Wondering how we help our clients build high-quality backlinks at scale?
Here’s what goes on behind the scenes once you task us to help you with link building services:
1. Keyword Research & Anchor Text Analysis
When developing a link-building strategy it’s essential to conduct:
- Keyword research. This is done to identify keywords you want to rank for and keywords to focus on as you create assets for your link building. You can also conduct keyword research to identify possible anchor text.
- Anchor text analysis. This will help you build a natural anchor text profile using the average anchor text percentages for your industry.
2. Build a Prospect List
A prospect list is a list of the publications that you’ll reach out to for backlinks. There are many ways of building up a prospect list, one of which is to check who is linking to your competitors.
3. Outreach at Scale
Armed with a prospect list, we then conduct a link-building outreach. High quality and thorough outreach is a critical part of the link building process, as a poor outreach strategy will result in a low conversion rate.
When interested websites agree to the pitch in the step above, it’s time to negotiate the best possible way to work together. This can involve many factors like the content they need and the type of backlink you’ll get, among other things.
5. Asset Development
Depending on the type of backlink program we’ve established together, we will either create guest posts on your behalf, build resource links (our most common option), or help with link reclamation. We work closely with the editors of the websites we’ll be publishing your guest posts or backlinks on to ensure high-quality deliverables.
The final stage in the process is the placement of the asset. Once the link is live, you get a link back to your website.