Search engine optimization (SEO) is an essential part of lead generation and business growth. This is why every SaaS brand needs an impactful SEO strategy.

However, creating effective SEO strategies requires that you have a powerful arsenal of SaaS SEO tools.

Without SaaS SEO tools, it’s impossible to know:

  • The keywords your target audience use
  • How your content is performing
  • Content gaps to leverage
  • Competitor progress

This article will show you the top tools and software every SaaS company needs to design effective SEO and SaaS content marketing campaigns. These are tools that will help you outperform the competition, dominate the SERPs, and grow your business.

What Do SaaS SEO Tools Do?

Before we look at the best SaaS SEO tools you should consider for your tool stack, let’s quickly discuss what SEO tools do. First of all, you need to know that no tool is a silver bullet — they don’t automatically take care of all your SEO needs. You will still need to put in the work as an SEO to decipher the data and map out effective strategies.

So what do SaaS SEO tools do?

SaaS SEO tools fall into 4 main categories:

  • Research and analysis: These are tools that help you gather the data you need to create effective SEO campaigns. Examples include keyword research tools, link building tools, etc.
  • Content creation: These are tools that guide and inform your content production and help with brief creation, as well as content optimization.
  • Performance tracking: Performance tracking tools help you monitor your campaigns so you know what’s working and what’s not.
  • Technical SEO tools: These help ensure proper website health and optimum performance. 

Because running effective SaaS SEO strategies requires a lot of data, planning, and expert execution, you’ll need to rely on tools to help you do so at scale. In many cases, one tool won’t cut it. You’ll need a combination of tools, so you cover every base and increase the chances of your content and website ranking well.

The 16 Best SaaS SEO Tools In The Game Right Now

Now that you know what SaaS SEO tools are and why you need them, let’s quickly dive into our top 16.

1. Content Harmony

One of the first SaaS SEO tools you need to consider is Content Harmony. This is a powerful brief creation tool that scrapes SERPs to give you all the data on the ranking content for a particular keyword. It also gives you the search intent behind the keyword, automatically creates optimized briefs, and much more. With these powerful features, you can drastically reduce the time it takes to create optimized content, making Content Harmony an essential tool in designing effective SaaS content strategies.

Key Features

  • Keyword reports
  • Content brief generator
  • Content grader
  • Collaboration tools
  • Search intent insights
  • AI-driven topic modeling
  • Competitor outlines

Free version: Yes

Price: Paid plans start at $50 to $299. Custom enterprise plans are also available.

2. Google Analytics (GA4)

Google Analytics (GA4) is a powerful analytics and performance tracking tool from Google. It’s a must-have tool for all serious marketers and SaaS SEOs. This is because it offers the easiest ways to measure website traffic, conversions, downloads, and any other engagement metrics you may want to measure.

Key Features

  • Powerful analytics engine
  • Reporting and visualization
  • Funnel analysis
  • Tag management
  • Smart goals

Free version: Yes

Price: Free

3. Hemingway App

The Hemingway App is a powerful content editing and optimizing tool. Its biggest benefit includes improving content readability, a factor that can increase important SEO metrics like dwell time, time on page, and more.

Key Features

  • Clean and easy-to-use user interface (UI)
  • Writing and editing modes
  • Straight to WordPress and Medium publishing
  • Import from Word .doxc files 

Free version: Yes

Price: $19.99 for the desktop version.

4. Google Search Console

Google Search Console (GSC) is another SaaS SEO tool to have in your arsenal. It’s a powerful performance tracking tool that enables you to monitor how your website appears on Google search results. It also lets you see which queries you’re ranking for and the number of clicks each page gets, among other things.

Key Features

  • Keyword research and analysis
  • Sitemap submission
  • Penalty reviews
  • Backlink analysis
  • Troubleshooting errors
  • Page position tracking

Free version: Yes

Price: Free

5. PageSpeed Insights

Page speed plays a crucial role in SaaS technical SEO. That’s why you need a tool like PageSpeed Insights (PSI) to help you monitor your site’s speed. It also offers you insights into how to improve poor page speeds.

Key Features

  • Mobile and desktop analysis
  • Lab and field data testing
  • Core Web Vitals assessment

Free version: Yes

Price: Free

6. Woorank

Woorank is a website auditing tool that crawls your site and checks site performance and offers actionable insights on how to improve areas that are wanting. It’s also a powerful analysis tool that gives you insight into many essential aspects of SaaS digital marketing.

Key Features

  • Website reviews 
  • Keyword tracking
  • Competitor analysis
  • Bulk reporting

Free version: 14 day free trial

Price: Paid plans start at $79.99 to $199. Enterprise plans are quoted on request.

7. HARO 

An effective SaaS linkbuilding strategy is essential to winning in SEO. That’s where tools like HARO (Help  Reporter Out) come in. This platform provides journalists with a database of sources for their stories. As a marketer, collaborating with journalists on the platform helps you get backlinks from the media websites their stories are published on.

Key Features

  • User-friendly interface
  • An extensive database of potential sources
  • Email alerts
  • Filter sources by location

Free version: Yes

Price: Paid plans start at $19 to $149 per month.

8. SEO Minion 

Made by the creators of Keywords Everywhere, SEO Minion is an all-in-one SEO extension for Firefox and Chrome. The extension helps you complete your daily SEO tasks such as on-page analysis, SERP preview, link analysis, competitor analysis, and more. This makes it a handy SEO research and analysis tool, especially if you’re on a shoestring budget.

Key Features

  • Hreflang checker 
  • Redirects monitor
  • Simulates multi-location SERP

Free version: Yes

Price: Free.

9. Yoast (Optimization)

Yoast is one of the most popular SEO tools for WordPress. The plugin can help you automatically analyze your content, published or drafts, and rate your SEO. It helps with on-page and technical optimization, resulting in content that pleases both humans and search bots. For example, it helps you improve your content’s readability, enables you to optimize metadata easily, and more.

Key Features

  • Internal linking tool
  • Redirect manager
  • Schema markup
  • Image SEO
  • Integrates with other marketing tools

Free version: Yes

Price: Paid plans start at $99. You then have to pay separately for extra add-ons.

10. Buzzstream

Buzzstream is a powerful influencer and content outreach tool, making it an essential component of your SaaS link building strategy. It’s also perfect for building buzz around your product and building brand awareness. The tool enables you to find influencers quickly based on your keywords and SEO goals. The best part is that while you can use it at scale, it still makes personalized outreach possible. Buzzstream also makes it easy to automate follow-ups.

Key Features

  • Automatic list building
  • Easy list management
  • Powerful segmentation for effective personalization
  • Detailed reporting

Free version: 14 day free trial

Price: Paid plans start at $24 to $999 per month.

11. Ahrefs (research and analysis)

Ahrefs is undoubtedly one of the most popular SaaS SEO tools on the market, and for good reasons too. The platform is loved by the SaaS SEO community as it’s an all-in-one SEO tool. You can use it for everything from SaaS keyword research, backlink analysis, competitor research, rank tracking and much more. It’s a complete marketing tool that comes with all the bells and whistles. 

Key Features

  • Site audit
  • In-depth SEO reporting
  • Content research and analysis
  • Backlink checker
  • Rank alerts

Free version: No

Price: Standard plans start at $99, and Enterprise plans start at $999.

12. Jasper AI

It’s no secret that great content is the backbone of every SEO strategy. This is where SaaS SEO tools like Jasper AI come in handy. Jasper AI is a writing platform powered by artificial intelligence and is designed to help you create content at scale — fast. All you have to do is enter your keyword and the type of content you want, and the platform will create unique search engine optimized content for you.

Key Features

  • Surfer SEO integration
  • Supports 25+ languages
  • Automatic content creation
  • Image creation
  • 50+ templates

Free version: Yes, up to 10,000 words are free.

Price: Paid plans start at $24/month to $500/month for up to 70,000 words. Custom plans are also available.

13. Screaming Frog (Technical SEO)

Screaming Frog is a powerful tool designed to make technical SEO way easier. It’s an SEO crawler you can download to your computer to help you run deep crawls of websites. This helps you run technical SEO audits of your site, giving you insight into ways you can improve your site’s health and performance. The best part is that it’s easy to understand thanks to its UI and great visual representation of data. Screaming Frog also integrates e with Google Analytics, Google Search Console and page speed APIs. 

Key Features

  • Broken link checker
  • Log analysis
  • Audit redirects
  • Sitemap generator
  • Audit scheduler
  • Duplicate content checker
  • Review robots and directives

Free version: Yes.

Price: Paid plans start at $165/year to $209/year, depending on the number of licenses.

14. Answer the Public

Another popular SaaS SEO tool that has become an indispensable part of many marketing toolboxes is Answer the Public.  It’s a fantastic search listening tool that helps marketers get all the possible queries and related keywords about a particular topic. In essence, it’s a keyword research tool that gives you different search variations based on what users are searching for. This makes it a fantastic tool for building topic clusters, FAQ pages, and features and benefits pages.

Key Features

  • Suggestion alerts
  • Historical data comparison
  • Easy project management
  • Hide unwanted branches & suggestions
  • High-resolution data representation images

Free version: Yes.

Price: Paid plans start at $99/month to $199/month. 

15. Google Trends

Nothing is as frustrating as ranking for a keyword that’s no longer trending. All that hard work will go to waste as you’ll drive little to no traffic. That’s why Google Trends makes it on this list of the best SaaS SEO tools. Google Trends enables you to search for keywords by country and see how they’re trending. It also includes top queries, rising queries, and changes in keyword interest. This makes it a fantastic tool for quickly noticing keywords that are on the rise but have low competition.

Key Features

  • Real-time search data
  • Competitor analysis
  • Historical data comparison
  • Keyword research
  • Performance monitoring

Free version: Yes.

Price: Free.

16. Surfer SEO

Surfer SEO is a popular cloud-based SEO optimization tool that focuses on content creation. The tool offers content improvement suggestions, identifies keyword opportunities and gaps, and a whole lot more. Surfer SEO mainly helps with content planning, writing, editing, and auditing. It also has many powerful extensions to help make the writing process much easier. A great example is the free AI-powered article outline generator.

Key Features

  • SERP analyzer
  • LSI keyword finder
  • Sentiment analysis
  • Powerful integrations
  • Content workflow

Free version: Yes.

Price: Paid plans range from $49 – $199 per month.

The Best SaaS SEO Tools: Picking the Right One for You

Picking the right SaaS SEO tools for your brand can be a daunting task. However, to make it easier, pick according to:

  • Purpose/use case
  • Budget
  • Your proficiency in using the tool or the willingness to learn

The bottom line, however, is that you can’t go far without having a couple of them in your toolbox.  They are critical to designing, executing, and tracking your campaigns.

However, if you don’t have the time or expertise to use SaaS SEO tools or if you’d rather have professionals do it for you, then don’t hesitate to reach out. We’d be more than happy to help.

Want to drive more organic traffic and increase your inbound lead generation strategies?

Then learn more about our B2B SaaS SEO services here

The Best SaaS SEO Tools Every Company Needs In Their Toolbox
Ken Marshall

Ken Marshall is the CGO and a Partner at RevenueZen. He’s been doing some version of digital marketing for the past seven years and has shifted his focus to all things SEO and inbound for the last five. Husband, mini Australian shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).