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SEO Competitor Gap Analysis Services
Understanding the competitive landscape is essential as it helps inform your SEO strategy. Particularly in an ever-evolving space like SEO, you need to know what works and what doesn’t as quickly as possible.
A laser focused competitor gap analysis takes the guesswork out of your campaign planning and ensures you’re using perfectly differentiated strategies. Both result in the efficient use of resources and more impactful campaigns.
Benefits of Competitive Gap Analysis For B2B Companies
Why should you bother with a competitive gap analysis as a B2B brand?
1. Reveals Who Your Real Competitors Are
One of the most significant benefits of a competitor analysis is it helps you know who your real competitors are. It’s easy to assume you already know who you’re going against, but when you dig into the data, you may be shocked.
Knowing your real SEO competitors is essential to crafting an SEO campaign. This is because you’re better positioned to know the strategies you need to employ to outperform your competitors.
2. Helps You Reverse Engineer Strategies That Work
Another benefit of competitor analysis is that it reveals what’s under the hood of your competitors’ SEO campaigns. The insights you gain will enable you to reverse engineer the SEO strategies that give your competitors good results. It also shows you strategies that aren’t worth your effort.
3. Helps You Position Yourself Strategically
Understanding the competitive landscape in your industry is invaluable as it can help you position yourself strategically.
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When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.
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Where We Shine
Competitor Website Structure
One of the first checks to prioritize when conducting competitor analysis is their website structure.
This plays a huge role in both SEO performance, user engagement, and conversion rate.
The main components we analyze are:
- Primary navigation
- URL structure
- Anchor text / internal linking
- Footer
Competitor Content
A well thought out content strategy should be well researched, unique to your brand, and aligned with your target customer buying journey.
There are two main reasons why we analyze competitor content at the start of a campaign. To see:
1. What types of content are performing well in order to learn from what worked and make it your own.
2. Gaps in their strategy. Sometimes it makes sense to find your blue ocean and pursue completely untapped opportunities.
Competitor Keywords
Keyword research is the foundation of a profitable SEO campaign. That’s why it’s crucial to start your research process off with the most data possible.
Adding in competitor keyword rankings into your pool of seed keyword topics can dramatically speed up your process of figuring out which keywords you uniquely have the right to own.
Without this, you could spend hours and hours of time trying to think of potential keywords to target before you arrive at the most lucrative ones. You also get a quick sense of which keywords are in striking distance, and which are going to be an uphill battle.
Competitor Backlinks
Ranking without backlinks is downright impossible.
Yet building high quality backlinks isn’t as easy as it used to be.
This is where a competitor link analysis comes into play. It gives you insight into websites that have linked to your competitors. These are much easier to get backlinks from as they have shown an interest in your industry and the topics you talk about.
With the data from a competitor link analysis, you can build a more effective link building strategy.
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Take Control Of Your SEO-Sourced Pipeline
RZ Methodology
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
SEO competitor analysis gives you insight into the digital marketing landscape you’re in. It also helps you uncover your competitors’ SEO and content secrets, allowing you to outrank and outperform them.
Determining your true SEO competitors requires the use of an effective SEO tool and collaboration with you. The process involves inputting your domain in a tool like Ahrefs and pulling a list of brands that rank for the same keywords you’re targeting. We will also work with you to prioritize direct business model competitors if there is keyword targeting overlap as well.
Effective SEO and content competitor analysis require a good set of tools. Here are examples of some we use:
- Ahrefs
- Screaming frog
- Content harmony
- Woorank
- SEO Minion
It makes sense to heavily audit and analyze your competitor’s strategies at the beginning of your campaign. That being said, a lighter version of the competitor analysis process can be done on a quarterly or biannual basis. Overall, when it comes to the fast-paced B2B SEO world, keeping an eye on your competitors will enable you to create SEO campaigns that match or outperform the others.