For decades, content marketing has revolved around the same tips and strategies. Most notable of those have been keyword research, guest posting, sharing your links on niche forums, e.t.c. 

With over 5.5 million blog posts published every day, saying the content marketing landscape is hyper-competitive is an understatement.

That’s why you must pull all the stops to get your content noticed – especially if you’re just starting your blog.

You need content marketing hacks that few have heard of and tried.

Let’s take a look at four you must know and implement.

 

4 Content Marketing Hacks You Haven’t Thought of (But Should Try)

The world of content marketing is always evolving. And for you to succeed, you must adapt to the changes if you’re to stay ahead of your competition. Here are four content marketing hacks that will help you do just that: 

Leverage Psychographic Data

A few years back, you could get away with creating generalized content. Today, however, generalized content just won’t cut it. 

That’s because today’s consumer is looking for a personalized experience.

Because of this, you must do everything in your power to create content that speaks directly to them and offers targeted solutions. 

To do that, you must leverage psychographic data as you plan your content strategy.

And if you’re wondering, psychographics is the study of emotional and cognitive factors that influence human behavior and decisions. These include values, interests, lifestyle choices, and goals, just to mention a few. 

What does this have to do with your content marketing?

Everything. 

To create personalized content that your audience resonates with, you must understand what drives them into making decisions. This way, when they consume your content, they’ll feel like they’re talking to a very close friend. 

So, where can you get the psychographic data you need?

Don’t worry. It’s not complicated. A few places you can get psychographic data include:

  • Social media. Use social listening tools to get insight into what moves and motivates your audience to take action.
  • Surveys. What better way to know what influences your audience than to ask them? This is why surveys are an excellent tool for gathering psychographic data.
  • Website analytics tools. These give you insight into the type of content people interact with most (and what doesn’t work).

Psychographic data helps you get inside your audience’s head, thus giving you powerful insights into the kind of content you need to create. The kind of content that fuels successful inbound marketing campaigns. 

Check Out Your Competitor’s Keyword Portfolio

Keyword research has for a long time been the foundation of successful content marketing campaigns. Today, however, you must do it with a twist.

How?

Check out your competitors’ keyword portfolio.

Sure, you can do your own keyword research and get some good ranking opportunities, but checking out your competitors’ keyword strategy has a lot of advantages. Some of these include:

  • Gives you a head start in your content strategy
  • Helps you understand how competitive the landscape is for your keyword
  • Helps you identify gaps and opportunities in your niche
  • Gives insight into where you should spend time and budget in your content strategy

If your keyword research doesn’t involve studying what keywords your competitors are using and ranking for, you’re missing out on an opportunity to refine your strategy. After all, the keywords your competitors are using have been tried and tested, so they help you gauge how your strategy will perform. 

Use Artificial Intelligence to Optimize Your Content

Artificial intelligence (AI) has helped many businesses refine many facets of their operations. You can also use it to help boost your content marketing.

But first, what is AI? 

AI is a multidisciplinary branch of science that involves machine learning (ML), natural language processing (NLP), deep learning, and a slew of other emerging technologies. 

Because of its data processing power and quick understanding of search engine algorithms, AI-technology can give you an edge when it comes to creating optimized content. A few ways it can do that are:

  • Opportunity discovery. AI-powered SEO tools, like BrightEdge, are great at finding hidden content opportunities that you can take advantage of.
  • Content creation. AI software (like Frase) can help you create content that’s optimized for both search engines and people. It does these by gathering data on trending topics around your keyword. It also gives you suggestions for subheads to include. 
  • Content optimization. Whether you’re creating a new piece of content or updating an old one, AI-powered tools like Atomic Reach can help you optimize your content, increasing its chances of ranking well.
  • Scale your SEO efforts. Most SEO activities rely heavily on data. And this is where AI software like Alli AI comes into play. It helps you mine, interpret, and leverage data at phenomenal speeds. This enables you to scale your SEO efforts fast and efficiently.

If you want to have the edge over your competition, you can’t ignore AI anymore. You just have to leverage it in your content planning, creation, and execution.

Delete Underperforming Content

As the name suggests, content marketing mainly involves creating content. But sometimes, the content you publish doesn’t quite get the results you were looking for.

What do you do in this case?

Delete it.

Yes, you read that right. Underperforming content must be deleted. According to Google, too many low-value URLs can negatively impact your SEO. 

While it may seem counterintuitive to delete content from your website, it can boost your rankings and help drive traffic to your site.  One reason is that search engines consider these pages when determining your domain authority (DA). Meaning if you remove them, you have a better chance of scoring a higher DA. of, course, that means greater visibility and more traffic.

So how do you know which content to get rid of?

Simple. Conduct a content audit.

A content audit will help you identify pages that don’t:

  • Drive traffic
  • Have link equity
  • Add any value to your audience

Content marketing isn’t just about publishing content. It’s about publishing content your audience loves. Unfortunately, some content you may create just won’t hit the spot. That’s why you must always monitor your content’s performance and delete posts that don’t add value to your marketing.

To Succeed with Your Content Marketing – Break Out of the Mold

Succeeding in a competitive field demands that you do things differently from the competition. That’s why you must try these little known content marketing hacks. And if you need help boosting your content marketing strategy, don’t hesitate to get in touch.

Jake Moffett

Jake is the Growth Manager at RevenueZen. He works with a number of entrepreneurial clients to help them tell their personal stories as it relates to their professional brands. He has three cats, loves bread, and is a pop singer under the name Jame Doe.