An SEO expert is someone with at least 2-5 years of hands-on experience mastering the art and science of search engine optimization. They might work in-house for a company, lead an SEO team at a digital marketing agency, or freelance on their own.

At our Portland SEO agency, we have four dedicated strategists, each specializing in a unique part of your campaign to ensure every aspect is covered—from strategy to execution.

Portland businesses turn to us for a few key reasons:

• They’ve been doing SEO without a clear strategy and are tired of seeing zero results.
• They know what needs to be done but lack the in-house resources or expertise to make SEO a major driver of growth.
• They’ve worked with freelancers or agencies before, only to find that promises didn’t translate into real, long-term results.
• They want to own digital assets that deliver a steady flow of customers for years to come.

Sound familiar? Working with a local SEO partner like us can help turn scattered efforts into a strategic, customer-focused system for growth.

We don’t just focus on rankings or visibility. We help Portland businesses attract qualified customers, grow their pipeline, and turn their website into a long-term revenue engine.

Here’s how to separate the pros from the pretenders:

• Check their portfolio and client history—do they have experience in your industry?
• Ask for examples of successful campaigns.
• Google them—if they’re good, their SEO will speak for itself.
• Have them explain their methodology clearly.
• Review their reporting and ongoing strategy process—transparency is key.

Red Flags to Avoid:

• Cookie-cutter scopes that don’t address your specific needs.
• Promises of paying to rank #1 organically—this isn’t how SEO works.
• Guaranteed rankings in a set time frame (spoiler: they can’t guarantee that).
• Too-good-to-be-true $199 campaigns that lead nowhere.
• Agencies using cold calls or paid ads to generate their own leads—shouldn’t they be ranking themselves?
• Missing team info—if founders or employees aren’t listed, run.

The best SEO company will provide a tailored strategy, show their expertise, and focus on your long-term growth—not just quick wins.

Winning at SEO requires strategy, execution, and patience—it’s not for the faint of heart. Here’s how the big four SEO categories break down:

• On-Page SEO: This focuses on what your customers see—heading tags, keywords, page copy, image alt text, internal links, and URL structure. It’s all about optimizing the content and layout to improve user experience and search rankings.
• Technical SEO: This is the behind-the-scenes work—optimizing code, fixing meta tags, improving website speed, and adding structured data like Schema Markup so search engines can crawl your site effectively.
• Local SEO: Perfect for businesses targeting nearby customers. It includes optimizing Google My Business, gathering local reviews, ensuring your business info is consistent, and targeting city or neighborhood-specific keywords.
• Off-Page SEO (Link Building): Links act as votes of confidence for your website. Quality backlinks from other sites signal trust to search engines. Done right (with white-hat techniques), this boosts your rankings and authority.

Mastering all four is the key to SEO success, whether you’re targeting Portland customers or a global audience.

You bet we do. Great SEO starts with great content, and we know how important it is. Whether it’s blog posts, service pages, or local-focused content, we create pieces that speak to your customers, showcase your business, and help you rank higher in search results.