level in SaaS, you have strong competitors. Our job is to comb through every aspect of their strategies, to find gaps that we can exploit for you. We’ll help you avoid spending time and money on overly-saturated targets.

We’ll take a good hard look at every factor holding your website back from ranking #1 for high priority keywords and driving high value website visitors. Each of our audits is completed with priority and specific action items in mind. Not only do we suggest improvements, we hold you and ourselves accountable until they are implemented correctly.

Every successful SaaS SEO campaign starts with great research. Our keyword research goes beyond search volume and difficulty scores. We map each keyword to your customer’s buying journey and prioritize each based on the business opportunity — whether that’s free trials, or Talk To Sales form submissions.

Our On Page SEO utterly satisfies Google’s key ranking requirements, while also keeping your target customer in mind. Every title tag, meta description, URL, and H1 we write for you, is created to attract new website visitors who are the most likely to become future customers.

Tech companies need to create technically accurate content. Simply, efficiently, and in a way that leads to high-value rankings.Not only do we guide the entire content creation process alongside you, we help you create the perfect content for each stage of the customer journey.

Links are the thumbs up and thumbs down system of the internet. And link building works. But you know as well as we do: shady backlinking strategies are dead. Through guest posting, content outreach, building business directory profiles, and good ol’ fashioned PR, we know how to get you links, build authority, and increase organic sourced traffic.

Some things will be working well for you, and some things won’t.. Most SEO agencies build a static strategy, never change it, and tell you to keep waiting until it works. Now you’re googling “SaaS SEO agency” trying to find a proactive partner that focuses on driving revenue from SEO, not just vanity clicks. Need to report to your exec team on how things are going mid-month? You’ll love our cloud-based performance dashboard.

From the second you start with us, you get a built in trusted advisor. We’ve been in the B2B marketing game for a long time and seen a lot along the way. If you’ve got questions, we’ve got answers. Daily slack communication is the norm for us.

RZ Methodology

What Our
Customers Say

“Consistent results, excellent service and responsiveness, sage advice, quality work, and did I mention results?”

John

@ RallyBright

“Success in this case is measured in dollars flowing from the commercial market into Geospark Analytics. We were told to be prepared to work at this for 3 to 6 months before we would see the sort of traction we were looking to achieve. Momentum has definitely shifted, and we have now closed enough commercial sales that I can directly tie to these efforts to more than cover the costs of the engagement.”

CEO

@ Geospark Analytics

"Even before hiring RevenueZen, they’ve dug in and provided specific feedback and plans based on our company and needs. Their thoroughness distinguishes them from their competitors.”

Manish Dalia

@ Linkedfield

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Rocky Pedden

President & Managing Partner

LinkedIn Profile
Location: Portland, OR

While I was born in CO, I have lived in Oregon since I was 3. Growing up on 5 acres I was fortunate to call a forest my playground and learned to work with my hands. Though I don’t think I studied anything of note in school, I was lucky to have the opportunity to play basketball at the collegiate level for a few years. My wife, son, two dogs, and I live just outside of Portland in a wonderful home surrounded by awesome neighbors. I am constantly working on new projects around the house from building out our mudroom to garden boxes, and most recently a pergola. 

 

What’s a perfect day for you?

It can really depend, but a great weekend day starts with waking up in Black Butte, Oregon to poached eggs and sweet potato hashbrowns. Hanging out with friends and family in the morning over Portland Roasters coffee and then going out for a hike/round of golf/clay shooting in the afternoon. A short nap after lunch provides the energy to go to the pool for a couple of hours before finishing up with a Rib-Eye steak dinner and smoky single malt scotch around a fire scratching my dogs’ ears and listening to kid’s running around and laughing. 

 

What’s your favorite part of your job?

Getting to be a part of helping people achieve their desired professional growth. I also love building efficiency. 

 

What’s a recipe that no one makes better than you?

Bacon-wrapped, gorgonzola-stuffed dates.

 

Three most used emojis?

👍😄💁‍♀️

Partner & Chief Growth Officer

LinkedIn Profile
Location: Atascadero, CA

What’s a perfect day for you?

The perfect day starts by waking up on a warm summer day by the side of a river that I’ve hiked out to. I open the tent, splash some water on my face, and get the coffee ready by a small morning fire. Then I jump into my hammock and read until my wife wakes up and demands to be fed.  So I grab a rock and make the fire a little bigger, and prepare some camping approved breakfast combination. I’ll take some long and purposeless hike throughout the day, either with my wife, friends, or by myself. Get back, take a nap, wait until night time to have a beer and smores. Perfect. 

What’s your favorite part of your job?

I love solving big and important problems that help others get unstuck and move closer to their potential. 

What’s a recipe that no one makes better than you?

Carne asada tacos. The secret is in my marinade. I’ll never tell. 

What’s the most bizarre email address you’ve ever had?

My first AOL email….”kenret13@aol.com”. To this day I have no idea where that came from or what it means. LOe

Founder & Chief Evangelist

LinkedIn Profile
Location: Portland, OR

I was born in California, raised outside of San Francisco. (You can take the kid out of SF but you can’t take the… yeah.) Oddly but also completely logically, I studied Moral Philosophy in college. I think learning how to think and talk  and structure arguments is one of my best assets in business. But I also love music quite a bit, and while my music theory isn’t great, I’ve been playing instruments of various kinds for 20+ years now. Talk classical flute or fingerstyle guitar to me.

 

What’s a perfect day for you?

Morning cappuccino at the cafe, listening to jazz rap (look it up on Spotify), while reading The Economist. Few strategy calls with awesome SaaS founders. Winding 30-mile bike ride (taking the scenic route) to the gym for a lift with a friend. Thai BBQ dinner with mezcal cocktail. In bed before 10:30.

 

What’s your favorite part of your job?

Learning about new business models and coming up with a strategy, then seeing it evolve over time. I’ve spent a lot of time “turning the dials” on B2B growth campaigns, but the development of a strategy and aligning everyone to that vision, is my favorite part.

 

What’s a recipe that no one makes better than you?

Pancakes. I am really good at warm, buttery, fluffy pancakes. And crepes.

 

What’s the most bizarre email address you’ve ever had?

My address as a pre-teen was coolsk8r32@aol.com. Judge me all you like, I was 11 and could not get enough of skateboarding. And being cool.

Sr. SEO Strategist

LinkedIn Profile
Location: Portland, OR

I’m a native New Yorker, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day who sews elaborate clothing all night.


What’s a perfect day for you?

I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and I work on my music with my band until my eyes are heavy.


What’s your favorite part of your job?

Clicking with a client and seeing their eyes light up when the results start pouring in. 


What’s a recipe that no one makes better than you?

Scrambled eggs. In fact, any type of egg. I even have a tattoo of someone cracking an egg on my left thigh. 


Most used emojis?

🥵🫠🫃🏻

Head of Content

LinkedIn Profile
Location: Portland, OR

Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. 

I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.


What’s a perfect day for you?

I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh. 


What’s your favorite part of your job?

I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling. 


What’s a recipe that no one makes better than you?

I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed. 


What’s the most bizarre email address you’ve ever had?

Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…

Sr. SEO Strategist

LinkedIn Profile
Location: Pittsburgh, PA

I grew up in Pittsburgh, PA (all over) and ended up graduating from Slippery Rock University with a BS in Marketing. After college my love for marketing led me to awesome work-related opportunities resulting in relocating to both Austin, TX and NYC – both cities I absolutely love. Outside of work, I enjoy working on the duplex I currently live in & rent out, and have taken a very recent heightened interest in epoxy woodworking projects!

What’s a perfect day for you?

A day with limited plans, ability to be spontaneous. Would involve an activity with my dog and nice weather, whether that be a walk, a hike in the woods, biking or kayaking (yes, we’ve done them all).

What’s your favorite part of your job?

Getting to meet new people, build relationships and learn more about different business models and growth.

What’s a recipe that no one makes better than you?

Burnt, inedible, unable to consume lol.

What’s the most bizarre email address you’ve ever had?

I’ve actually only ever had 1 personal email address that only has my name, nothing crazy.

What’s the quirkiest thing about you?

Secretly (or maybe not so secretly) a huge nerd. Things I genuinely love talking about and building relationships over:

  • Ethical business growth
  • Marketing (demand gen & lead gen)
  • Software / SaaS
  • SEO

(at least my friends find it quirky lol).

Anything else you want the world to know?

May come as a surprise, but I’m not THAT much of a nerd lol – I actually have dedicated the majority of my life until recently playing soccer and lacrosse. Huge Pittsburgh sports fan! I have a gigantic close family who are very important to me: 2 older sisters, 1 older brother, and 2 younger sisters + 18 first cousins who are more like my siblings 🙂