B2B SEO Audit Services
If you’re website isn’t producing the kind of keyword rankings, website visitors, or leads that you were hoping for, you’ve come to the right place. Our B2B SEO audit process is a goal oriented and in depth system that reviews your entire website with 90 technical factors mind.
We leave no stone unturned, and at the end of our audit we give specific recommendations to bridge the gaps. Each of our implementations are prioritized by difficulty and resources needed in order to identify quick wins.
B2B SEO Audit Services
Your website isn’t ranking, bringing in visitors, or generating leads like you hoped? We’ve got you. Our B2B SEO audit covers 90 technical factors to uncover every gap, and at the end, you’ll get specific, prioritized recommendations with quick wins first and big moves next. No PDFs, just insights.
How Our B2B Technical SEO Audits Work
Whether you need to migrate to a new domain or want to make sure that your 20,000 product ecommerce store pages are being indexed properly, we can get the job done. We look at over 100 factors that are proven to directly correlate with better keyword rankings and organic traffic.
In doing so we gain key insights into the foundation of your site and how each of your web pages are seen through the “eyes” of the search engines. This allows us to provide actionable recommendations or implement techniques that will increase how quickly and easily your site is indexed, how it appears in the search results, and ultimately, enable you to increase your search visibility and traffic.
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Here’s What’s Included In Every Audit
Goal-Driven Prioritization
Every audit starts by understanding your business objectives and priorities. Whether you’re focused on ranking improvements, lead generation, or recovering lost traffic, we tailor our recommendations to what matters most.
Findability & Indexing
If Google can’t find or crawl your pages, nothing else matters. We analyze robots.txt, meta robots tags, indexation issues, and 404 errors to ensure search engines can fully access and understand your site.
Site Architecture & Technical Foundation
A well-structured website is easier for Google to crawl and users to navigate. We assess navigation menus, breadcrumbs, internal linking, and URL structures to improve both rankings and user experience.
Page Performance & Core Web Vitals
Site speed is a ranking factor and a conversion killer if ignored. We measure Core Web Vitals, GTMetrix scores, mobile performance, and load times to ensure your site isn’t being slowed down by technical inefficiencies.
Internal And External Link Optimization
Internal and external links can either help or hurt your rankings. We evaluate redirect chains, broken links, anchor text optimization, and nofollow tags to strengthen your site’s SEO authority.
Recommendation Prioritization and Actionable Roadmap
We don’t just hand you a list of issues. We deliver a clear roadmap that ranks fixes by impact and effort, ensuring quick wins and lasting results. After the audit, we meet with you live to walk through the findings, answer questions, and make sure you have a clear plan for implementation.
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FAQs
B2B SEO audit services improve website rankings, traffic, and leads by identifying and resolving technical barriers. Google must crawl, index, and understand content before it can perform well. A thorough audit ensures this process runs smoothly.
Strengthening a site’s technical foundation enhances user experience, increases search visibility, and maximizes lead volume.
A data-driven SEO audit provides insights to make informed decisions and build a sustainable growth strategy.
We look at over 75 factors with each B2B SEO audit, these include (but aren’t limited to):
- Google Search Console configuration
- XML sitemaps creation, optimization, and submission
- Crawl and indexation errors like 404s (broken links)
- Mobile page speed and Google’s core web vitals
- Url structure
- Internal linking
- Title tag and meta descriptions
- Subdomain conflicts
- Information architecture issues
- Mobile user experience
- Schema markup structured data
A B2B SEO audit is a systematic approach at finding issues with your website that prevent Google from correctly crawling, indexing, and understanding your website content. These issues are ones that prevent you from showing up for your target keywords in target search engine rankings.
Once you’ve uncovered these issues, you can make a plan to improve and increase your website’s performance. Our planning involves identifying + implementing the right technical SEO strategies and tactics needed to improve your SEO efforts.
This not only helps improve your rankings but will also benefit the user experience of your target audience once they land on your website. Search engine optimization has evolved, and we want to help you keep up.
If you work with us, we’ll handle most of this for you or hold your hand through the process. But if you’re taking the DIY approach, here are a few things to keep in mind:
- Identify your target audience and map out how you’ll want them to interact with your content
- Set up website visitor engagement measuring tools like Google Search Console, Google Analytics, and Microsoft Clarity, and any of the popular keyword research tools to start to get incoming data on user behavior and relevant keyword rankings.
- Conduct a full website crawl to get data on title tag usage, site speed, image optimization, current internal links being used, and more.
- Take time to map out few target keywords so you can ensure your audit is aligned with your targeting strategy. SEO strategies can change over time but you need a north star before you conduct an SEO audit.
Our team of B2B SEO strategists use a variety of tools to get the job done. Here are the main ones:
- Google Search Console – a free tool offered by Google to track what keywords your content is ranking for
- Google Analytics 4 – another free tool by Google to check out website visitor behavior including how long they spend on the site and which pieces of content they view
- Screaming frog – a free tool that crawls through and records information about your website content and code. It also gives actionable insights on how to fix common issues.
- Ahrefs/SEMrush – we use these tools as part of our audits to give insights into competitor analysis and website performance beyond the technical aspects.