More from Ken Marshall
Generative Engine Optimization (GEO): What Every B2B Marketer Needs to Know About AI-Driven Search
June 16, 2025
Learn best practices for Generative Engine Optimization (GEO) to ensure your B2B brand is visible in AI-powered search results.
SEO Pricing: How Much Should You Pay for SEO Packages?
May 12, 2025
Looking to hire an SEO agency but not sure how much to budget? We’ve broken down the cost of SEO services as well as factors affecting SEO pricing packages
Long-Tail vs. Short-Tail Keywords: A Breakdown
May 15, 2025
Discover the difference between long-tail and short-tail keywords and why you need both for a competitive growth marketing strategy.
How to Budget for a Successful SEO Strategy
May 15, 2025
How much money should I spend on my SEO marketing? We're breaking down the best ways to approach a successful SEO strategy and how your tech or SaaS brand should be spending on SEO.
The Relationship Between CRO and Brand
May 13, 2025
What exactly are you supposed to do when CRO stands face-to-face with your brand guidelines? Here's our advice for striking a healthy balance.
What Is the Difference Between Demand Generation vs. Growth Marketing
May 15, 2025
What are the differences between growth marketing vs. demand generation? Discover how you can combine both to create a holistic marketing strategy.
Compartmentalization: A Founder’s Secret Weapon
May 15, 2025
In order for a business to thrive, founders have to be laser-focused, high energy, and relentless. To do that, they need to know how to compartmentalize.
What’s More Important? The LinkedIn Company Page vs. Personal Profile Debate
May 15, 2025
What's more important? A company LinkedIn or a personal profile? Both serve a purpose, but a personal pages comes out on top.
SaaS Website Best Practices To Impress Google and Delight Your Users
May 15, 2025
Use our tried and true SEO focused SaaS website structure best practices to fuel your growth in 2024 and beyond.