234% Organic Traffic Growth in 6 Months
Through strategic keyword research, targeted link building, and SaaS thought-leadership content, Lightyear, a disruptive B2B telecom marketplace, rapidly increased monthly organic traffic, keyword rankings, and domain authority, positioning itself as an industry leader.
“Since implementing their SEO strategy, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help”
– Dennis Thankachan, CEO
+234%
Increase in
Monthly Organic Traffic
+644%
New Keyword Rankings
+145%
Increase in
Domain Authority
The Challenge
When we met Dennis and the Lightyear team, they were already positioned well to dominate their industry. Solid understanding of their ideal customer with the product market fit to inspire and delight. The challenge was how to scale up the authority of a relatively new site without a previous SEO campaign running. Everyone on the Lightyear team knew the value of inbound demand generation, but they were looking for a tried and true partner to give them strategic direction on the best use of their time and resources.
The Strategy
That’s where we came in. RevenueZen helped design a strategy where Lightyear could keep their brand content standards high, but also take advantage of some SEO related short and long-term wins: those goals are never mutually exclusive.
This involved targeting high purchase-intent keywords that were aligned with Lightyear’s business objectives, identifying and reaching out to key partner websites for co-marketing opportunities, and producing high level thought leadership and resource content to attract new users. Over time, we learned from the initial results which keyword targets and backlink types were driving the best performance.
Our engagement with Lightyear was similar to all of our engagements with venture-backed software and marketplace companies: fast growth, heavy collaboration, and focus on CAC Payback.
The Results
Within six months of initiating their focused SEO strategy, Lightyear achieved impressive growth in key organic search metrics. Monthly organic traffic increased by 234%, and keyword rankings grew by 644%, significantly enhancing their digital visibility among ideal customers. Domain authority improved by 145%, helping Lightyear rank consistently in the top five for multiple high-value keywords aligned with buyer intent. These rapid, measurable improvements provided Lightyear a strong foundation for continued inbound lead generation and sustainable, scalable growth.
