Sales Enablement Consulting, Coaching
& Training
Alongside Successful Enterprise Sellers
When was the last time your sales trainer closed a deal of their own? Our senior consultants have closed $4M-sized deals in the last year. With an emphasis on value-based selling methodology, we’ll build your sales enablement program from the ground up. Learn more about our sales enablement consulting services.
Ever had “2-day workshop, then the trainer is gone” training? Not us. We’ll train, coach, reinforce, and drive accountability to increased win rates across your organization on an ongoing basis.
Bring Us Into Your Sales Trenches
Our Sales Enablement Methodology
Define your sales enablement goals and metrics, such as increasing win rates, reducing cycle length, improving customer satisfaction, and growing top-line revenue.
Identify the strengths and weaknesses of your sales team, content, tools, and processes with a comprehensive sales enablement maturity and gaps assessment.
Create your sales enablement strategy — and determine how to bridge the gap and achieve your goals. Build key initiatives and activities, identify stakeholders, and define the resources and budget you need.
Define how you will execute your plan and ensure alignment and adoption across your organization. Create a system to track and report on your sales enablement metrics and outcomes.
Identify the feedback mechanisms and best practices you will use to optimize your sales enablement efforts. Create a platform or dashboard to manage and measure your sales enablement activities and results.
Sales reps are assessed across 7 key areas and their ability to:
Generate quality pipeline
Build trust with buyers
Be likable with customers and internal stakeholders
Qualify sales opportunities
Negotiate contracts
Close business
Support their customers
We’ll report weekly on sales enablement and coaching progress and areas of focus among your sellers, on an individual basis and at a team level.
FAQs
Sales enablement is not just collateral creation or reporting or training. It comprises the entire strategy that drives improvements in total sales volume, quota attainment, and win rates.
In our experience, sales enablement is a C-level priority primarily owned by the VP of Sales with a ‘strong dotted line’ to the CMO or VP of Marketing. Often, the VP of Product and Chief Customer Officers are additional dotted lines to the sales enablement function.
While we can offer highly effective one time workshops (typically a 2–5 day in-house workshop at your location or remote), we drive the best outcomes for our clients when we engage for upfront sales enablement strategy and implementation work, combined with ongoing accountability, reinforcement, coaching, and reporting. No matter how we work with you, our goal is to ensure that any methodology training or sales enablement strategy is coupled with the ongoing check-ins and accountability structures that allow it to be effective over time at driving sales.
We are tool agnostic. No matter your sales enablement platform or CRM, our approach is not based on your tech stack, but on the knowledge of why your customers buy from you and how well your sellers can use that knowledge to execute a repeatable, successful sales process.
Let’s Create A Winning Sales Enablement Strategy Together