Before we start content production we like to get a bulletproof plan in place. At the beginning of your campaign, we’ll decide on target keywords, talk through content ideas, align topics to the customer journey, and assign due dates in an editorial calendar. From there, we’ll use incoming data about keyword rankings and content performance to suggest future content production and ongoing optimizations. A robust content strategy is ever evolving and should reflect industry trends and your business’ development.
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B2B Content Marketing Services
Our B2B content strategies help you better educate prospective clients, outshine your competition, and supercharge your brand awareness. As a B2B content marketing agency focused on demand generation, we get that B2B content needs to support the entire buyer’s journey. We help you create the quality content you’ve been dreaming of plus the strategy needed to help it drive business growth.
Our Focus? Content Marketing Strategy That Turns Website Visitors Into Customers
B2B buyers and search engines like Google are more sophisticated than ever. This means that having highly engaging content that draws in traffic and converts is an absolutely necessity. Your prospects want content that teaches them something new and helps them accomplish their jobs to be done. This kind of content rarely appears by chance.
Our full service B2B content marketing strategies are designed to accomplish one thing: convert readers to customers. We help with everything, including clarifying your brand messaging, conducting market research, positioning your CEO as a thought leader, creating quality content assets, advising on content promotion, and everything in between.
We understand that your potential customers are people, and people love consuming only the best content, or they’ll go somewhere else. Here’s how we make the decision makers come to you.
Some of The Amazing Brands
We’ve Worked With
When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.
The RevenueZen Content Marketing Process
Content Audits
71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. That’s why it’s crucial to have the correct content in your resource center that satisfies their needs. We will take an inventory of your existing content, audit it, analyze key metrics about it’s performance, and then suggest an improvement plan specific to your goals.
Content Strategy
Blog Content
Blogging is a primary source of how people consume information. We help create compelling blog posts that build topical authority, delight users, create brand awareness in your industry, and draw in more monthly organic traffic. These can be thought leadership pieces or more SEO focused content.
Organic Solutions Pages
You’ve already got a target customer defined as part of your marketing strategy. We know how to speak their language with highly targeted web page copy that satisfies their specific needs. We’ll create laser focused organic solutions pages around your key use cases, products, integrations, industries, and services. Written content production is a delicate process, one that we’ve perfected over the years.
At RevenueZen, our content team is the driving force behind captivating narratives that resonate with your audience. Led by our in-house content manager and supported by skilled editors, our team is dedicated to crafting compelling stories tailored to your brand’s unique tone, style, and voice.
Ready for a content strategy that converts?
Take Control Of Your SEO-Sourced Pipeline
RZ Methodology
1. Analyze
2. Grow
3. Expand
4. Validate
5. Refine
1. Analyze
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
2. Grow
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
3. Expand
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
4. Validate
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
5. Refine
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
Here is an overview of the steps to take when creating a B2B content marketing plan:
- Define meaningful goals and KPI targets.
- Figure out the core needs of your target audience.
- Identify lucrative keywords.
- Map those keywords to each stage of the customer journey.
- Create an editorial calendar with specific topics, due dates, and writer assignments.
- Write content briefs for each topic to guide the writers and ensure their work is optimized for search.
- Determine your best promotion channels to drive traffic back to your website.
Great content doesn’t happen by accident. It’s takes careful planning and meticulous execution to get the best results. Here at RevenueZen, we’re focused on sustainable content marketing that will be drive results long term.
It’s crucial. More than ever before, today’s B2B buyer is likely to start disovery with a search to gather information. You need to anticipate their needs and have content made for every step of their decision making process. In 2022, your demand generation depends on high quality and creative content production.
Choosing the right B2B content marketing agency can feel like a daunting task, but here are a few best practices to help you find the best fit for your needs:
- Look into their portfolio & past clients
- See what google has to say about them
- Ask them about their reporting process
- If they gaurantee any specific rankings for target keywords, run away
- If the pricing seems to good to be true, it probably is
- Make sure they have their own content strategy in place
- Look through their company team and values pages to see if you have similar viewpoints
We recommend WordPress or Webflow.
We welcome your feedback! It’s important to us that your content reflects you as a brand, and our editing process ensures we get it right.
Depending on where you’re at in your SEO journey, we’ll track different metrics. At the beginning, we typically follow content indexation time, keyword growth, website sessions, and impressions. Down the road we’ll track lead conversion, lead value, ROI, and more.