Build Your B2B Social Selling Strategy (and Generate Revenue)
October 18, 2021
Social selling is one of the most misunderstood terms being thrown around modern sales and growth circles. Many sales managers, as well as traditional marketing leaders, assume that […]
How AI is Transforming The Lead Nurturing And Deal Closing Process
July 5, 2021
AI marketing is changing the way that Sales and Marketing teams grow their pipeline, engage, qualify, and nurture potential opportunities, and ultimately convert those opportunities into new business. […]
The Sales Call With a 46% Win Rate
December 15, 2020
As a sales rep, likely what you care about most right now during a tough year, is topping up your income by converting leads more easily into customers. […]
How to Avoid Deal Slippage
December 8, 2020
“The CFO jumped in last minute”, “Budget got pulled”, “Priorities shifted”, “They just went dark on me”. Any of these sound familiar? If we’re honest with ourselves it’s […]
How to Create (Ridiculously) Good Content as an SDR
October 29, 2020
In collaboration with SDRevolution we’ve created a two-part series detailing the importance of why SDRs should create content and what it could look like. Here in part one, […]
The Fantastical Journey of Turning Buyer Intent Data Into Revenue
September 18, 2020
You may have heard of buyer intent, but what is it? And how do you measure a somewhat intangible concept in a concrete way? We’ve laid out everything […]
Improve Your Sales Process With Automation, Outsourcing, and a Little Help From Your Friends
August 6, 2020
Years ago I had a sales manager who refused to take work home. I asked her how she was able to leave it behind at the end of […]
Training Your Medical Sales Team to Use Relevant Content
June 16, 2020
Medical sales are hard. Plain and simple. You are selling complex, expensive solutions to sophisticated buyers that could impact clinical outcomes and patient safety. And if that wasn’t […]
The Right Way to Use Content as an SDR
May 7, 2020
Content marketing has become one of the most popular forms of marketing over the last decade or so, and with good reason. People are online more than ever, […]