B2B Performance Reporting & Website Analytics Services
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Running multiple marketing channels as a high-growth B2B company makes it tough to see which ones deliver valuable leads. Without clear data on where your leads come from, how they engage with your site, or what drives them to convert, you risk wasting resources on guesswork. We help you pinpoint your most profitable channels and provide the insights you need to scale what works.
Why Getting Data Right Is Critical for Your Growth
In high-growth B2B marketing, guessing wastes budget and hands opportunities to competitors. Precise, real-time data lets you react swiftly, refine strategies, and drive measurable growth. Without it, you’re flying blind—and in today’s oversatured market, that’s a risk you can’t afford.
Trusted by Leading Brands for Performance Insights
Tired of generic, uninsightful performance reports? Us too. That’s why our partnerships include live reporting calls, transparent dashboards, and actionable insights that link your SEO and content efforts directly to your bottom line. With reliable data at your fingertips, you’ll confidently scale winning strategies, adapt in real time, and maximize every marketing dollar.
Go Beyond Data Collection Into Actionable Insights
Proper Analytics Tracking Setup
At the start of each SEO campaign, we align on your north star business goal. Then we ensure that all important KPIs are being tracked and that your collection tools have been set up properly.
- Ahrefs – Industry leading keyword rank tracking and website health monitoring.
- Google Search Console – content indexation, impressions, keyword clicks, and CTR.
- Google Analytics 4 (GA4) – website users, sessions, pageviews, conversion paths, and key events (conversions).
- CRM – Whether you use Salesforce or HubSpot, we’ll optimize or reference your dashboards to track leads, opportunities, closed deals, and revenue.
- Microsoft Clarity – Heatmaps and session recordings to track user interactions and conversion paths.
Monthly Live Performance and Strategy Review
Automated PDF charts don’t cut it.
Our expert strategists prepare a high-level analysis before our monthly calls, so we can focus on your priorities: answering questions, exploring opportunities, and problem-solving live.
Both teams leave ready to take action and drive results.
Transparent KPI Dashboards
We create dashboards that show exactly the data you need, clearly visualized and always up to date.
Once built during onboarding, these live reports are accessible 24/7 for your whole team—no cherry-picked metrics, no filters to manipulate results.
Our aim is to be your trusted partner through highs and lows, with the proof of success evident in your business growth, not polished reports.
Proactive Integration with Cross-Channel Insights
Growth doesn’t come from one channel alone. Savvy companies know that true impact comes from connecting insights across all marketing efforts. We proactively collaborate to understand how our work influences other channels and adapt our approach based on shared wins, challenges, and trends.
If our strategies are leading, we keep pushing forward. If your SDR team discovers a new message driving conversions, we’ll test and adjust accordingly. By connecting the dots and digging into data, we empower you to prioritize the channels maximizing ROI.
Successful Partnerships
Take Control Of Your SEO-Sourced Pipeline
Take Control Of Your SEO-Sourced Pipeline
Your New Organic Growth Acceleration System
Every successful B2B SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
With any of these tools, you need to think about how you would implement them within your organization. You will need resources to help you set up the web analytics and mine through the data results.
You should create a plan for web analytics implementation around the questions you want to answer. The web analytics solution you choose should give you the valuable metrics you need in a meaningful way.
Here are some key questions to guide you as you prep for implementation:
- What are your goals from an organizational standpoint? Are you creating a new SEO campaign? Trying to optimize your website conversion rate? Looking to determine ROI on your LinkedIn ads?
- What are your primary kpis / conversion points? Common examples include form submissions, demo requests, whitepaper downloads, chat bot requests, etc.
- What tools do you use? This list will be what you need to intergrate into your data management platform. Examples include Drift, Facebook Ads, Google Ads, Linkedin, your Website, Hotjar, Calendly, etc.
- Set up. It’s crucial to have somone in your organization or an analytics vendor that can help you set up your program correctly from the start. That all of your tools are connected, conversion points are implemented, and your executive overview dashboard has been created for whoever needs to regularly review the data.
- Verification. You should test that your data is coming in correctly, isn’t muddied with innacuracies, conversions are tracking properly, and the correct filters have been set up.
Fortunately, there are a lot of B2B web analytics tracking solutions available to gather data. These tools can help with your own website and channel analytics, as well as competitor research.
- Google Analytics. The powerhouse in the marketplace. It is free, and nearly 40 million sites rely on it, including 51% of Fortune 500 companies.
- Google Tag Manager. Allows you to add and update conversion tracking and other codes on your websites without needing developer resources.
- Google Search Console. A collection tools that can help you monitor and maintain your site’s presence in google search results. It allows you to see what keywords users are typing in to find you, page load performance reports, and even content indexation issues.
- Google Data Studio. A flexible and easy to use business analytics tool that enables users to create and share what-if analysis & beautiful reports.
- Ahrefs. A powerful and versatile SEO tool that will help you in all aspects of your optimization process including keyword performance, competitive analysis, and link building peformance.
- Hubspot. An inbound marketing and sales platform that helps companies track leads, build funnels, analyze customer sources, and much more.
Of course, you will likely not be the only person interested in your web analytics. Taking the data and turning it into a consolidated report will be another step. Reporting needs to be easy to consume and reflect your results compared to your targets.
Reporting from your web analytics should give a breakdown of the visitors in terms of traffic and conversions. You should identify the preferred channels of your audience and the traffic driven as a result. Finally, you should look at content engagement and how much is consumed by your audience.
If you have set goals for conversions, you will want your report to reflect whether the goals are met. Goals can be anything from a Contact Us Form or requesting a demo. Goals can also include engagement, such as the number of pages visited by each visitor or downloading a brochure.
Any B2B web analytics tool will likely give you more than you need. The key is knowing what KPIs and metrics are important for your business. You don’t want to spend too much time chasing information that would not impact your strategy.
Here are a few questions that you will want your metrics to answer on an ongoing basis:
- How much traffic is your website receiving?
- How much of the traffic is new versus returning visitors?
- How much traffic is coming from each source/channel?
- How many pages is a visitor hitting?
- How much time is a visitor spending on each page?
- How many conversions are you receiving from your website?
- How man website conversions result in closed sales?
As you gather this information, look for trends. You can break down your analytics into month-over-month reports, as well as compare results annually.
Beyond your web analytics, you need to compare to your actual sales results. That is the ultimate test of the effectiveness of your marketing strategy.
If you are receiving a lot of leads, but these leads are not qualified, then the effort was not effective. Somehow your content is not giving the right message and attracting the wrong visitors. It could be that the channel that produces the wrong traffic is also not the best source for qualified leads.
Of course, not every lead will result in a closed sale. As you track the incoming leads, try to identify those that are qualified leads. If qualified leads do not result in closed sales, there are factors to consider that may be beyond marketing scope.
Of course, you will likely not be the only person interested in your web analytics. Taking the data and turning it into a consolidated report will be another step. Reporting needs to be easy to consume and reflect your results compared to your targets.
Reporting from your web analytics should give a breakdown of the visitors in terms of traffic and conversions. You should identify the preferred channels of your audience and the traffic driven as a result. Finally, you should look at content engagement and how much is consumed by your audience.
If you have set goals for conversions, you will want your report to reflect whether the goals are met. Goals can be anything from a Contact Us Form or requesting a demo. Goals can also include engagement, such as the number of pages visited by each visitor or downloading a brochure.