B2B Link Building Services To Grow Authority
Your buyers are searching. AI is answering. And your brand needs to be the one that shows up with authority. In 2025, search visibility isn’t just about backlinks. It’s about how often your firm is mentioned, where it’s being cited, and whether trusted sources are signaling that you matter. The result is greater trust, stronger rankings, and a compounding advantage across search, AI tools, and every buyer touchpoint.Want to be the firm AI recommends first? Let’s talk.
B2B Link Building Services
AI is changing how your buyers search, and your brand needs to show up with authority. The right link building strategy builds recognition, trust, and visibility across search and AI tools. Want to be the firm AI recommends first? Let’s talk.
Some of The Amazing Brands
We’ve Worked With
Real Results From Our Link Building Partnerships
“RevenueZen has been great to work with…Their results so far have been impressive.”
– Wes Burger
Marketing Director @ CloudTask
205%
YoY Increase in Organic New Users
230%
Increase in
Non Branded Keywords
33
SEO sourced leads in first 5 months
Link Building Outreach and Digital PR Solutions
Guest Contribution
Also known as guest posting, this is one of the most effective and reliable link building strategies. We find high-quality websites relevant to your industry, connect with the editors, and offer valuable content in exchange for a backlink. Most often, that content is a blog post on a topic that aligns with both audiences, with a natural link pointing to your homepage or a strategic content asset we want to help rank.
Resource Links
These are the second most common type of link we secure and often the most cost effective. We find resource pages or roundups like “Top B2B Software Tools for X” and pitch your platform for inclusion. Sometimes editors are eager to add it. Other times they ask for a quote or short snippet of content. In some cases, the list is pay to play. Either way, we handle the outreach and negotiation to make sure your brand is showing up where your potential customers are already looking.
Link Reclamation
If your company is earning press, shoutouts, or interviews, you’ve already done the hard part. But without a link, that recognition isn’t helping your SEO. We help growth-minded teams turn unlinked brand mentions into real authority by tracking them down, reaching out, and securing the links you’ve already earned. That means stronger rankings, more visibility, and no missed opportunities.
Linkable Asset Creation
Not all content earns attention. To attract high-quality backlinks, you need assets that people actually want to reference. That could mean original research, practical frameworks, detailed guides, or unique insights your competitors haven’t published yet. These aren’t filler blog posts. They’re purposeful resources built to get cited by journalists, industry experts, and trusted publications. When done right, linkable assets increase your brand’s authority and help your best content rank faster.
Take Control Of Your SEO-Sourced Pipeline
Link Building Is A Core Part Of A High Performing SEO Strategy
Every successful B2B SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
Frequently Asked Questions
All our link building tactics are white hat. We believe in building links the right way as this is more sustainable in the long run.
Links are a vote of confidence that your website can be trusted to provide relevant, helpful, and expertly written content. This results in search engines ranking your content higher on search engine results pages (SERPs).
Apart from the three listed above, another link building strategy involves looking for broken, outdated, or low-quality links on relevant websites. Once you find them, you can reach out to the webmaster with a replacement/better link. Another way involves publishing original research and hoping other websites in your niche will link to it.
The best strategy is to align our link targets with your keyword targets, build out a robust anchor text plan, and to find extremely high quality website partners within your business vertical.
Search engines still rely on backlinks to determine a website’s credibility and will continue doing so for a long time. This means until search engines find another alternative to using links as a ranking factor, link building will continue to work.
- Internal link strategies. These mainly focus on creating links between pages on your website. This helps to show search engines the relationship between said pages and makes it easier for them to crawl your site.
- External link building. This involves creating links between your website and other sites. External links help build domain authority and credibility.
Link building is no walk in the park. It requires expert knowledge on how to craft effective strategies and how to conduct outreach campaigns that work. It’s a high touch and finicky art that requires a careful touch, and a whole lot of zen.