New – Link Building

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B2B Link Building Services

Link building is one of Google’s top 3 considerations for ranking your content and critical to the long-term success of every B2B SEO campaign. Without backlinks, you won’t have a chance against your competitors for more lucrative keywords.

In order to compete, you’ll need to plan and implement a long term link building campaign to reap the benefits that come with strong domain authority and a diverse link profile.

Benefits of Link Building For B2B Companies

Backlinks tell search engines like Google where to find new content, what that content means, and how important that content is.

According to Google, backlinks are still one of the most important factors used to judge the quality of your website. When your site is high quality, you rank better for target keywords. The higher your rank, the more inbound traffic, and with more traffic, comes more red hot leads.

However, not all links are created equal. Rather than create manipulative networks of blogs (PBNs), send out thousands of spam emails to bloggers that won’t get replies, or hire some firm who knows where to purchase bulk links, we only deploy Google approved, white hat link building strategies.

This ensures that your domain and brand authority will always increase, and we can do a happy dance as you watch your rankings, traffic, and leads grow.

Some of The Amazing Brands
We’ve Worked With


When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

Here Are The Core Areas

Where We Shine

Guest Contribution

Also referred to as “guest posting”, this is the most common, tried and true method. We find strong websites relevant to your industry, reach out to the editor or owner, and offer to give them some form of content in exchange for a link. Typically the content we offer is a blog post about a topic aligned to your business and theirs, with a link coming back to your homepage, or an existing content asset on your site that we want to rank well.

Resource Links

These are the second most common, and also the most cost effective when we can get them! We’ll find resource pages or resource roundups like “Top B2B Software Tools For X”, and then reach out to the editor to pitch your platform for inclusion. Sometimes they are eager to add, sometimes they require a snippet of content from us or a quote, and sometimes their lists are pay to play. Either way, we’ll negotiate on your behalf to find these due to them usually being good sources of potential customers as well.

Link Reclamation

If you are a high growth oriented business with a dynamic and exciting founder (especially if you’re SaaS), you are likely to get some good press and mentions around the web. However, writers and editors sometimes forget to link back to your website after they mention you. We find these missed opportunities, reach out to the editor, and ask for a link back. More times than not, the editor is happy to make this adjustment.

Successful Partnerships

Take Control Of Your SEO-Sourced Pipeline

Take Control Of Your SEO-Sourced Pipeline

RZ Methodology


All our link building tactics are white hat. We believe in building links the right way as this is more sustainable in the long run.

Links are a vote of confidence that your website can be trusted to provide relevant, helpful, and expertly written content. This results in search engines ranking your content higher on search engine results pages (SERPs).

Apart from the three listed above, another link building strategy involves looking for broken, outdated, or low-quality links on relevant websites. Once you find them, you can reach out to the webmaster with a replacement/better link. Another way involves publishing original research and hoping other websites in your niche will link to it.

The best strategy is to align our link targets with your keyword targets, build out a robust anchor text plan, and to find extremely high quality website partners within your business vertical.

Search engines still rely on backlinks to determine a website’s credibility and will continue doing so for a long time. This means until search engines find another alternative to using links as a ranking factor, link building will continue to work.

  • Internal link strategies. These mainly focus on creating links between pages on your website. This helps to show search engines the relationship between said pages and makes it easier for them to crawl your site.
  • External link building. This involves creating links between your website and other sites. External links help build domain authority and credibility. 

Link building is no walk in the park. It requires expert knowledge on how to craft effective strategies and how to conduct outreach campaigns that work. It’s a high touch and finicky art that requires a careful touch, and a whole lot of zen.

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