205% Growth in Organic Users in 6 Months
Through targeted content auditing, strategic keyword optimization, and alignment with sales objectives, CloudTask significantly improved organic traffic quality, tripled organic users, and achieved a #1 Google ranking for their most valuable keyword within six months.
“RevenueZen has been great to work with…Their results so far have been impressive.”
– Wes Burger, Marketing Director
205%
YoY Increase in Organic New Users
230%
Increase in
Non Branded Keywords
33
SEO sourced leads in first 5 months
The Challenge
When we first spoke to Wes and the Cloudtask team, we were already excited due to the incredible awareness they had already built both offline and online. They already had a base of incoming organic traffic, but they didn’t know how to make it predictable or scalable. The traffic was coming in, but they didn’t know which keyword targets, links, or optimizations got them there.
Their biggest desire was to align marketing strategy with sales objectives, so that incoming users were not only satisfied with the content, but that they would then continue their journey throughout the site and convert into customers. It was a classic case of driving a lot of the wrong traffic and in some cases, making content for the sake of making content. At this point, we knew our partnership would be a good fit. That kind of first principles thinking is exactly what we do for all of our clients. So we got to work.
The Strategy
Our first step was an in-depth content audit and optimization roadmap. They had over 100 content assets that had been produced and the top 10% were doing the bulk of the demand generation work. Through this process we identified content that either needed to be optimized, consolidated, or deleted, along with a more specific action for each page.
In parallel with our content audit, we also performed a technical audit, competitive gap analysis, and buyer intent-based keyword research. We worked with Wes and his CEO, Amir, to align every aspect of this research to their sales strategy for a laser focused set of SEO related objectives. From there, we implemented immediate changes to upgrade the performance of the website, optimized all of their page level SEO factors, created a top of funnel oriented content strategy for the blog, and started a link building strategy to build on the domain authority they already had.
Due to that existing domain authority, the results from our efforts came fairly quickly within the first 6 months. We were able to look at new incoming data on a month to month basis and use that information to take an iterative approach with our ongoing optimizations.
The Results
Within just 12 months of launching their focused SEO and content strategy, CloudTask achieved impressive growth in high-quality organic traffic. Organic new users increased by 205% year-over-year, while visibility for non-branded keywords improved by 230%, leading directly to more qualified website visitors. By reaching the #1 position on Google for their most valuable business keyword, CloudTask built greater authority, enhanced user engagement, and generated results equivalent to $48,957 in monthly paid ad spend, establishing a powerful foundation for continued scalable growth.
