Benefits of Keyword Research
When you can identify commonly used phrases, it takes the guess work out of your optimization efforts. Instead of aimlessly making content around gut instinct or writing a nice sounding title tag, you can know exactly what topics and phrases will resonate with your target buyer.
With the right keyword targets as a foundation, you can perfectly craft your strategy in a way that leads to more inbound traffic, more satisfied users, and ultimately, higher lead to conversion rate.
Our Selection Process
We begin every campaign with an intake form that helps you help us. Part of that contains an opportunity to share your most valuable keywords, industry relevant terms, products and services, and more. This allows us to begin building our seed keyword list with your business needs in mind from the start.
When we are building out your seed keyword list, we don’t rely on our gut to tell us which keywords to research. After we understand the valuable keywords you provide us with, and all of your offers, we ask you to provide us with a list of top competitors and immediately look into their top performing keywords as well.
Search Intent Mapping
A crucial aspect of B2B keyword research is ensuring that your keywords are categorized and chosen based on the intent of the person searching and what kind of content they will expect to see based on where they are at with their purchase decision process (buying journey).
The three core types of search intent are:
- Informational. The user is looking to learn something or find the answer to a problem. For Example – “How to integrate Google Data Studio with Hubspot”.
- Transactional. The user is looking to make a purchase or learn more about a solution or offer in order to ultimately make a purchase. For Example – “Best B2B SEO provider “.
- Navigational. The user knows where they want to end up and is looking to arrive their quickly. For Example – “Shopify Plus Login Page”
Understanding this will allow us to create the CORRECT kind of content to satisfy the users needs and help convert them into leads and ultimately, buyers.
Rank Tracking & Ongoing Analysis
So what happens after the keyword research is done?
Well, we do what all agencies worth their salt do, we get to work. We immediately input your finalized keyword list into our rank tracking software, which will allow us to track our efforts and improvements over the lifetime of our campaign.
After, we’ll update your site’s on page optimizations based on that target keyword list.
Then, each month of the campaign will include a manual review and analysis of target keyword performance to see if we’re going in the right direction, or if any adjustments need to be made.
"After being burned by over-priced and under performing companies promising to bring the sun itself right to my door I knew I needed an individual approach that I could afford to build upon over time...We made a clear plan that included optimizing our web site, developing new content and link building for growing organic SEO presence along with paid search optimization to bridge the gaps. A few months down the line we are up in every metric available"