A
Above the fold
Like a newspaper, the top half of the front page is the most important part. Similarly, the top of your website is the most valuable real estate. It’s the first thing people see and it can make or break their decision to stay or leave.
Algorithm
A mystical formula, a secret recipe, a code to unlock the secrets of the internet. Search engines use these algorithms to decode the vastness of the web, determining the relevance and importance of every website. The algorithm takes into account various factors, such as the originality and quality of a website’s content, the diversity and authority of backlinks it has, and its adaptability to different devices. It’s like a digital sommelier, carefully selecting the perfect website for your search query.
Alt Text
A poetic description, a visual haiku, a short story in a picture. Alt text is used by search engines to unravel the meaning and context of an image. It’s like a hidden treasure, a secret message, a way to understand the image beyond its surface. Alt text is vital for SEO as it helps search engines understand the essence of the image, and whether it’s relevant to the surrounding content.
Anchor Text
The visible, clickable text in a hyperlink. Anchor text is like a signature, a title, a label. It’s the identity of the webpage that the link is pointing to. It helps search engines understand the context and relevance of the webpage, and whether it’s in line with the surrounding content.
B
Backlink
A link from one website to another. Backlinks are like recommendations, endorsements, or seals of approval. Websites with a lot of high-quality backlinks are generally considered more authoritative and trustworthy, and are more likely to rank higher in search results.
Black Hat
Practices that are used to increase a website’s ranking in search engines through means that are against the search engines’ terms of service. Black hat techniques are like cheating, hacking, or shortcutting. These techniques are generally not recommended because they can lead to penalties or even a ban from search engines.
Blogging
The act of scribbling down your thoughts on a virtual diary, known as a blog, is a fantastic way to showcase your inner genius and connect with your audience in a personal way. Blogging can also be used as a tool for search engine optimization (SEO) and building a strong brand. To succeed with blogging, it’s important to have a clear strategy, create quality content, and post like a boss.
Bounce rate
Like a bouncy ball, if it bounces too much, it’s not a good thing. If people are leaving your website after only visiting one page, it’s a sign that something’s not right. Maybe the content’s not relevant or the design is confusing.
Brand journalism
The art of using journalism techniques to tell a brand’s story is a tried and true way to create a powerful brand and meet your audience where they’re at. By using storytelling, research, and other techniques that are typically associated with journalism, you can create content that is engaging, informative, and relevant to your target audience. This can help you build trust and credibility with your audience, and ultimately drive more sales.
Buyer persona
A semi-fictional representation of a brand’s ideal customer is a powerful tool for understanding your target audience. By creating a detailed profile of your ideal customer, you can better understand their needs, wants, and pain points. Once you do that you’ll be able to accurately tailor your messaging to better resonate with your target audience.
Buyer’s journey
The process that a potential customer goes through to become aware of, consider, and decide to purchase a product or service is similar to the customer journey but more specifically focused on the decision-making process of the customer. By understanding the buyer’s journey, businesses can create more effective marketing campaigns and improve the overall customer experience.
C
Call to action (CTA)
A request for the reader to take a specific action, such as subscribing to a newsletter or making a purchase, is one of the most critical parts of any effective marketing effort. A strong CTA can help boost conversions and generate leads. To be effective, a CTA should be clear, action-oriented, and prominently placed on the page.
Canonical tag
An HTML element that tells search engines which version of a web page to index. The canonical tag is like a roadmap, a compass, or a guide. It helps search engines understand which version of the content is the original and which versions are duplicates. By using the canonical tag, website owners can specify which version of the content they want search engines to index, and which versions they want to ignore.
Click-through rate (CTR)
Like a game of darts, the higher the score, the better. A high CTR means people are clicking on your links and finding them relevant and valuable. A low CTR is like throwing darts blindfolded, not hitting the target.
Content calendar
A plan for creating and publishing content over a specific period of time is essential for any successful content marketing strategy. Using an editorial calendar or content calendar will help ensure that you’re publishing content on a consistent basis, and make sure that your content aligns with your overall marketing goals. To create a content calendar, you’ll need to do some research, set some goals, and develop a schedule for creating and publishing content. But, let’s be real here, who needs a calendar when you can just wing it like a boss!
Content marketing
Crafting and disseminating noteworthy, pertinent, and consistent content assets that captivate and maintain a well-defined target audience is an effective strategy for generating leads, elevating brand recognition, and ultimately driving increased revenue. To be successful with content marketing, you’ll need to have a clear strategy, create high-quality content, and promote your content effectively. Or, you know, just wing it and hope for the best.
Content strategy
A plan for creating and distributing content in order to achieve specific business goals is a critical element of any marketing effort worth its salt. A content strategy can help you identify your target audience, determine the most effective channels for reaching them, and develop a plan for creating and publishing content that will resonate with your target audience. But, why waste all that time and effort when you can just throw spaghetti at the wall and see what sticks!
Conversion rate
Like a game of baseball, a high conversion rate is like hitting a home run. It means people are taking the desired action on your website, whether it’s filling out a form or making a purchase. A low conversion rate is like striking out, not scoring any runs.
Conversion Optimization
Enhancing the proportion of website visitors who undertake a desired action, such as completing a purchase or submitting a form, is vital for any e-commerce venture. By optimizing your website for conversions, you can amplify the return on investment of your marketing endeavors and generate more leads and sales. Or, you know, just slap a giant neon “PURCHASE NOW” sign on your website and call it a day.
Copywriting
The practice of writing content for the purpose of marketing or advertising is essential for any successful marketing campaign. A good copywriter can help you craft compelling headlines, write persuasive product descriptions, and create effective call-to-action phrases. Or, you can just use a thesaurus and hope for the best.
Crawl
The process of a search engine discovering new or updated pages on the internet. Search engines use specialized programs called crawlers or spiders to discover and index new content. It’s like a digital scavenger hunt, a treasure hunt, a quest for new information.
Crawl budget
The number of pages that a search engine will crawl on a website during a specific period of time. Crawl budget is like a limited resource, and websites that use up their crawl budget may not have all of their pages indexed by search engines.
Crawl depth
The number of clicks it takes for a search engine to reach a specific page on a website. A page with a shallow crawl depth is like an open book, easily discoverable and indexed, while a page with a deep crawl depth may be like a secret diary, less likely to be discovered and indexed.
Crawl errors
Issues that prevent search engines from accessing a webpage. Crawl errors can include broken links, server errors, and blocked resources, among others. It’s like a roadblock, a dead end, or a barrier. It’s important to identify and fix crawl errors because they can prevent search engines from discovering and indexing a website’s pages.
Crawl rate
The swiftness at which a search engine scours a website. A high crawl rate can guarantee that a website’s pages are discovered and indexed promptly, while a low crawl rate may result in slow indexing. It’s like a digital sprint, a marathon, or a relay race.
Customer acquisition cost (CAC)
The cost of convincing a customer to make a purchase, is a critical metric for any business. CAC is the total amount spent on sales and marketing initiatives, divided by the number of new customers acquired. By understanding CAC, businesses can determine the efficiency of their marketing and sales efforts and optimize their strategy to acquire customers at the lowest possible cost.
Customer journey
The series of interactions that a customer has with a brand, from awareness to purchase and beyond, is a critical aspect of any marketing strategy. By understanding your customer’s journey, you can create more effective marketing campaigns and improve the overall customer experience. Or, you can just stick your head in the sand and pretend your customers don’t exist.
D
Directory
A website or section of a website that lists other websites in a specific category or topic. Directories can be beneficial for SEO because they can provide backlinks to websites and help them to be discovered by search engines. It’s like a phonebook, a directory, or a map.
Domain authority
A score developed by Moz that “predicts how likely a website is to rank in search engine result pages (SERPs).”. Domain authority is based on various factors, such as the number and quality of backlinks, the age of the domain, and the quality of the website’s content. A high domain authority generally indicates a higher likelihood of ranking well in search results. It’s like a credit score, a reputation, or a trustworthiness indicator.
Duplicate content
Content that appears on the internet in more than one place. Duplicate content is like having a twin, except it’s not cool because it confuses search engines. To avoid this faux pas, make sure your content is one-of-a-kind and properly credited. Utilize tools like rel=canonical tags to help search engines differentiate between the real deal and a cheap knockoff. Don’t be a copycat, be original like a unicorn!
E
Email marketing
The practice of sending marketing messages via email is a cost-effective and highly targeted way to reach customers and generate leads. By crafting compelling subject lines, writing persuasive copy, and segmenting your list, you can increase your open and click-through rates and ultimately drive more sales. But let’s be real, who really enjoys getting bombarded with marketing emails? Unless it’s a funny cat video or a deal on discounted toilet paper, it’s just a nuisance. So, why not spice up your emails with a little humor? Add a pun or a witty one-liner, and watch as your open rates soar higher than a kite on a windy day. Who knows, you might even receive a reply with a “LOL” or “haha” in it. Now that’s what we call a successful email marketing campaign.
Evergreen content
Imagine a magical forest where the trees never lose their leaves, but instead, always stay green and lush. That’s what evergreen content is like – it’s the content that never goes out of style, always relevant and useful for the long run. By crafting evergreen content, you’ll be able to drive traffic and leads even after it’s been published for years. Think of it as a content time machine that can take you to the future of success.
F
Funnel
A visual representation of the stages of a marketing or sales process, is a powerful way to understand the customer journey and optimize conversions. By creating an effective funnel, businesses can increase conversions and generate more leads and sales.
G
Google My Business
A superhero sidekick for your business, it helps you to take over the internet. It’s a free tool that allows you to conquer the online world by managing your presence on Google Maps and search results. It’s like having your own personal GPS, it helps you to appear in the right place at the right time. It’s like a digital bat-signal for your business, it helps you to be found by potential customers in your local area. It’s like a online yellow pages on steroids.
Growth hacking
It’s like being a mad scientist for your business, experimenting with low-cost strategies to achieve rapid growth. Growth hacking is popular among startups and small businesses, who use a mix of tactics like SEO, social media marketing, and content marketing to scale their business and see significant results. It’s like a game of Tetris for your business, where you stack up the pieces to reach new heights.
H
Header tags
HTML elements that are used to identify headings on a webpage. Header tags (such as H1, H2, H3, etc.) are important for SEO because they help search engines understand the hierarchy and structure of a webpage’s content. It’s like a table of contents, a chapter heading, or a headline.
Heatmap
Like a weather map, it shows you where the hot spots are. A heatmap of a website shows where people are clicking and can help inform design and content decisions.
Hreflang
An HTML attribute that tells search engines which language a webpage is written in and which country it is intended for. Hreflang is important for SEO because it helps search engines understand which version of a webpage to serve to users in different countries and languages. It’s like a translator, a localization, or a multilingualism tool.
I
Inbound marketing
It’s like being a magnet for customers, attracting them through relevant and helpful content instead of interrupting them with advertisements. Inbound marketing is a cost-effective and targeted way to reach your target audience. By creating valuable content that answers your target audience’s questions, you can attract and convert leads into customers. It’s like a scavenger hunt for leads, where the prize is a customer.
Influencer marketing
It’s like having a famous friend who can introduce you to their massive social media following. Influencer marketing is all about partnering with folks who have a good amount of happy and loyal followers to promote your product or service. By aligning with the right influencers, you can tap into their audience and generate more leads and sales. Think of it as a mutual admiration society, where you both benefit.
K
Keyword
A word or phrase that is like a secret code to unlock the content of a webpage. Keywords are like the magic words that help search engines understand what a webpage is all about, like a decoder ring for the internet. It’s like a treasure map, a code word, or a password.
Keyword density
Like the perfect storm of words, it’s the ratio of keywords to the total number of words on a page. It’s like finding the Goldilocks zone, where the goal is to get the right amount to make your content irresistible to search engines. However, too much of it can be a recipe for disaster, like a cake that’s too dry or a soup that’s too salty.
Keyword research
The process of hunting for the best keywords for your website’s content like a treasure hunter. It’s like being a detective, solving the mystery of what keywords your target audience is searching for. It’s a research project that helps website owners to identify the valuable keywords and phrases that will help them to increase their visibility in search results and attract more visitors to their site. Think of it like a treasure map, it guides you to the treasure trove of valuable keywords, phrases, and phrases that will lead to success in SEO and attracting more visitors to the website.
Keyword stuffing
The act of trying to cram as many keywords as possible into a webpage in a desperate attempt to manipulate search engine rankings. It’s like trying to stuff a turkey with 10 pounds of stuffing, it may seem like a good idea at the time, but it’ll only lead to a penalty or a ban from search engines.
L
Landing page
Like a landing strip for an airplane, it’s the place where visitors “land” on your website. It’s designed to convert visitors into leads or customers, like a sales pitch.
Landing page optimization
It’s like being a personal trainer for your website, helping it perform at its best to convert visitors into leads or customers. Landing page optimization is crucial for any online business. When you do the work necessary to optimize your landing pages for a high return on investment, your marketing campaigns will generate more leads and sales. It’s like a makeover for your website, where the before and after is a higher conversion rate.
Lead magnet
Ah, the lead magnet – a powerful tool in digital marketing. By offering a valuable resource such as an e-book or webinar in exchange for contact information, businesses can attract potential customers and convert them into leads. Picture holding a delicious carrot in front of a horse, but instead of a carrot, it’s a whitepaper. Once you have their info, you can email them with newsletters, promotions, or a friendly hello. So, to conquer the digital world, you must harness the power of the lead magnet!
Lead generation
The epic quest of attracting and converting strangers into leads, like a brave knight winning the heart of a fair maiden. It’s a crucial aspect of any marketing campaign, and without it, you’re just a lonely knight in shining armor with no one to love. But fear not, for by creating effective lead generation campaigns, businesses can increase the number of leads they have like a knight amassing an army of followers, ready to do their bidding.
Link building
The process of acquiring backlinks to a website. It’s like networking, making connections and building relationships with other websites, to help boost your website’s ranking.
Link juice
The power or authority that is passed through a backlink to the linked webpage. It’s like the life force of the internet, flowing through the web, giving websites the boost they need to rank higher.
Long-tail keyword
A keyword or phrase that is more specific and longer than a more general, shorter keyword. It’s like a needle in a haystack, it’s more specific and harder to find, but when you do, it’s a goldmine of targeted traffic.
M
Marketing automation
It’s like having a robot assistant for your marketing tasks. The goal here is to automate manual or tedious marketing tactics like email campaigns and social media posting, which helps businesses save time and resources while also increasing efficiency. It can also help personalize and target marketing campaigns to specific groups of customers, improving the chances of success. It’s like having your own Jarvis, but for marketing.
Meta description
A brief summary of a webpage’s content that appears in search engine results. It’s like a movie trailer, giving a sneak peek of what the webpage is about, and convincing users to click on it.
Meta tags
HTML elements that provide information about a webpage to search engines. It’s like a spy mission, sneaking in information about the webpage to search engines, so they know what it’s all about.
N
Native advertising
It’s like being a chameleon for your brand, blending in with the surrounding content. Native advertising was created to be indistinguishable from the surrounding content, making it non-intrusive and increasing the chances of the ad being noticed and acted upon. It can also help increase trust with the audience as it is not interruptive. It’s like a secret agent for your brand, infiltrating the competition.
Newsjacking
It’s like being an opportunistic pirate, capitalizing on the popularity of a news story to promote your product or service. Newsjacking is a great way to quickly generate buzz and attract attention to your brand. By creating content that relates to a current news story, you can piggyback on existing interest and generate more leads and sales. It’s like a treasure map for your brand, leading to more leads and sales.
O
On-page optimization
The process of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines. It’s like a makeover, giving your webpage a new look, to make it more appealing to both search engines and users.
Organic traffic
Traffic that comes to a website from search engines, as opposed to paid traffic. It’s like a farmer’s market, all natural and organic, the best kind of traffic.
Outbound link
A link from a webpage to another website. It’s like a field trip, taking users on a journey to other websites, and showing search engines that your website is well-connected.
P
PageRank
A score developed by Google that measures the importance of a webpage. It’s like a popularity contest, the higher the PageRank, the more popular the webpage.
Personalization
It’s like being a tailor for your marketing messages and content, tailoring them to the individual interests and characteristics of a specific audience. Personalization can help increase the chances of a marketing campaign being successful. By personalizing messaging and content, you can create a more relevant experience for the customer, making them more likely to engage and convert. It’s like a custom-made suit for your marketing strategy, tailored to fit your audience perfectly.
Podcasting
The creation and distribution of audio content in the form of a podcast is an excellent way to engage with large groups of people throughout their everyday lives. Podcasts allow businesses to provide valuable content to listeners in an easy to consume format, which can lead to increased brand awareness and customer loyalty.
R
Redirect
A way to send both users and search engines to a different URL than the one they originally requested. It’s like a detour, redirecting users to the correct destination, and preserving the link juice of the webpage.
Referral marketing
The practice of promoting a product or service through word-of-mouth recommendations is a powerful way to generate leads and sales. By incentivizing satisfied customers to refer their friends and family, you can quickly and cost-effectively generate more leads and sales.
Referral traffic
Traffic that comes to a website from another website. It’s like a referral, a friend bringing new visitors to your website.
Remarketing
The practice of targeting ads to people who have visited a website but have not converted is a way to re-engage with potential customers who have shown interest in a product or service. Remarketing can be a highly effective way to increase conversion rates and drive more sales from warm leads.
Responsive design
A design that allows a website to adapt to the device it is being viewed on. It’s like a chameleon, adapting to its surroundings to provide the best user experience.
Robots.txt
A file that tells search engines which pages or files on a website should not be crawled. It’s like a bouncer, keeping the unwanted pages out, so search engines can focus on the good stuff.
S
Scroll depth
Like a scroll, the more you unroll, the more you see. Scroll depth measures how far down a website’s page a user has scrolled. If a user doesn’t scroll, it’s like they’re only reading the first few lines of a scroll, not getting the full story.
Search engine marketing (SEM)
Promoting a website through paid advertising on search engines such as Google, Bing, and Yahoo. SEM can help businesses increase visibility on search engine results pages and generate more leads and sales. This can be done through paid search ads, pay-per-click (PPC) advertising, and other tactics. SEM can be a highly effective way to drive traffic to your website and increase brand awareness among potential customers.
Search engine optimization (SEO)
Involves multiple different disciplines in order to help your website rank higher in search engine results. By doing this, you can increase the amount of incoming organic traffic. By optimizing website content, meta tags, and other elements, businesses can improve their search engine rankings and drive more traffic to their website. SEO is a critical aspect of any digital marketing strategy, as it can help businesses improve their online visibility and drive more leads and sales.
SERP
The search engine results page that a user sees after conducting a search. It’s like the stage, where your website’s listing will shine or be forgotten.
Sitemap
A file that lists all the pages on a website and allows search engines to discover them more easily. Sitemaps are like a treasure map for search engines, leading them to all the hidden gems on your website, and providing them with additional information about the pages, such as their importance and how frequently they are updated.
Spam
Content that is intended to manipulate search engine rankings or deceive users. Spam is like a prank call, it’s annoying, unwanted, and can get you in trouble with the search engines.
Storytelling
Using stories to communicate a message or sell a product or service is a powerful way to connect with customers and build a strong brand. By using storytelling techniques, you can create content that is engaging, emotional, and memorable, which can help increase brand awareness and drive more sales. Storytelling can help brands create a unique brand identity that seperates them from competitors.
Structured data
Code that is added to a website to provide additional information about the page to search engines. Structured data is like a translator, it helps search engines understand the content of a webpage and display it in a more informative and visually appealing way in the search results.
T
Title tag
The title of a webpage that appears in search engine results and at the top of the browser. The title tag is like a headline, it’s the first thing people see, it tells them what your webpage is about, and can influence whether the webpage is clicked on in the search results.
Traffic
The number of visitors to a website. Traffic is like a party, it’s an indicator of the popularity and relevance of a website’s content.
U
URL
The address of a webpage on the internet. URLs are like a street address, they help to identify the location of a webpage and can influence its ranking in search results. URLs should be short, descriptive, easy to read, and should contain relevant keywords when possible.
User experience (UX)
Imagine walking into a store and the floor is sticky, the lights are dim and the music is blaring. That’s a bad UX, right? Well, the same goes for a website. A bad UX can make people want to run for the hills, never to return. So, it’s important to make sure your website is like a 5-star hotel – clean, comfortable, and easy to navigate.
User flow
The journey a user takes on a website like a treasure map. User flow is crucial for SEO, like a GPS for your website, it helps users find their way to the content they’re searching for. The website’s design, layout, and navigation elements are like the compass, map and landmarks that guide users through the site. Think of it like a game of “choose your own adventure” but with your website, by understanding user flow, you can optimize your website to provide an enjoyable experience and increase the chances of converting visitors into leads or customers.
V
Video marketing
Using video to promote a product or service is a great way to reach a large and engaged audience. By creating informative, engaging, and compelling video content, businesses can increase brand awareness, generate leads, and drive more sales. Video marketing can also help to humanize a brand and create a more personal connection with customers.
Visual content
Content that uses images, videos, or other visual media to communicate a message. This type of content can reach out, grab the attention of your audience and increase engagement. By using visual content, businesses can create more engaging and memorable marketing campaigns, which can help increase brand awareness and drive more sales.
W
Webinars
Webinars are a powerful tool for businesses to engage with a large and attentive audience, no matter where they are located. By creating compelling content and delivering it in a live or recorded format, businesses can provide a unique and interactive experience for their customers. These can be a cost-effective way to reach new audiences, build credibility, and position your brand as a thought leader in your industry.
Web copy
Web copy refers to the persuasive language used on a website, aimed at converting visitors into customers. With engaging and convincing web copy, businesses can improve their conversion rates by effectively communicating their value proposition and capturing the attention of their target audience. By using persuasive language, businesses can differentiate themselves from their competition and create a lasting impression on visitors.
White hat
Like a good boy scout, always be prepared and play by the rules. White hat SEO techniques are the right way to go, they’re ethical and won’t get you in trouble with the search engine overlords. It’s like playing fair in a game of Monopoly.
White paper
Through the creation of a comprehensive report on a particular subject, companies have the opportunity to demonstrate their mastery and thought leadership in the industry. This not only boosts their credibility, but also offers a platform to communicate their unique approach and position themselves as experts in their field. This can lead to increased engagement with potential clients, higher brand recognition and ultimately, more conversions.
X
XML sitemap
A roadmap for search engines to follow, like a treasure map leading to all the hidden gems on your website. It’s like a GPS for search engines, making it easy for them to find all the pages on your website.
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