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Ready to Work With an Award-Winning Healthcare SEO Agency?
Meet the growth marketing team who’s going to bring your innovative healthcare solution to the top of the search results.
Consumer confidence is crucial in building trust and reputation for a healthcare brand, which is facilitated by effective healthcare SEO strategies. Our battle tested, Google approved SEO and content strategies are uniquely designed for healthcare teams looking to make a big impact.
Crafting an Effective SEO Strategy for Your Healthcare Business
Working with RevenueZen means working with a healthcare SEO agency with a proven track record of success with medical industry clients.
SEO Strategy
Continuous upkeep and updates of SEO strategies are necessary to keep pace with the dynamic changes in search engine algorithms and healthcare regulations. We begin with keyword research and competitive research to map out the early framework of your strategy.
High Performance Content
Meeting prospects at different stages of the buyer’s journey means creating the right type of content for them. We create blog posts, case studies, ebooks, downloadable content, templates, solutions pages, and more so buyers convert at the right moment.
Backlink Building
Link building is a critical component of SEO, and are a critical component of healthcare SEO. Search engines value high quality links, from high quality websites, that come from the same industry as you. We know how to get them. Through guest posting, content outreach, and good ol’ fashioned PR, we know how to get you more backlinks.
Ongoing Optimizations
Healthcare websites should test their efficiency early and often. With ongoing page level optimizations, we make sure your website is regularly indexed by Google, ranking for target keywords, and receiving organic traffic.
SEO Reporting
What matters to an innovative medical company differs from what matters to a startup. On our monthly reporting calls we’ll review things like content indexation, keyword growth, organic traffic, lead conversion, customer LTV and more. We’ll help you understand your website visitors and how valuable they are.
Technical SEO
Site speed, crawlability, mobile friendliness, site architecture, and indexation are major components of an SEO-friendly site. They’re also often forgotten about, and for compliant healthcare sites this can be a big detriment if ignored.
Successful Partnerships
Ready to work with a healthcare SEO agency that will transform your team?
Take Control Of Your SEO-Sourced Pipeline
Our Methodology
Every successful healthcare SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors. We’ll also discuss pages worth adding to your site to compete with other startups in your space.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
We’ve already seen significant improvements in inbound website visitors and organic sourced leads, but now it’s time to take it to the next level.
Our team will work with you to identify how well your leads are converting into sales opportunities. We’ll take a close look at your sales cycle and ensure that we’re not just generating leads, but that we’re driving only the most qualified and ready-to-close opportunities to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
Strategic, data-driven healthcare SEO that delivers meaningful results (and revenue)
A one-size fits all approach to SEO for healthcare wont cut it.
Choose an SEO agency that understands the unique needs of healthcare businesses, whether B2C or B2B, as strategies may differ extensively.
At its core, SEO is about telling your team’s story in a way that resonates with your audience, but makes you stand out from the competition. It’s about connecting with potential customers on an emotional level and demonstrating the value that your organization can bring to their lives.
A well-executed SEO strategy can help innovative healthcare organizations reach their full potential and achieve their goals, while also telling their story to the world.
FAQs
SEO stands for Search Engine Optimization. Business to Business SEO is a mixture of different strategies and digital marketing disciplines designed to drive more website visitors from organic search. This is done by getting your content to the top positions on the first page of the SERPS (search engine results pages) for your target keywords that correspond to your business model and target customers.
Yes! We understand the sensitive nature of healthcare work and are fully aware of HIPAA and compliance laws, both legally and ethically.
We have a lot of familiarity working with non-standard sales cycles and business models. We love learning about new products in the healthcare realm and are positioned with incredible writers to help tell your brand’s story and attract new visitors.
A search engine optimization strategist (sometimes referred to as an “SEO specialist” or “SEO consultant”) is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves. Our B2B SEO agency contains 4 primary SEO strategists who own a unique aspect of your SEO campaign.
YMYL content is Your Money, Your Life content. YMYL topics could significantly impact readers’ health, financial stability, safety, or well-being. Common YMYL topics include finance, medicine, and current events, and it’s critical your SEO team has an understanding of the concept.
As an SEO company, we use a lot of tools. Here are some of our favorites:
- Google Search Console
- Google Analytics
- Grammarly
- Google Data Studio
- Content Harmony
- Screaming Frog
- Yoast
- Google Tag Manager
- Ahrefs
- Surfer SEO
SEO involves many different components and takes a lot into consideration. Through researching long tail keywords, tweaking code, writing engaging content, updating meta tags, building links, and optimizing user experience, we are able to communicate to Google and other major search engines what your business and website are about.
Naturally, the better these search engines understand what you’re about, the more likely you are to rank higher for search queries relating to your business (also known as keywords). Higher rankings equals more targed traffic to your website. Those new users equal more qualified leads and eventually more customers as well.