Generative Engine Optimization (GEO): What Every B2B Marketer Needs to Know About AI-Driven Search

Ken Marshall

Ken “Magma” Marshall is the Chief Growth Officer and a Partner at RevenueZen. He’s been battling Google / obsessing over helping brands grow through sustainable SEO & content strategies for the last 7 years. Husband, coffee addict, recovering foodie, mini Australian shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).

More from Ken Marshall

Generative Engine Optimization (GEO): What Every B2B Marketer Needs to Know About AI-Driven Search

Ken Marshall

June 16, 2025

Learn best practices for Generative Engine Optimization (GEO) to ensure your B2B brand is visible in AI-powered search results.

SEO Pricing: How Much Should You Pay for SEO Packages?

Ken Marshall

May 12, 2025

Looking to hire an SEO agency but not sure how much to budget? We’ve broken down the cost of SEO services as well as factors affecting SEO pricing packages

Long-Tail vs. Short-Tail Keywords: A Breakdown

Ken Marshall

May 15, 2025

Discover the difference between long-tail and short-tail keywords and why you need both for a competitive growth marketing strategy.

How to Budget for a Successful SEO Strategy

Ken Marshall

May 15, 2025

How much money should I spend on my SEO marketing? We're breaking down the best ways to approach a successful SEO strategy and how your tech or SaaS brand should be spending on SEO.

The Relationship Between CRO and Brand

Ken Marshall

May 13, 2025

What exactly are you supposed to do when CRO stands face-to-face with your brand guidelines? Here's our advice for striking a healthy balance.

What Is the Difference Between Demand Generation vs. Growth Marketing

Ken Marshall

May 15, 2025

What are the differences between growth marketing vs. demand generation? Discover how you can combine both to create a holistic marketing strategy.
A CEO looking out the window

Compartmentalization: A Founder’s Secret Weapon

Ken Marshall

May 15, 2025

In order for a business to thrive, founders have to be laser-focused, high energy, and relentless. To do that, they need to know how to compartmentalize.
A person drinking coffee next to their laptop, writing on their LinkedIn profile.

What’s More Important? The LinkedIn Company Page vs. Personal Profile Debate

Ken Marshall

May 15, 2025

What's more important? A company LinkedIn or a personal profile? Both serve a purpose, but a personal pages comes out on top.
rocks stacked on the beach by the ocean - illustration for saas website structure

SaaS Website Best Practices To Impress Google and Delight Your Users

Ken Marshall

May 15, 2025

Use our tried and true SEO focused SaaS website structure best practices to fuel your growth in 2024 and beyond.