Are you on the hunt for a SaaS content marketing agency who can partner with you to increase your organic search sourced ARR in an increasingly confusing AI Search driven world?
You’re in the right place.
These are the folks you should consider.
Or, if you’re having trouble deciding, give me a call and we’ll talk through it together.
Top SaaS Content Marketing Companies TL;DR
- The Best SaaS content marketing agencies in 2025 are: RevenueZen, Skale, Accelerate, Minuttia, Simple Tiger, Directive, Embarque, and First Page Sage.
- Top SaaS content marketing agencies most commonly offer the following services: Analytics set up, intent based keyword research, competitor gap analysis, content audits, on page optimizations, technical content creation, solutions page creation, expert led interview content, digital PR and link building, and ongoing strategy consulting.
- Consider the following when choosing an agency: proven track record, plenty of reviews and testimonials, they use their own strategies, uses your data and experts for content foundations, focused on actionable recommendations, and transparent with results.
- RevenueZen is the Best SaaS Content Marketing Agency in 2025.
| RevRank | Company Name | Solutions Page | Headquarters | Founded | Key Clients | Best For | Starting Price |
|---|---|---|---|---|---|---|---|
| 1 | RevenueZen | https://revenuezen.com/saas-seo-agency/ | Portland, OR | 2017 | Mainstreet, Bloomfire, Lightyear | Adaptive and Revenue-Focused SEO Growth Plans | $5,000/month |
| 2 | First Page Sage | https://firstpagesage.com | San Francisco, CA | 2009 | Salesforce, Logitech, Verizon | Enterprise Clients With SEO and Thought Leadership Needs | $10,000/month |
| 3 | OuterBox | https://www.outerboxdesign.com | Akron, OH | 2004 | Embrace Pet Insurance, Lowes, Crayola | Website Design With SEO included | $1,000/month |
| 4 | Saffron Edge | https://www.saffronedge.com | Fairfield, NJ | 2008 | Lattice, Calendly, Cortex | Conversion-Focused SEO for SaaS Growth | $1,000/month |
| 5 | Embarque | https://www.embarque.io | New York, NY | 2020 | Mailjet, EmailOctopus, VEED | Premium Content Creation for B2B SaaS | Not disclosed |
| 6 | Sure Oak | https://www.sureoak.com | Brooklyn, NY | 2017 | Mercedes-Benz, American Red Cross, ZenPack | Long-Term, Growth-Focused B2B SEO Strategies | $1,000/month |
| 7 | Skale | https://skale.so | London, UK | 2019 | Appcues, HubSpot, UserTesting | Combining Content Components and Rev Ops | $5,000/month |
| 8 | Directive | https://directiveconsulting.com | Irvine, CA | 2014 | Calendly, Adobe, Gong | Combining Paid and Organic | $5,000/month |
If you’re curious to learn even more, keep on reading.
Let’s Set The Stage
If you’re leading marketing at a B2B SaaS company, you’ve probably got a content problem.
Maybe you don’t have enough of it. Maybe you have plenty, but it’s not bringing in pipeline. Maybe your competitors are running laps around you in organic search, and you’re starting to wonder if you’re wasting time on blog posts nobody reads.
And now GenAI is in the mix, making everything feel even less predictable.
You’ve seen the takes.
AI will replace search. AI will kill content marketing. AI will write everything for us. Blah blah blah…
None of those are true. AI isn’t the problem.
Having an unknown brand is the problem. Stuffing your site with low-quality, aimless content is the problem. Not adapting to the new ways that customers make purchase decisions is the problem.
And guess what?
Those have nothing to do with AI. It’s just now the stuff that never had a shot at ranking or converting is finally getting put out of its misery.
I for one at stoked for the wheat to be seperated from the chaff.
Content marketing still works, but the approach has to change.
Slapping keywords into a blog post isn’t enough. The game now is content that’s intentional, targeted, and actually helps your buyers make decisions.
This is where a great SaaS content marketing agency comes in.
Not to pump out more words, but to create the kind of content that ranks, converts, and moves deals forward. The kind that makes sense in an AI-powered world, because it’s built for actual people, not just algorithms.
So what does that look like? What can a SaaS content marketing agency actually do for your business?
Let’s break it down.
What Can SaaS Content Marketing Agencies Do for My Business?
If you’re heading up a SaaS company, we know that you definitely know a thing or two about branding, strategy, and marketing. You likely even have incredibly talented people on your team who are fearlessly leading some of these efforts. So, why should you even fuss with SaaS content marketing agencies at all?
The short of it is that content marketing is far too important (and can be far too impactful for your entire organization) to leave up to chance, and in order to get the rankings-moving results you’re aiming for, your content marketing approach needs to be airtight and exceptional.
Why is that the case?
First, let’s touch on what content marketing is exactly. Content marketing is a marketing approach which focuses on creating and distributing valuable and relevant content, in order to attract an audience that’s interested in what your company has to offer.
It’s marketing that almost doesn’t feel like marketing to the audience. Instead of creating ads, or promoting products or services, an organization will create content (such as blogs or videos) which provide useful information to the audience.
The goal of all of this is to get audiences interested, build a relationship with them, build brand authority, and ultimately, influence your audience’s purchasing decisions.
While the creation of content might sound simple enough to execute, it’s not enough to simply write or create something and post it online. There are many technical steps and practices which go into researching topics, determining keyword use, crafting quality content that’s useful, posting it, and building authority for the page and website, so that this content actually reaches its intended audience, and converts.
In the SaaS industry, this visibility and reach is vital. Data tells us that the SaaS space in 2025 is worth more than $195 billion, and it has increased in size by more than 500% in the past seven years alone. What this means is that in this rapidly growing and competitive space, standing out and finding ways to attract inbound leads is paramount.
Not only that, but clients are turning to SaaS solutions more and more. Studies show that 38% of companies say 100% of their processes are running solely on SaaS platforms. There are customers to be had when it comes to SaaS, and in order to get your slice of the pie, you need to make it seamless for your customers to find you.
That’s where SaaS content marketing agencies shine.
The Pros of Working with SaaS Content Marketing Agencies
When you work with one of the leading SaaS content marketing agencies, what can you expect them to actually do? Here are some of the benefits of working with SaaS content marketing agencies, and what you can expect:
Benefit #1: They start with result-oriented research
Any skillful content marketer knows that you can’t just start by creating content. You first need to have a wealth of understanding of practices such as technical SEO, and will start with content audits and editorial content planning. Their strategies will involve keywords which actually deliver on your business goals, instead of keywords which just *sound nice.
Benefit #2: They understand the buyer’s journey
Content is never one-size-fits-all, because your customers aren’t coming to your content from the same place. What we mean by this is that all customers are at different stages of the buyer’s journey, which means they’re operating with various stages of awareness, consideration, and product comparisons, before deciding to make a purchase. Content needs to be created with the buyer’s journey in mind, so it’s meeting your customer where they genuinely are.
Benefit #3: Consistent content creation is spearheaded by pros
It’s one thing to write a blog post here and there. It’s another thing to consistently produce quality content which actually meets the needs of your customers. The leading SaaS content marketing agencies know this, and they take the reins on the content production process. That means you get quality content, in quantities that actually move the needle.
Benefit #4: The know what it takes to strengthen your results
Technical SEO involves more than just posting and hoping for the best, and SaaS content marketing agencies know the tricks of the trade to actually get the results you want. For example, link building is one of Google’s top 3 considerations for ranking your content, and is critical to the long-term success of any content marketing campaign. That’s why SaaS content marketing agencies know how to build quality backlinks, which are white hat and Google-approved.
Benefit #5: Their data-backed approach is versatile
Content marketers leverage data and analytics to monitor the results of any content marketing campaign. This means they can easily tweak a strategy, double down on what’s working, and pivot as often as needed. This also means that you have increased flexibility as a client, to end up with a tailored plan that meets your business’ precise needs.
What Can You Expect SaaS Content Marketing Agencies to Own?
If you’re not already working with an external partner for your SaaS content marketing needs, then you might be wondering what exactly you can expect a SaaS content marketing agency to do, and what they’ll own in your organization. While this can vary depending on what your organization looks like, here are some of the roles + responsibilities of SaaS content marketing agencies:
Data-backed keyword research
Your content marketing partner will provide you with keywords backed by data and meticulous research. Factors for keyword selection can include search volume, competitiveness, and the search intent of the target user. Your content marketing partner will also conduct SERP analyses, and will ensure that the chosen keywords are mapped to specific stages of your buyer’s journey, before content is created.
Robust SEO audits
All websites are vulnerable to SEO errors, which can hold a site back from ranking, and can hinder the success of content. That’s why your content marketing partner will turn the lens on your current website’s pages, and scrutinize them for issues which might be a point of friction for ranking, or for visitors to your website. These audits ensure that search engines are also properly crawling and indexing your site. During this time, underperforming content can be modified, or removed altogether.
Aggressive competition analysis
The SaaS landscape can be cutthroat, and your competitors are not to be ignored during the content marketing process. Your SaaS content marketing agency will analyze what your competitors are doing, and what their marketing strategies are like, so you can break through the ranks, present as an attractive option to clients, and leverage any gaps in their strategy.
On-page SEO deployment
Proper SaaS content marketing starts with optimizing the pages and content which already exists. This might include keyword optimization on your home page, landing pages, and service pages, for example, as well as current blog content. Other strategies such as link building, URL optimization, and proper use of heading and title tags can come into play here, to strengthen the performance of current content.
Specific, targeted content creation
SaaS content marketing agencies create content which is useful to your audiences, technically accurate, and that is hyper-targeted to your customer’s buyer journey. Whether they’re first learning about solutions to their pain point or they’re debating between brands, your content will get them converting.
Strategies to strengthen your site
If you’re wondering why some content ranks above yours, it might have to do with things like domain authority (DA). By taking steps to build your DA (such as link building), your content marketing partner will help your site get better-recognized for your SEO efforts. They might deploy strategies which include guest posting, outreach campaigns, and building business directory profiles, for example.
Continuous support (as your company grows)
Your SaaS content marketing agency knows that it takes continuous effort and support to reach the content marketing goals you dream about. They’ll provide you with ongoing support, and will act as a lifeline for your business, providing you with feedback, insight, and expert advice.
Factors for Choosing a SaaS Content Marketing Agency
So you’re interested in partnering with a SaaS content marketing agency, but you’re not sure where to start. The truth is that there are really tons to choose from, and it can be hard to determine which one is the perfect fit for your org.
Here are some things to consider when choosing a SaaS content marketing agency:
1. Let their track record speak for itself
Sure, SaaS content marketing agencies might sound like they have their ish together, but do they actually? In order to see if they actually deliver on their promises, take a look at their track record. This can include successful content marketing campaigns and past clients.
2. Weigh their own content marketing results
It might be a trial by fire, but these results should speak for themselves: when you search keywords, does your content marketing agency rank? Is their content on Page 1, ranking highly, and are you actually finding it organically? If so, it’s likely a great indicator that your content marketing agency knows what’s up, and that they’re able to successfully deploy their own strategies and get intended results.
3. Conduct a quality audit
Creating content is one thing, but creating accurate, interesting, and high-quality content is another. Review the content on an agency’s website (including their pages and blog) to see what type of content they’re actually producing.
4. Ask about their offerings
Content marketing can take many shapes and sizes, and it’s important to understand what an agency is going to deliver. Their strategy might include content production, strategy development, link building, and SEO audits, for example, or it might just include content production. Understand how comprehensive an agency’s approach is, to determine if they’ll be able to get you the results you’re angling for.
The Best 8 B2B SaaS Content Marketing Agencies In 2025
Now that you know just about everything there is when it comes to working with a content marketing agency, let’s get into it. Here is our curated list of the best X SaaS content marketing agencies to work with.
1. RevenueZen
Okay, you caught us. We’re starting off strong with ourselves, because we deeply believe in the quality of our content marketing work, and we think we could be a great fit for one another.
We have a proven track record when it comes to successful SaaS content marketing and SaaS SEO strategies, and we produce powerful results, for both clients and ourselves.
What do we mean by that? Firstly, our team is made up of Senior SEO strategists and content managers, who have industry-leading experience which translates into real, tangible business results.
Just take a look at the SEO for our own brand: we rank in the top 10 for some of the most competitive terms in our own industry, including:
- “B2B inbound marketing”
- “SaaS technical SEO”
- “B2B SEO services”
- “B2B SEO agency”
- “How to post on LinkedIn”
- “B2B SEO agencies”
- “SaaS website best practices”
We know what it takes to execute a content marketing strategy which converts. That’s why we don’t just offer keyword research + content production (although that’s part of what we do).
Our content marketing services include robust research, meticulous keyword selection, on-page audits, SEO & link building practices, competitive gap analysis, and off-page SEO.
That’s a bit about us. You should also know that we’re big believers in working with brands and people who are genuinely a perfect fit for us, and who will best benefit from our services. That’s why we’re happy to share some other SaaS content marketing agencies with you.
We’re not afraid of a little competition, because we know our results and work speaks for itself.
2. First Page Sage
First Page Sage is a B2B-focused SEO and thought leadership marketing agency. Their approach centers on in-depth audience research and persona development to craft content strategies that enhance visibility and credibility. By combining high-quality, keyword-optimized content with a data-driven SEO strategy, they aim to position clients as authoritative voices in their industry while driving lead generation.
Key Services:
- Thought leadership content creation, including articles, white papers, and guides
- Customized SEO strategy development aligned with business goals
- Lead generation through content-driven marketing efforts
- Conversion rate optimization (CRO) to improve website performance
- SEO consulting, including audits and strategic recommendations
Best For:
B2B companies looking to build industry authority and generate leads through a structured, SEO-driven content strategy.
3. OuterBox
OuterBox is a full-service digital marketing agency specializing in SEO, PPC, web design, and content creation. Founded in 2004, they take a data-driven approach to digital strategy, starting with an in-depth business analysis to understand a client’s brand, goals, and audience. Their process includes audience segmentation based on behavior and demographics, ensuring content is personalized for engagement and conversion. OuterBox prioritizes continuous optimization, using performance analytics to refine strategies and align marketing efforts with business objectives.
Key Services:
- SEO copywriting to improve organic search visibility and conversion rates
- Targeted email marketing campaigns designed for audience engagement and retention
- Web analytics services to track and optimize digital performance
- Lead attribution tracking to provide insights into customer journeys and marketing effectiveness
Best For:
Businesses looking for a full-suite digital marketing partner with expertise in SEO, PPC, and content marketing to enhance online presence and drive measurable results.
4. Saffron Edge
Saffron Edge is a digital marketing and transformation agency that helps B2B companies in industries like SaaS, manufacturing, and healthcare scale their marketing efforts. With offices in New Jersey and India, they have worked with over 2,500 clients worldwide, focusing on strategic content creation and performance-driven marketing. Their process begins with an in-depth website, competition, and market analysis, followed by a structured execution plan. They emphasize semantic alignment, ensuring content is both search-friendly and valuable for target audiences.
Key Services:
- Developing content marketing strategies tailored to business objectives and audience insights
- Creating high-quality content across multiple formats, including blogs, e-books, whitepapers, infographics, and videos
- Optimizing content through A/B testing and ongoing adjustments to maximize engagement and ROI
- Implementing marketing automation to streamline campaigns, improve customer journeys, and enhance efficiency
Best For:
B2B brands looking for a structured, data-driven approach to content marketing and digital transformation.
5. Embarque
Embarque is a content marketing agency that focuses on helping startups and online businesses grow through SEO. Their process is built around thoughtful strategy and consistent execution, starting with goal setting, persona development, and competitive research. From there, they build detailed content plans and calendars aimed at improving visibility in search and driving sustainable growth. The emphasis is on producing high-quality, original content with clear intent and measurable impact.
Key Services:
- Writing SEO-focused content including articles, landing pages, and product descriptions
- Conducting keyword research that aligns with business goals and user intent
- Mapping target keywords to specific pages for better structure and improved rankings
- Using analytics to track content performance and inform future strategy
- Generating backlinks through manual outreach and white-hat techniques
- Providing project management support and SEO mentorship for internal teams
Best For:
Startups and SMB SaaS companies looking for a flexible SEO partner that can handle strategy, content creation, and implementation without a lot of hand-holding.
6. Sure Oak
Sure Oak is a digital marketing agency offering SEO, link building, and content marketing services for B2B companies. Their approach starts with keyword research and audience analysis to pinpoint opportunities that align with real search intent. From there, they develop content strategies focused on evergreen topics—think content that keeps working long after it’s published. Their team handles everything from idea to execution, aiming to deliver consistent quality and helpful, value-first content that builds trust over time.
Key Services:
- Writing SEO-optimized content designed to match search intent and improve rankings
- Conducting keyword research to find high-impact opportunities for organic growth
- Building backlinks through guest posts on relevant, authoritative sites
- Running social media ad campaigns to support brand awareness and lead generation
- Improving on-site conversion rates by optimizing key website elements
Best For:
B2B brands that want an all-in-one SEO and content partner focused on long-term visibility and meaningful lead gen—not just quick wins.
7. Skale
Skale is a B2B content marketing agency that helps SaaS and tech companies grow through SEO-driven strategies. They focus on producing expert-led content that not only ranks well but also builds authority and delivers real value to readers. Acting as an extension of their clients’ marketing teams, Skale aligns content with business objectives and CRM insights to drive measurable outcomes. Their approach has delivered results like a 176% revenue increase and a 33% drop in churn within just four months.
Key Services:
- Creating SEO-optimized content that ranks in search and resonates with the right audience
- Developing content strategies focused on high-intent topics and preventing content decay
- Conducting keyword research and audience analysis to drive targeted organic traffic
- Building high-quality backlinks through digital PR and strategic outreach
- Improving conversion rates by optimizing key website elements for engagement and sales
Best For:
SaaS companies looking for a content and SEO partner that prioritizes real business results—higher revenue, stronger retention, and long-term growth.
8. Directive
Directive is a performance marketing agency built for B2B SaaS companies that want content to do more than just rank—they want it to drive revenue. Their approach blends data-driven strategy with creative execution, ensuring every piece of content aligns with buyer intent and contributes to measurable business outcomes. Instead of chasing vanity metrics like traffic, Directive focuses on understanding customer motivations, buying signals, and research habits to craft content strategies that convert.
Key Services:
- Developing content strategies built around ideal customer profiles and revenue goals
- Creating SEO-driven content that ranks well and leads to real conversions
- Optimizing website elements to improve user experience and increase conversions
- Using performance-driven design to enhance content engagement and impact
- Aligning marketing operations, tools, and systems to directly support revenue growth
Best For:
B2B SaaS companies looking for a content marketing partner that prioritizes revenue over rankings and delivers strategies built for measurable success.
Get A Second Opinion For Your B2B SaaS Content Strategy
You have big dreams for your product, we get it.
We feel the same way about helping our clients build effective and sustainable content engines.
Let us own your content strategy, production, creation, deployment, and monitoring, so you can focus on doing what you love and taking it to the places you dream about.
If what we’re offering sounds up your alley, let’s talk.
