To better help you understand SEO packages and pricing, here’s a breakdown of the essential elements that go into a successful SEO campaign:
Analytics & Tracking
Tracking your SEO campaigns is crucial as it helps everyone know how it’s performing. Digging into analytics, and creating custom goals helps create better iterations of your campaigns each time.
On-Page SEO
On-page SEO deals with optimizing every element of your web pages to help increase your visibility on search engines. It also takes into consideration the user experience your website offers visitors.
Content
Content plays a central role in SEO campaigns. Without it, search engines won’t have enough information to index your content and know which audience to serve it to. You also need content to drive traffic to your website. Types of content critical to your SEO efforts include:
- Blog posts
- Solutions pages
- Middle of funnel assets like white papers and checklists
- Ebooks
- Podcast transcripts and commentary
We strive to create content that ranks well on search engines and meets your visitors’ search intent.
Link Building (Authority Building)
Link building has been one of the significant elements of SEO since the dark ages of the internet. The reason for that is simple — backlinks are an indicator your web pages have valuable and relevant information. They also help boost your domain authority (DA), improving your chances of appearing on search engine results pages (SERPs) for your keywords. There’s an elegant and artful way of doing this, and then there’s the not-so-great way. We do the first.
Technical SEO
The technical aspects of your website are another critical element in ensuring successful SEO health. Technical aspects of your website that impact your SEO include, among others:
- Crawlability
- Indexability
- Server optimization
- Proper redirects
Technical SEO involves meeting the technical requirements of modern search engines. Doing so helps improve your rankings.
Ongoing Strategy
Successful SEO is not a once-off event. Your competitors are actively working to improve their rankings daily. Because of this, effective SEO requires an ongoing strategy if you’re to continue dominating the SERPs.
The moment you relax, your rankings can drop, allowing your competitors to get the lion’s share of the traffic you’re targeting.
This is the main reason we package and price our SEO services the way we do. We don’t believe in helping you get to the top and allowing you to fall. Instead, we believe in helping you get to the top of the SERPs and supporting you in every way to ensure you continue ranking.
