Running an effective LinkedIn campaign requires a deep understanding of the critical elements that lead to success. Here’s an overview of the most significant ones:
Your profile is the first thing people see. It’s your calling card. Because of that, you must ensure you optimize it to:
- Grab attention
- Be engaging
- Build trust and credibility
- Immediately show who you are and the problems you solve
An optimized LinkedIn profile is crucial to help you not just grow your network but also help project your authority and credibility. The result is more leads and sales.
Regular Thought Leadership
A critical success element when running LinkedIn campaigns is building yourself as a thought leader. This involves creating valuable content your target audience will find relevant and helpful.
Becoming a thought leader on LinkedIn requires a strategic approach. You need to:
- Share unique and helpful advice and experience
- Target the right audience to position yourself as an authority in your niche
- Engage in industry-specific conversations and leave useful comments
Establishing yourself as a thought leader is essential to achieving your LinkedIn marketing and sales goals. Consistent value will boost your visibility and help you earn your audience’s trust.
Proactive Network Building
For B2B marketers, there’s no better platform to build meaningful relationships than LinkedIn.
That’s why you must be proactive about building your network.
To grow a network that will be beneficial to your business, you must be strategic about how you go about it. Target the right people, not just anyone who sends you a connection request.
For you to generate leads and drive sales, your network on LinkedIn must be more about quality than quantity. And that’s what you get when you get one of our LinkedIn campaign packages, which involves setting up your LinkedIn Sales Navigator account for you, to enhance targeting.
Paid ads are a great way of driving relevant traffic to your offer, provided that your average sales price is at least $40,000 per year and your ad creative is spot-on and stops people from continuing to scroll past it.
While our clients with mature advertising teams often see good results from their LinkedIn advertising spend, we consistently notice that the return on investment from organic content and outbound sales efforts on LinkedIn are far higher than using it for paid advertising.
As a result, we do not incorporate LinkedIn paid media advertising into our client work.