Before we start content production we like to get a bulletproof plan in place. At the beginning of your campaign, we’ll decide on target keywords, talk through content ideas, align topics to the customer journey, and assign due dates in an editorial calendar. From there, we’ll use incoming data about keyword rankings and content performance to suggest future content production and ongoing optimizations. A robust content strategy is ever evolving and should reflect industry trends and your business’ development.
B2B Content Marketing Agency That Helps Turn Your Words Into Pipeline
Your prospects deserve content that solves problems, without clutter. We’ll help you turn expertise into impact, crafting content that attracts, engages, and converts the right clients. By answering the questions your prospects actually care about, we’ll help you fill your pipeline with quality leads and drive real, sustainable revenue growth.
Our Focus? Content Marketing Strategy That Turns Website Visitors Into Customers
B2B buyers and search engines like Google are more sophisticated than ever. This means that having highly engaging content that draws in traffic and converts is an absolutely necessity. Your prospects want content that teaches them something new and helps them accomplish their jobs to be done. This kind of content rarely appears by chance.
Our full service B2B content marketing strategies are designed to accomplish one thing: convert readers to customers. We help with everything, including clarifying your brand messaging, conducting market research, positioning your CEO as a thought leader, creating quality content assets, advising on content promotion, and everything in between.
We understand that your potential customers are people, and people love consuming only the best content, or they’ll go somewhere else. Here’s how we make the decision makers come to you.
Some of The Amazing Brands
We’ve Worked With
Using a proven content marketing system will position you as an authority in your market, increase high purchase intent website visitors, improve conversion rates, and most importantly, drive more form submissions for your sales team.
Real Impact From Our Partnerships
"We’ve seen a lot of improvement in sales and traffic through RevenueZen’s efforts. Our engagement now doubles to triples in rate, depending on the month. Additionally, our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep — their work just does wonders to our business."
CTO
Logistics Software
"We’re an early-stage startup, and RevenueZen has built our marketing and SEO foundation. They produce great content that’s focused and addresses problems in the construction industry. In addition, people within our network provide positive feedback about their work. RevenueZen’s content resonates with people and helps us bring brand awareness to our company. "
Manish Dalia
Customer Success Manager @ LinkedField
"Increased goal conversions month over month throughout engagement...With our shared Slack channel, we were able to effectively communicate async and meet monthly to go over results and questions. They are a great team to work with—exceptional human beings and experts in their fields. "
Amanda Brower
Head of Marketing @ Hiline
B2B Content Marketing Services Created To Help You Attract and Convert Your Ideal Customers
Content Audits
71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. That’s why it’s crucial to have the correct content in your resource center that satisfies their needs. We will take an inventory of your existing content, audit it, analyze key metrics about it’s performance, and then suggest an improvement plan specific to your goals.
Content Strategy
Human Written Blog Content
Blogging is a primary source of how people consume information. We help create compelling blog posts that build topical authority, delight users, create brand awareness in your industry, and draw in more monthly organic traffic. These can be thought leadership pieces or more SEO focused content.
Organic Solutions Pages
You’ve already got a target customer defined as part of your marketing strategy. We know how to speak their language with highly targeted web page copy that satisfies their specific needs. We’ll create laser focused organic solutions pages around your key use cases, products, integrations, industries, and services. Written content production is a delicate process, one that we’ve perfected over the years.
At RevenueZen, our content team is the driving force behind captivating narratives that resonate with your audience. Led by our in-house content manager and supported by skilled editors, our team is dedicated to crafting compelling stories tailored to your brand’s unique tone, style, and voice.
Ready for a content strategy that converts?
Take Control Of Your SEO-Sourced Pipeline
1. Analyze
2. Grow
3. Expand
4. Validate
5. Refine
1. Analyze
Every successful B2B content strategy starts with deep research and intentional planning. We focus on understanding your ideal customer’s needs, the jobs they’re trying to get done, and the questions they’re asking. From there, we uncover the most profitable opportunities to attract high-quality leads, crafting a strategy that positions your brand as the trusted solution while building pipeline and driving revenue.
2. Grow
Once we’ve established your strategic north star, we roll up our sleeves to strengthen your SEO foundations. This is where we address the gaps uncovered in our analysis, ensuring your site is primed for performance and ready to compete.
We’ll refine title tags, boost load speed, optimize URL structures, and create solution-focused pages targeting bottom-of-funnel keywords. At the same time, we tackle any technical issues holding your site back, from code-level fixes to navigation enhancements.
The goal? To align your website with your business objectives, meet your customer’s needs at every stage of their journey, and give Google exactly what it needs to position you as the trusted choice for your most valuable keywords.
3. Expand
With your foundations solid and your existing content optimized, we focus on scaling your website’s performance to drive meaningful results.
This stage is all about producing high-quality, expert-driven content, building authoritative links, and forging strategic partnerships to boost your domain authority. We’ll also provide ongoing strategy consultation and regular updates to ensure your site stays ahead of shifting trends and competitors.
As your content ecosystem grows, you’ll see a steady increase in inbound traffic and high-quality leads, giving you the kind of pipeline momentum that translates directly into revenue.
4. Validate
With significant increases in inbound website traffic and organic-sourced leads, it’s time to focus on refinement.
We’ll collaborate with you to evaluate how well these MQLs are converting into SQLs, analyze your updated sales cycle, and ensure that we’re not just delivering leads—but delivering the most qualified, ready-to-close opportunities. Our goal is simple: to help you turn inbound interest into consistent revenue growth.
5. Refine
By now, your inbound flywheel is operating at full throttle. High-quality, high-value leads are flowing steadily from our SEO and content efforts, driving measurable impact. Now it’s time to assess your pipeline value, closed deals, and overall return on investment.
Together, we’ll dive into your CRM to confirm that the business value generated has not only covered our costs but significantly exceeded them. Most importantly, we’ll refine and evolve our strategy to capitalize on your biggest business opportunities for the year ahead, ensuring your growth stays on an upward trajectory.
FAQs
Here is an overview of the steps to take when creating a B2B content marketing plan:
- Define meaningful goals and KPI targets.
- Figure out the core needs of your target audience.
- Identify lucrative keywords.
- Map those keywords to each stage of the customer journey.
- Create an editorial calendar with specific topics, due dates, and writer assignments.
- Write content briefs for each topic to guide the writers and ensure their work is optimized for search.
- Determine your best promotion channels to drive traffic back to your website.
Great content doesn’t happen by accident. It’s takes careful planning and meticulous execution to get the best results. Here at RevenueZen, we’re focused on sustainable content marketing that will be drive results long term.
It’s crucial. More than ever before, today’s B2B buyer is likely to start disovery with a search to gather information. You need to anticipate their needs and have content made for every step of their decision making process. In 2022, your demand generation depends on high quality and creative content production.
Choosing the right B2B content marketing agency can feel like a daunting task, but here are a few best practices to help you find the best fit for your needs:
- Look into their portfolio & past clients
- See what google has to say about them
- Ask them about their reporting process
- If they gaurantee any specific rankings for target keywords, run away
- If the pricing seems to good to be true, it probably is
- Make sure they have their own content strategy in place
- Look through their company team and values pages to see if you have similar viewpoints
We recommend WordPress or Webflow.
We welcome your feedback! It’s important to us that your content reflects you as a brand, and our editing process ensures we get it right.
Depending on where you’re at in your SEO journey, we’ll track different metrics. At the beginning, we typically follow content indexation time, keyword growth, website sessions, and impressions. Down the road we’ll track lead conversion, lead value, ROI, and more.