Topical Authority In SEO: What It Is, Why It Matters, and How To Improve [+ Free Tool To Measure It]

Ken Marshall

Ken “Magma” Marshall is the Chief Growth Officer and a Partner at RevenueZen. He’s been battling Google / obsessing over helping brands grow through sustainable SEO & content strategies for the last 7 years. Husband, coffee addict, recovering foodie, mini Australian shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).

More from Ken Marshall

Topical Authority In SEO: What It Is, Why It Matters, and How To Improve [+ Free Tool To Measure It]

Ken Marshall

August 7, 2025

Learn all about topical authority and how to measure it with our free tool.

SEO Vs GEO: Key Differences And How To Optimize For Each Environment

Ken Marshall

July 28, 2025

GEO vs SEO isn’t old vs new. It’s rank vs relevance. Learn both, win both, and look like the only one in the room who actually gets it.

Top 5 AI Brand Visibility Monitoring Tools for GEO Success

Ken Marshall

July 25, 2025

AI brand visibility monitoring tools are the new rank trackers. Here’s what’s worth your money in 2025 and what’s just hype.

Top Answer Engine Optimization Agencies (AEO) In 2025

Ken Marshall

July 20, 2025

Discover the top answer engine optimization agencies. Compare expertise, strategies, and choose the best partner with my guide.

What Is Answer Engine Optimization (AEO)?

Ken Marshall

July 21, 2025

Learn about Answer Engine Optimization (AEO), its relationship with generative engine optimization, and how it differs from traditional SEO.

Top AI SEO Companies In 2025

Ken Marshall

July 20, 2025

The Best B2B Generative Engine Optimization (GEO) Agencies in 2025

Ken Marshall

July 10, 2025

Top 18 SEO Myths: Avoid These Traps

Ken Marshall

June 24, 2025

SEO myths can not only be misleading but allow you to waste precious time and resources on the wrong strategies. Read on as we debunk 18 common myths.
A pile of blue and white SEO reports sitting on a table with a pen

What is an SEO Report (and Why is it Important to Your Success)?

Ken Marshall

June 23, 2025

Your SEO efforts are only as powerful as the SEO reporting you use to understand your work. We're report obsessed at RevenueZen -- see why.