300% Increase In Organic Search Sourced Revenue In 12 Months
Through our SaaS SEO, content marketing, link building and social media services, Incfile, an online platform that helps entrepreneurs quickly and affordably form and manage their LLCs, transformed their online presence from steady performer into an industry powerhouse over a six-year partnership. In the first 12 months alone, Incfile achieved a 300% increase in revenue sourced from organic search.
“We are ranking on the first page of search engines for many of our targetted keywords and the traffic and leads have substantially improved over the period of our engagement”
– Marketing Director @ Incfile
Year 1
- 400% increase in organic traffic
- 300% increase in organic sourced revenue
- 71% increase in top 10 keyword rankings
Year 3
- 1,300% increase in organic traffic
- 400% increase in organic sourced revenue
- 177% increase in top 10 keywords from start to end of campaign
Year 6
- 3,000% increase in organic traffic
- 800% increase in organic sourced revenue
The Challenge
The business formation industry is fierce. Established giants dominate market share and control nearly all prime real estate on Google’s first page, making it challenging for newer companies to break through. Incfile, a rapidly growing startup, saw opportunity but struggled to gain traction with their current SEO approach.
Although their domain authority was steadily growing, their previous SEO agency wasn’t proactive enough to capitalize on it. The content strategy wasn’t moving fast enough, duplicate content weighed down their authority, and their top keywords, critical to driving real growth, simply weren’t ranking. The opportunity was clear, but so was the magnitude of the challenge ahead.
Phase 1: Laying the SEO and Content Foundation
To gain visibility in the fiercely competitive business formation market, Incfile’s initial strategy involved establishing a robust SEO foundation. This began with an in-depth audit of their website, revealing numerous technical issues and under-optimized content. Simultaneously, comprehensive competitive analysis pinpointed specific gaps and uncovered low-hanging fruit opportunities where Incfile could quickly make substantial gains.
With these insights, Incfile refined their content strategy, targeting high-value keywords such as “LLC” along with relevant long-tail terms. They also prioritized local SEO by creating detailed state-specific LLC guides, enhancing the relevance and personalization of their content. Complementing these content improvements, initial link-building efforts began to steadily increase site authority.
Strategic Initiatives:
- Comprehensive SEO site audit and technical cleanup
- In-depth competitive and keyword gap analysis
- Localized content strategy (state-specific LLC guides)
- Initial keyword targeting (LLC, long-tail terms)
- Early-stage link-building and backlink diversification
Phase 2: Accelerating Content Optimization and Competitive Gains
Building upon a solid SEO foundation, Incfile transitioned to aggressively optimizing their existing content to compete effectively against leading brands. By implementing advanced competitive analysis (“SEO 2.0”), Incfile identified strategic gaps, focusing specifically on improving underperforming content. This involved consolidating, revising, or removing weak content to dramatically elevate overall content quality.
Additionally, technical improvements such as faster page loading speeds and structured data implementation boosted Incfile’s visibility in rich snippets and search features. The team prioritized high-value, revenue-generating keywords and began developing industry-specific resources, interactive content, and downloadable offers to capture greater market share and convert more visitors into customers.
Strategic Initiatives:
- Detailed SEO competitive analysis and strategy update (“SEO 2.0”)
- Extensive content audit, consolidation, and quality improvements
- Advanced schema markup implementation and technical SEO upgrades
- Increased focus on high-value, revenue-generating keywords
- Development of interactive content and industry-specific resources
Phase 3: Scaling Lead Generation through Advanced Content and Conversion Strategies
With organic traffic steadily increasing, the next phase emphasized conversion optimization, refining content and CTAs to better capture leads. Incfile enhanced MOFU and BOFU content strategies, introducing targeted, action-oriented CTAs across blog posts. These CTAs were continuously tested, mapped to specific content, and optimized to boost conversion rates.
At the same time, Incfile expanded their digital footprint with a strategic YouTube video series targeting key search terms, providing additional content formats to engage audiences. To amplify trust and authority, they incorporated compelling customer stories, expert collaborations, and influencer partnerships, while concurrently scaling their link-building and outreach efforts with high-quality, shareable content.
Strategic Initiatives:
- Advanced MOFU and BOFU content strategies
- CTA audits, mapping, testing, and optimization
- YouTube content series for expanded visibility and SEO
- Customer storytelling and influencer collaborations for enhanced social proof
- Content-driven outreach and sophisticated link-building program
Phase 4: Optimizing User Experience and Integrated Organic Growth for Long-term Scalability
In the final stage, Incfile prioritized long-term sustainable growth through an integrated, UX-driven organic strategy. The website was migrated onto HubSpot CMS, significantly improving agility, enabling quicker updates, and enhancing content optimization. This move, coupled with a complete UX-driven website overhaul, streamlined navigation and significantly improved the overall user experience.
Incfile further centralized all their resources into an easy-to-use Resource Center, making relevant content accessible at every stage of the entrepreneurial journey. Automation and refined internal processes enhanced scalability, while innovative outreach initiatives—including entrepreneur-focused surveys, grants, and scholarships—expanded their backlink profile and brand authority, positioning Incfile for enduring success.
Strategic Initiatives:
- UX-focused site migration to HubSpot CMS for improved agility
- Comprehensive website overhaul prioritizing user experience and navigation
- Consolidation and centralization of all content resources
- Automated workflows and processes to enhance scalability
- Strategic outreach via surveys, scholarships, and grants to amplify authority and backlinks
- Creation of an integrated, cross-functional Organic Growth team
The Results
The growth Incfile experienced from these SEO and content initiatives was significant from the start. In the first year alone, organic traffic surged by 400 percent, while organic revenue rose by 300 percent.
Encouraged by these early successes, Incfile quickly invested more resources to accelerate growth. By year three, organic traffic had grown 1,300 percent, and revenue had quadrupled from our starting point.
Six years into our partnership, the results speak volumes, including a remarkable 3,000 percent increase in organic traffic and an 800 percent jump in organic revenue. The blog became a powerful revenue driver, with paid media ROI increasing 4,800 percent after strategic CTA optimization.
Meticulous UX refinements and automation led to a 270 percent rise in year-over-year leads, alongside a nearly 1,000 percent increase in backlinks. These numbers demonstrate the profound impact of a focused, user-centric SEO and content strategy.
