Building the right brand identity to represent your business plays a crucial role in achieving success. Successful SaaS and PS companies rely on compelling copy to communicate value to buyers, not flashy visuals, so for B2B companies, a brand’s verbal identity matters most.
To get the job done right, brand messaging needs to be accurate, complete, unique, and consistent. Otherwise, a company risks looking less focused and poorly defined alongside competitors.
Creating a Brand Messaging Guide (BMG) is an essential first step for growth-minded businesses ready to design and refine their verbal brand identities.