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Keyword Search Intent & Content Recommendation Tool
In order to drive inbound demand and leads it’s not enough to pick a target keyword at random and put up an article on your blog. You must go beyond tactics and understand user intent, or the reason behind a user inputting a particular search query in search engines, and buyer journeys, the typical decision making stages a user goes through on their path to becoming a customer.
In order to help you better understand what content to create to match search intent, we’ve built you a tool.
Understanding Keyword Search Intent Is The Cornerstone Of Great SEO Performance
Once you understand how to identify search intent for your target keywords, and then map that search intent to the proper stage of the buyer’s journey, you’ll be able to create laser focused content assets that help your target customer move through their journey and increase the likelihood that they’ll end up doing business with you.