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SEO For B2B Professional Services Firms
We use proven SEO and content strategies designed to help your B2B services firm attract qualified leads, build brand authority, and increase closed won deals in competitive industries. If you’re ready to reliably increase your organic search sourced revenue, but don’t know where to start, let us be your trusted partner.
We Understand The Unique Challenges & Opportunities Of SEO for Professional Services
Our team specializes in SEO strategies that do more than just rank; they drive qualified organic traffic that fuels real business growth. We take a clear-eyed approach to identify the search terms your firm can truly own and design a content marketing plan tailored to secure that first-page visibility. With us, an SEO strategy isn’t a gamble—it’s a proven step towards steady growth and more clients.
A strong online marketing strategy is the difference between being found and being forgotten in today’s digital-first world. Nearly every online journey begins with a search engine—93% of the time, in fact. And with 75% of users never scrolling past the first search engine results page, getting your services firm seen means more than just showing up.
Some of The Amazing Brands
We’ve Worked With
What Our Clients Say
Your business doesn’t have the luxury of outside funding or endless money to spend on unprofitable campaigns. We get that.
That’s why every professional services company we work with gets a unique and lazer focused strategy tailored towards their ideal customer, existing progress, and business goals.
Our north star is your current sales goal.
You Need Solutions, Not Just Deliverables
On Brand, EEAT Focused, and Technically Accurate Content Creation
As experts in B2B content marketing, we know that content is king and that the internet is no exception to this rule.
As your dedicated SEO agency, we want to help you create stunning new content and optimize your assets at the same time. Our goal is to help you become the go to resource for target customers, give them the information they need to give them confidence in your offer, and ultimately, get in touch with you.
White Hat Link Building and Digital PR To Improve Your Authority
One of the most important ways to build authority and buff your search engine rankings is through link building.
Backlinks, which ‘link back’ to your content from external sites, position you as the expert that all other experts turn to — both in the eyes of readers and the algorithms that rank your site.
On Page and Technical SEO Implementations
Your On Page SEO is your handshake to potential customers. Elements like the title tag, H1 and meta description are the first things your website visitors will see and are crucial to ranking well in Google Search.
We understand that ranking well for target keywords in Google Search is worth nothing if your website visitors aren’t engaged enough to take action and convert into leads. So each on page optimization or technical SEO improvement is made with user experience and brand positioning in mind.
Our On Page SEO solutions are your new competitive advantage.
Monthly Performance Reporting & Proactive Strategy Calls
Every one of our team members is trained with our 5 key account management principles in mind.
With access to your Sales CRM pipeline dashboard, GA4 Key Events, our own SEO ranking tracking tools, and Google Search Console, we perform monthly analysis to determine your return on your investment.
From keyword rankings, clicks, new website visitors, leads, all the way to closed won revenue, our goal is to be the first to deliver every KPI improvement and ship insights/recommendations before you even know there was a potential issue.
Take Control Of Your SEO-Sourced Pipeline
Take Control Of Your SEO-Sourced Pipeline
Your New Organic Growth Acceleration System
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
SEO stands for Search Engine Optimization. SEO for Professional Services is a mixture of different strategies and digital marketing disciplines designed to drive more website visitors from organic search. By targeting relevant keywords, creating high-quality content, and building authoritative backlinks to attract potential clients and establish industry expertise, SEO is designed to ensure searchers find your unique offer.
Our SEO services are best suited for:
Accounting Firms/CPAs
Helping you stand out from the sea of spreadsheets, we drive organic visibility so that your target clients can easily find the trusted financial advice they need.
Law Firms
With SEO strategies focused on building authority, we ensure your firm shows up in front of clients needing your expertise—whether it’s IP Law, corporate counsel, or any niche in between.
Business Consultants and Advisory Firms
Positioning you as the go-to advisors in your field, our SEO approach is tailored to capture clients actively seeking expert guidance.
Manufacturing/3PL
From parts to products, we help manufacturers and logistics companies boost online visibility, connecting you with buyers who rely on quality supply chains.
Commercial Contractors
In a crowded field, we make sure your services are easy to find so clients see you as the reliable, skilled choice for their next project.
Architectural Firms
When clients are searching for visionaries, we put your firm at the top of the list, showcasing your expertise in design and innovation.
IT/Marketing Companies
Whether it’s tech or creative, our SEO strategies bring you the clients looking for solutions only your team can deliver.
and many others.
Yes. SEO is important for professional services firms and can help improve quality and quantity of inbound leads.
It’s also crucial to understand how and why it’s so important so that you can better use search engine optimization to create a strong online presence, attract potential clients, and accomplish your revenue goals.
SEO is powerful for professional services firms because your customers and clients are actively searching for solutions to their problems every single day.
Yes they also ask ChatGPT, their family for referrals, use platforms like Yelp, and even seek help on social media. Google search is not the only channel where people seek to meet their needs, but it is the largest search engine in the world and processes over 8 billion searches per day.
Anyway you slice it, your future customers are using Google Search and if you’re nowhere to be found, then you’re going to spend a lot more time, money, and effort trying to hunt them down with paid ads or outbound outreach.
On top of that, every effective SEO strategy uses data from the search results to inform your content strategy so you can better serve the needs of any prospect. Not only the ones who come from Google Search. By optimizing your content to be found in Google Search you are also optimizing it for website visitor engagement and conversion which will help visitors from your other marketing channels to convert more easily as well.
Long term SEO is valuable because you own your assets that you build. You don’t have to pay for SEO once it’s up and running like you do with other marketing channels.
If you’re talking about adding in your keyword 157 times for no reason to a page and engaging in spammy link building practices in order to get a page to “rank”, then yes. That’s dead.
However, in 2022 and beyond, mastering search intent, customer journey mapping, having a solid content marketing strategy, and using search as a vehicle to develop a deep understanding of your buyers in order to generate demand for your offer is very much alive.
As an SEO firm, we’ve bet our entire business model that building sustainable organic growth is possible through excellent SEO and content marketing, and that won’t be changing anytime soon.
SEO strategies for “professional services” and “SaaS” companies differ mainly in their target audience, content, keywords, link building, conversion goals, and user experience. Professional services typically focus on local SEO for regional clients, create industry-specific content, and target keywords related to their services and location. They seek authoritative backlinks from industry-relevant sources.
Conversion goals involve inquiries or appointments, and their websites prioritize testimonials and contact information. In contrast, SaaS companies aim for a global audience with broader keyword targeting, emphasize technical product content, and seek tech-related backlinks.
Their conversion goals often involve software trials or subscriptions, and they prioritize website speed, usability, and onboarding. Despite these distinctions, both can benefit from SEO to enhance their online presence.
A search engine optimization strategist (sometimes referred to as an “SEO specialist” or “SEO consultant”) is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves. Our B2B SEO agency contains 4 primary SEO strategists who own a unique aspect of your SEO strategy.
As an SEO company, we use a lot of tools. Here are some of our favorites:
- Google Search Console
- Google Analytics
- Grammarly
- Google Data Studio
- Content Harmony
- Screaming Frog
- Yoast
- Google Tag Manager
- Ahrefs
- Surfer SEO
On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.
Technical SEO: This involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.
Local SEO: Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.
Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.
On Page Optimizations like your website’s url, title tag, meta description, and keyword inclusion are confirmed Google Search ranking considerations. Other search engines also use these factors to determine who should rank in what position in their results.
Here are the main things that go into our process:
- Keyword research. This is the foundation of our on page optimizations because without understand the search volume, difficulty, intent, or right to own of your business for the target keyword, our optimizations would be meaningless.
- Updating content. Sometimes updating existing content with small but meaningful updates is better than creating something new. Part of our on page optimization process is suggesting ways to help you create more informative content that matches the need that the searcher has. We then work with your team to include new phrases or sections in your content. That’s how you turn clicks from search results into potential clients.
- Meta tags. You can’t improve your visibility in the search engine results (SERPS) for your target keywords if Google and other search engines can’t find, index, or understand your content. That’s why we take the time to carefully ensure that all of your meta tags are correctly implemented and then tested to ensure they are working properly.
Great question. Every consulting firm or consultant we work with is distinctly unique because the individual is part of the appeal.
Every campaign we build together consists of:
- A target client and business model deep dive. Whether you’re offering outsourced services, group coaching, or retainer based consulting services, we’ll lead you through an exploration session until we understand your business almost as well as you do.
- Focus on areas you have the right to own in Google Search. Not all keyword searches are made equally and your consulting business might not have the same domain trustworthiness as others who have been working on campaigns longer. Our research, analysis, and recommendations take into consideration how long you’ve been in business, the authority of your existing website, existing content strategy, and most importantly, your resources available during the campaign.
- Bring you – the individual – to the forefront. In 2024 and beyond, Google and your prospects want to understand the folks behind the brand. They want to connect with what you uniquely believe and do best to ensure it lines up with what they want to accomplish. Buyers are more skeptical and often take longer to make decisions than in previous years. So positioning you the consultant as an authority, incorporating true thought leadership into the content, helping create an organic presence on LinkedIn for content distribution, and similar strategies, are one of our core priorities.