New – B2B SEO

Drive Pipeline With B2B SEO

Website traffic doesn’t help you meet your goals — lead gen does. Our mission is to get your solution front and center when leads are hot. The increased pipeline you build from SEO compounds every month.


Drive Pipeline With B2B SEO

Website traffic doesn’t help you meet your goals — lead gen does. Our mission is to get your solution front and center when leads are hot. The increased pipeline you build from SEO compounds every month.

Some of The Amazing Brands
We’ve Worked With


Done right, a strategic SEO and content marketing plan will position you as an authority in your market, increase non-branded organic traffic, and drive more high intent leads.

Here Are The Core Areas

Where We Shine

Keyword Research

Every successful B2B SEO campaign starts with research. Our keyword research not only looks at search volume and competitiveness, but also the intent of the target user through SERP analysis so we can map them to the correct stage of their buying journey. From there we’ll use this information in tandem with our keyword mapping process to create content that converts.

Technical SEO Audits

We’ll take a good hard look at every factor holding your website back from getting more traffic and leads. Then suggest or implement tried and true Google approved best practices to get you back on track. Our technical SEO services involve optimizing your website to make it more easily found, understood, and included in Google’s search results.

Link Building & Off Page SEO

Links are the thumbs up and thumbs down system of the web. Search engines value authoritative and trustworthy websites with similar backlinks. We know how to get them. Through guest posting, content outreach, building business directory profiles, and good ol’ fashioned PR, we know how to get you links, build authority, and increase organic traffic.

Competitive Gap Analysis

Understanding the competitive landscape is essential as it helps inform your strategy. Particularly in an ever-evolving space like SEO, you need to know what works and what doesn’t as quickly as possible. This helps take the guesswork out of your campaigns and allows you to get results much more quickly. It’s the starting point of all of our B2B SEO services.

On Page Optimizations

On Page SEO is all about factors that your potential customers will interact with. Headings tags, meta descriptions, title tags, url optimization, and more. We do it all. These optimizations not only improve your Google rankings, but increase engagement from your users once they are on your site.

Successful Partnerships

Take Control Of Your SEO-Sourced Pipeline

Take Control Of Your SEO-Sourced Pipeline

RZ Methodology


SEO stands for Search Engine Optimization. Business to Business SEO is a mixture of different strategies and digital marketing disciplines designed to drive more website visitors from organic search. This is done by getting your content to the top positions on the first page of the SERPS (search engine results pages) for your target keywords that correspond to your business model and target customers.

Yes, SEO does work for B2B. A well executed SEO strategy can be a great long term lead generation and brand awareness solution. The only caveat is that it has it’s own unique challenges and opportunities when compared to B2C focused SEO. You can learn more these opportunities in our blog post about the topic.

SEO involves many different components and takes a lot into consideration. Through researching long tail keywords, tweaking code, writing engaging content, updating meta tags, building links, and optimizing user experience, we are able to communicate to Google and other major search engines what your business and website are about.

Naturally, the better these search engines understand what you’re about, the more likely you are to rank higher for search queries relating to your business (also known as keywords). Higher rankings equals more targed traffic to your website. Those new users equal more qualified leads and eventually more customers as well.

If you’re talking about adding in your keyword 157 times for no reason to a page and engaging in spammy link building practices in order to get a page to “rank”, then yes. That’s dead.

However, in 2022 and beyond, mastering search intent, customer journey mapping, having a solid content marketing strategy, and using search as a vehicle to develop a deep understanding of your buyers in order to generate demand for your offer is very much alive.

As an SEO firm, we’ve bet our entire business model that building sustainable organic growth is possible through excellent SEO and content marketing, and that won’t be changing anytime soon.

A search engine optimization strategist (sometimes referred to as an “SEO specialist” or “SEO consultant”) is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves. Our B2B SEO agency contains 4 primary SEO strategists who own a unique aspect of your SEO campaign.

As an SEO company, we use a lot of tools. Here are some of our favorites:

  • Google Search Console
  • Google Analytics
  • Grammarly
  • Google Data Studio
  • Content Harmony
  • Screaming Frog
  • Yoast
  • Google Tag Manager
  • Ahrefs
  • Surfer SEO

On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.

Technical SEO:  This involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.

Local SEO:  Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.

Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.

In order to find and hire the best B2B SEO agency possible, follow these key considerations:

  • Look into their portfolio and past clients
  • Discuss examples of successful campaigns
  • Google them and see what comes up
  • Have them walk you through their methodology
  • Ask them about their reporting and ongoing strategy process

and avoid these traps:

  • Cookie cutter scope of work without looking into your specific needs
  • Claims that you can pay them or Google to rank #1 organically for any keyword
  • Gauranteed rankings in a predetermined time period
  • $199 campaign specials that won’t result in any new leads for your business
  • Agencies who rely on cold calling or paid ads to generate their own leads without any SEO in place
  • When founders and employees aren’t listed on the website

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Rocky Pedden

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