Revamping Lead Generation: How We Doubled Our Client’s Leads in Just One Year [Case Study]

Ken Marshall

Ken “Magma” Marshall is the Chief Growth Officer and a Partner at RevenueZen. He’s been battling Google / obsessing over helping brands grow through sustainable SEO & content strategies for the last 7 years. Husband, coffee addict, recovering foodie, mini Australian shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).

More from Ken Marshall

Revamping Lead Generation: How We Doubled Our Client’s Leads in Just One Year [Case Study]

Ken Marshall

June 5, 2025

By implementing a user-centric lead generation strategy, we were able to boost a client's total leads by over 270%. Here's how.

Clicks to Conversions: How Our Client’s CTA Overhaul Led to a 150% Increase in Transactions

Ken Marshall

June 5, 2025

CTAs are a crucial element of growth marketing. Don't just take our word for it: We'll let this client's skyrocketing blog revenue speak for itself.

How Expensify’s Product Signups Increased 50% With A Comprehensive SEO, Content, and Lead Generation Strategy [Case Study]

Ken Marshall

June 5, 2025

Find out how we helped Expensify, a leading expense management platform, grow their traffic and product signups in just six months.

An 800% increase in organic search sourced revenue, in just 5 years [case study]

Ken Marshall

June 5, 2025

Read this enterprise SaaS SEO case study to learn how we helped a formation platform compete with giants—and win.
Two coworkers implementing their web analytics package.

B2B Web Analytics Implementation Guide

Ken Marshall

June 5, 2025

If you're looking for the complete B2B web analytics implementation & performance reporting guide, we've got you covered.

The No BullS*** SaaS Product Marketing Guide

Ken Marshall

June 24, 2025

This is what you need to develop a SaaS product marketing strategy that will actually translate into inbound leads.

Generative Engine Optimization (GEO): What Every B2B Marketer Needs to Know About AI-Driven Search

Ken Marshall

July 28, 2025

Learn best practices for Generative Engine Optimization (GEO) to ensure your B2B brand is visible in AI-powered search results.

SEO Pricing: How Much Should You Pay for SEO Packages?

Ken Marshall

May 12, 2025

Looking to hire an SEO agency but not sure how much to budget? We’ve broken down the cost of SEO services as well as factors affecting SEO pricing packages

Long-Tail vs. Short-Tail Keywords: A Breakdown

Ken Marshall

May 15, 2025

Discover the difference between long-tail and short-tail keywords and why you need both for a competitive growth marketing strategy.