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B2B Link Building Services
Link building is one of Google’s top 3 considerations for ranking your content and critical to the long-term success of every B2B SEO campaign. Without backlinks, you won’t have a chance against your competitors for more lucrative keywords.
In order to compete, you’ll need to plan and implement a long term link building campaign to reap the benefits that come with strong domain authority and a diverse link profile.
Benefits of Link Building For B2B Companies
Backlinks tell search engines like Google where to find new content, what that content means, and how important that content is.
According to Google, backlinks are still one of the most important factors used to judge the quality of your website. When your site is high quality, you rank better for target keywords. The higher your rank, the more inbound traffic, and with more traffic, comes more red hot leads.
However, not all links are created equal. Rather than create manipulative networks of blogs (PBNs), send out thousands of spam emails to bloggers that won’t get replies, or hire some firm who knows where to purchase bulk links, we only deploy Google approved, white hat link building strategies.
This ensures that your domain and brand authority will always increase, and we can do a happy dance as you watch your rankings, traffic, and leads grow.
Some of The Amazing Brands
We’ve Worked With
When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.
Here Are The Core Areas
Where We Shine
Guest Contribution
Also referred to as “guest posting”, this is the most common, tried and true method. We find strong websites relevant to your industry, reach out to the editor or owner, and offer to give them some form of content in exchange for a link. Typically the content we offer is a blog post about a topic aligned to your business and theirs, with a link coming back to your homepage, or an existing content asset on your site that we want to rank well.
Resource Links
These are the second most common, and also the most cost effective when we can get them! We’ll find resource pages or resource roundups like “Top B2B Software Tools For X”, and then reach out to the editor to pitch your platform for inclusion. Sometimes they are eager to add, sometimes they require a snippet of content from us or a quote, and sometimes their lists are pay to play. Either way, we’ll negotiate on your behalf to find these due to them usually being good sources of potential customers as well.
Link Reclamation
If you are a high growth oriented business with a dynamic and exciting founder (especially if you’re SaaS), you are likely to get some good press and mentions around the web. However, writers and editors sometimes forget to link back to your website after they mention you. We find these missed opportunities, reach out to the editor, and ask for a link back. More times than not, the editor is happy to make this adjustment.
Successful Partnerships
Take Control Of Your SEO-Sourced Pipeline
Take Control Of Your SEO-Sourced Pipeline
RZ Methodology
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
All our link building tactics are white hat. We believe in building links the right way as this is more sustainable in the long run.
Links are a vote of confidence that your website can be trusted to provide relevant, helpful, and expertly written content. This results in search engines ranking your content higher on search engine results pages (SERPs).
Apart from the three listed above, another link building strategy involves looking for broken, outdated, or low-quality links on relevant websites. Once you find them, you can reach out to the webmaster with a replacement/better link. Another way involves publishing original research and hoping other websites in your niche will link to it.
The best strategy is to align our link targets with your keyword targets, build out a robust anchor text plan, and to find extremely high quality website partners within your business vertical.
Search engines still rely on backlinks to determine a website’s credibility and will continue doing so for a long time. This means until search engines find another alternative to using links as a ranking factor, link building will continue to work.
- Internal link strategies. These mainly focus on creating links between pages on your website. This helps to show search engines the relationship between said pages and makes it easier for them to crawl your site.
- External link building. This involves creating links between your website and other sites. External links help build domain authority and credibility.
Link building is no walk in the park. It requires expert knowledge on how to craft effective strategies and how to conduct outreach campaigns that work. It’s a high touch and finicky art that requires a careful touch, and a whole lot of zen.