Sales

Build Your B2B Social Selling Strategy (and Generate Revenue)

Alex Boyd

October 18, 2021

Social selling is one of the most misunderstood terms being thrown around modern sales and growth circles. Many sales managers, as well as traditional marketing leaders, assume that […]

B2B Marketing Blog

LinkedIn

Sales

How AI is Transforming The Lead Nurturing And Deal Closing Process

Yael Darom

July 5, 2021

AI marketing is changing the way that Sales and Marketing teams grow their pipeline, engage, qualify, and nurture potential opportunities, and ultimately convert those opportunities into new business. […]

B2B Marketing Blog

Lead Generation

Sales

The Sales Call With a 46% Win Rate

Alex Boyd

December 15, 2020

As a sales rep, likely what you care about most right now during a tough year, is topping up your income by converting leads more easily into customers. […]

B2B Marketing Blog

Sales

How to Avoid Deal Slippage

Tom Williams

December 8, 2020

“The CFO jumped in last minute”, “Budget got pulled”, “Priorities shifted”, “They just went dark on me”. Any of these sound familiar? If we’re honest with ourselves it’s […]

B2B Marketing Blog

Guest Posts

Sales

How to Create (Ridiculously) Good Content as an SDR

Jake Moffet

October 29, 2020

In collaboration with SDRevolution we’ve created a two-part series detailing the importance of why SDRs should create content and what it could look like. Here in part one, […]

B2B Marketing Blog

Content Marketing

Guest Posts

Sales

The Fantastical Journey of Turning Buyer Intent Data Into Revenue

Jake Moffet

September 18, 2020

You may have heard of buyer intent, but what is it? And how do you measure a somewhat intangible concept in a concrete way? We’ve laid out everything […]

B2B Marketing Blog

Content Marketing

Sales

Improve Your Sales Process With Automation, Outsourcing, and a Little Help From Your Friends

Ken Marshall

August 6, 2020

Years ago I had a sales manager who refused to take work home. I asked her how she was able to leave it behind at the end of […]

B2B Marketing Blog

Sales

Training Your Medical Sales Team to Use Relevant Content

Anatoly Geyfman

June 16, 2020

Medical sales are hard. Plain and simple. You are selling complex, expensive solutions to sophisticated buyers that could impact clinical outcomes and patient safety. And if that wasn’t […]

B2B Marketing Blog

Guest Posts

Sales

The Right Way to Use Content as an SDR

Alex Ellison

May 7, 2020

Content marketing has become one of the most popular forms of marketing over the last decade or so, and with good reason. People are online more than ever, […]

B2B Marketing Blog

Content Marketing

Guest Posts

Sales