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B2B Keyword Research Services

In depth keyword research is crucial to understand how your target B2B buyers are searching, so that you can give them exactly what they need, in the exact way they are expecting.

As the cornerstone to any effective SEO campaign, our keyword research process is designed to inform content production, on page optimizations, backlink anchor text, website structure, and much more.

Benefits of Keyword Research

When you can identify commonly used phrases, it takes the guess work out of your optimization efforts. Instead of aimlessly making content around gut instinct or writing a nice sounding title tag, you can know exactly what topics and phrases will resonate with your target buyer.

With the right keyword targets as a foundation, you can perfectly craft your strategy in a way that leads to more inbound traffic, more satisfied users, and ultimately, higher lead to conversion rate.

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When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

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Where We Shine

Focused On Your Business Model

We begin every campaign with an intake form that helps you help us. Part of that contains an opportunity to share your most valuable keywords, industry relevant terms, products and services, and more. 

This allows us to begin building our seed keyword list with your business needs in mind from the start.

Uncover Gaps In Competitor Strategies

When we are building out your target keyword list, we don’t rely on our gut to tell us which keywords to research. 

After we understand the valuable keywords you provide us with, and all of your offers, we ask you to provide us with a list of top competitors and immediately look into their top performing keywords as well.

Match Keywords To Search Intent

A crucial aspect of B2B keyword research is ensuring that your keywords are chosen based on the intent of the person searching and what kind of content they will expect to see based on their buying journey stage.

The three core types of search intent are:

  • Informational. The user is looking to learn something or find the answer to a problem.
  • Transactional. The user is looking to make a purchase or learn more about a solution.
  • Navigational. The user knows where they want to end up and is looking to arrive their quickly.

Understanding this will allow us to create the CORRECT kind of content to satisfy the users needs and help convert them into leads and ultimately, buyers.

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RZ Methodology


As the foundation of every successful SEO campaign, we take our keyword research seriously. 

Here’s a high level overview of our process:

  1. Gather a long list of potential keyword targets through brainstorming, your intake form, competitors, and our keyword research tools. 
  2. Prioritize these keywords based on the likelihood that your specific business will rank for them in the next 90 days and beyond.
  3. Give our prioritized recommendations to you for you to review and assign a business priority.
  4. Do one final review to reprioritize our targets based on your feedback.
  5. Assign each keyword a specific tactic within our overall strategy to make sure we are ranking as highly as possible. 

There are hundreds of tools that you can use for keyword research, but these are our favorites:

  • Answer The Public
  • Ahrefs
  • SEMrush
  • Keyword Insights.AI
  • Google Search Console
  • Content Harmony
  • Surfer SEO

So what happens after the keyword research is done?

Well, we do what all agencies worth their salt do, we get to work. We immediately input your finalized keyword list into our rank tracking software, which will allow us to track our efforts and improvements over the lifetime of our campaign.

After, we’ll update your site’s on page optimizations based on that target keyword list.

Then, each month of the campaign will include a manual review and analysis of target keyword performance to see if we’re going in the right direction, or if any adjustments need to be made.

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