Whether you’re in FinTech, investment banking, wealth management, or any other sector in the financial services industry, you need SEO and content services. Failing to invest in them will leave you trailing behind the competition.
Here are the three important reasons why.
Trust is an essential ingredient for success, particularly in an industry as sensitive as the financial services industry. To help you build authority and trust, we’ll build you high-ranking web pages and blog posts that follow Google’s “your money your life” (YMYL) guidelines. We’ll also build relevant links to help you build authority and trust online.
With most business relationships being built online, your website becomes as important as your brick-and-mortar office. Driving relevant traffic to your site becomes crucial to your success. From technical SEO to SEO-optimized content to website audits, our services are designed to increase the traffic going to your offer or website.
With so many brands offering the same services you’re offering, you must stand out from the competition. An SEO and content strategy will help you do just that by highlighting your unique value proposition and positioning in the market.
LinkedIn is another effective financial services inbound marketing channel you must leverage.
What’s so great about LinkedIn?
Relationships play a huge role in generating leads in the financial services industry. And LinkedIn is the perfect platform to build relationships with relevant people.
Building thought leadership is an excellent way to gain trust — another vital ingredient to success in FSI. From LinkedIn posts and articles to optimizing your profile, our financial services marketing will help you become a go-to resource in your industry.
Being a network of professionals, LinkedIn makes it easier for you to target your campaigns. Both paid and organic. With a range of on-platform tools and available demographic information, you can effectively seek out potential customers or learn more about those already engaging with you.
Just over 39% of our new business comes from SEO or LinkedIn (we get a ton of referrals as well). That’s a testament that we know how to use the platform to grow our clients’ businesses.
And when you partner with us, you can expect results.
How do we do it?
Here’s how our process works:
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
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Sr. SEO Strategist
LinkedIn Profile
Location: Portland, OR
I’m a native NYC boy, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day, perform original music under the name Jame Doe in the evenings, and sew elaborate clothing all night.
I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and then I work on my music with my band until my eyes are heavy.
Definitely coming up with creative ways to help clients tell their stories. I find that my content syncs turn into a pseudo-therapy session, which I really do adore. It’s a pleasure to validate people’s thoughts when it comes to their businesses.
I make the most perfect scrambled eggs. You always use a whisk and give a splash of salt, because that breaks the proteins up. Cook low and slow and never stop moving, and add a good spoonful of ricotta cheese about halfway through. Also, eat a full spoonful of ricotta while cooking the eggs because you deserve it.
pokemonfood@aol.com and jakeismadcool was AIM name for a little too long
Sr. Brand Strategist
LinkedIn Profile
Location: Portland, OR
Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.
I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh.
I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling.
I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed.
Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…
Sr. SEO Strategist
LinkedIn Profile
Location: Pittsburgh, PA
I grew up in Pittsburgh, PA (all over) and ended up graduating from Slippery Rock University with a BS in Marketing. After college my love for marketing led me to awesome work-related opportunities resulting in relocating to both Austin, TX and NYC – both cities I absolutely love. Outside of work, I enjoy working on the duplex I currently live in & rent out, and have taken a very recent heightened interest in epoxy woodworking projects!
A day with limited plans, ability to be spontaneous. Would involve an activity with my dog and nice weather, whether that be a walk, a hike in the woods, biking or kayaking (yes, we’ve done them all).
Getting to meet new people, build relationships and learn more about different business models and growth.
Burnt, inedible, unable to consume lol.
I’ve actually only ever had 1 personal email address that only has my name, nothing crazy.
Secretly (or maybe not so secretly) a huge nerd. Things I genuinely love talking about and building relationships over:
(at least my friends find it quirky lol).
May come as a surprise, but I’m not THAT much of a nerd lol – I actually have dedicated the majority of my life until recently playing soccer and lacrosse. Huge Pittsburgh sports fan! I have a gigantic close family who are very important to me: 2 older sisters, 1 older brother, and 2 younger sisters + 18 first cousins who are more like my siblings 🙂
Content Manager
LinkedIn Profile
Location: Los Angeles, CA
I spent the majority of my life living in Dallas, TX and finally made the decision to move to Los Angeles late last year. It helps that my family lives out here and getting to spend more time with them is awesome. My favorite part about the move is getting to help my little sister with her acting auditions. I’m the official reader for most of her tapes (quiet voice speaking the lines of the other character in the scene). From a young age, I was an avid reader and would spend most summers cooped up in my room absorbing as many stories as possible. My love for reading made me think I would make a good teacher (idk why this was my logic).
I ended up going to UNT to get my teaching certificate for one whole week. No, I didn’t get it after a week. I changed my mind and moved back to Dallas to study psychology at UTD. I was also a waitress during this time and worked open – close on Friday – Sunday. It was a hectic period, and I have some pretty interesting stories. I’ve worked in sales, admin, and marketing, and although I don’t have as much free time as I did during those summers from my youth, I still absolutely love to read (although now mostly in the form of articles and captions).
Call me boring but nothing is better than being in your pajamas on a cold day drinking coffee and watching Hallmark Christmas movies. I might sound like an old soul, but I promise I’m not!
Helping companies and getting to play a small part in helping them reach their business goals. As an added bonus, I get to work with a passionate group of people that genuinely love what they do.
Christmas cookies! There is some serious backbreaking work to this process. Every year I begrudgingly make my way to the kitchen for an all day affair of chaos consisting of milk, egg, flour, an assortment of spices I use once a year, and my 2 sisters. It’s a family bonding thing, but it’s also messy and painful. The cookies look and taste amazing when they are ready. So..sort of worth it.
Maybe don’t share this, but I think it was something like sexilylcutie@aol.com annnnnddd……..I think I was like 11/12 years old.
Sr. SEO Strategist
LinkedIn Profile
Location: Fayetteville, AR
I studied journalism and sociology in school. I was a DJ at my college radio station and then later at a local AM station. Ask me to read the news.
I live in Northwest Arkansas, but have lived in Connecticut, Idaho, New Jersey, Texas, Wisconsin and California. I love to travel, so I’m always looking for my next global adventure.
In my spare time (in addition to travel), I like to take food photos, cook, garden, and work on my food blog. This is where I test out my SEO skills on a live project and get to see the magic percolate. I nerd out on keyword research, improving my DR and planning strategies.
I’m traveling somewhere new, so I set out to explore a new city. I tend to stay away from touristy sites and instead dive into public markets, take a cooking class to learn the food and culture, stroll aimlessly admiring street art, or take in an outdoor rooftop movie overlooking the Acropolis.
Learning. I know that’s a bit cliche, but I love to stretch my skill set. I also love interacting with my clients and connecting with them on a personal level. Relationship building is a huge factor in this role.
Loaded baked potato soup. I’m a soup connoisseur, especially during the winter. Also, I make a mean 3-cheese and tomato grilled cheese.
My lips are sealed. But, I used to sell dial-up internet service.
I like to dive headfirst into anything travel related. I’m the go-to person in my group of friends for travel-related questions, research, or finding the best price or things to do. Want to stay in an Airbnb castle in Tuscany? I’ve got you. A week in an Athens flat? Let’s go. Or, if you want to hear about the Manhattan penthouse bathroom I got trapped in…
I have a secret desire to start a podcast, possibly triggered by my 90s obsession with Pump Up the Volume. You should meet my new mic. The sound is sick!
President & Managing Partner
LinkedIn Profile
Location: Portland, OR
While I was born in CO, I have lived in Oregon since I was 3. Growing up on 5 acres I was fortunate to call a forest my playground and learned to work with my hands. Though I don’t think I studied anything of note in school, I was lucky to have the opportunity to play basketball at the collegiate level for a few years. My wife, son, two dogs, and I live just outside of Portland in a wonderful home surrounded by awesome neighbors. I am constantly working on new projects around the house from building out our mudroom to garden boxes, and most recently a pergola.
It can really depend, but a great weekend day starts with waking up in Black Butte, Oregon to poached eggs and sweet potato hashbrowns. Hanging out with friends and family in the morning over Portland Roasters coffee and then going out for a hike/round of golf/clay shooting in the afternoon. A short nap after lunch provides the energy to go to the pool for a couple of hours before finishing up with a Rib-Eye steak dinner and smoky single malt scotch around a fire scratching my dogs’ ears and listening to kid’s running around and laughing.
Getting to be a part of helping people achieve their desired professional growth. I also love building efficiency.
Bacon-wrapped, gorgonzola-stuffed dates.
tootallrock@ – I believe it was my first ever email address.
Sr. Dir. of Strategy
LinkedIn Profile
Location: Memphis, TN
I could talk about my career, but that’s what LinkedIn’s for, so let’s talk about the fun stuff. I love what I’ve done in my life and can’t wait until tomorrow so I can do more. I love doing things that make me nervous as much as I love being calm in the midst of the crazy. I jump out of airplanes for the rush and sit on the beach at daybreak to take in the peace only the sea can bring. Depending on the day, you might hear anything from Chopin to Five Finger Death Punch blaring from my truck. I’ve served my country and currently serve my fellow veterans as a Service Officer for the American Legion. Sleep? I’ll do that later.
A giant glass of water to start the day, a warm breeze carrying the smell of summer, and time spent with the people I care about. Maybe some good food at some point and an evening by the fire in the firepit out back.
Every day brings a new challenge to overcome. Every day carries an opportunity to be the best person I can and improve the lives of my team. Oh, and SEO.
No one, and I mean no one, can put in a DoorDash order like me.
nowayamI@tellingyou.com
Head of Content & Founding Partner
LinkedIn Profile
Location: Portland, OR
16 years of ballet. 2 troublemaking dogs. Lots of opinions. Raised a nomad and grateful for an unstable childhood, I made my way west in 2008. My first year of college an english professor told me I was a terrible writer, so I got a book deal and dropped out. These days I’m still writing, but I realized pretty early that royalty checks aren’t consistent, so I got my first agency gig editing and climbed my way through the marketing ranks from there, one algorithm at a time.
Autumn Sunday morning, late breakfast, followed by coffee and an edible, then thrifting in a comfy sweater. Or, alternatively, Day Two of a good PNW music festival.
Building a legacy and getting to meet amazing people along the way.
My brussel sprout game is untouchable.
Nope, you’re not getting that.
Partner & Chief Growth Officer
LinkedIn Profile
Location: Brooklyn, NY
The perfect day starts by waking up on a warm summer day by the side of a river that I’ve hiked out to. I open the tent, splash some water on my face, and get the coffee ready by a small morning fire. Then I jump into my hammock and read until my wife wakes up and demands to be fed. So I grab a rock and make the fire a little bigger, and prepare some camping approved breakfast combination. I’ll take some long and purposeless hike throughout the day, either with my wife, friends, or by myself. Get back, take a nap, wait until night time to have a beer and smores. Perfect.
I love solving big and important problems that help others get unstuck and move closer to their potential.
Carne asada tacos. The secret is in my marinade. I’ll never tell.
My first AOL email….”kenret13@aol.com”. To this day I have no idea where that came from or what it means. LOL
Founder & Chief Evangelist
LinkedIn Profile
Location: Portland, OR
I was born in California, raised outside of San Francisco. (You can take the kid out of SF but you can’t take the… yeah.) Oddly but also completely logically, I studied Moral Philosophy in college. I think learning how to think and talk and structure arguments is one of my best assets in business. But I also love music quite a bit, and while my music theory isn’t great, I’ve been playing instruments of various kinds for 20+ years now. Talk classical flute or fingerstyle guitar to me.
Morning cappuccino at the cafe, listening to jazz rap (look it up on Spotify), while reading The Economist. Few strategy calls with awesome SaaS founders. Winding 30-mile bike ride (taking the scenic route) to the gym for a lift with a friend. Thai BBQ dinner with mezcal cocktail. In bed before 10:30.
Learning about new business models and coming up with a strategy, then seeing it evolve over time. I’ve spent a lot of time “turning the dials” on B2B growth campaigns, but the development of a strategy and aligning everyone to that vision, is my favorite part.
Pancakes. I am really good at warm, buttery, fluffy pancakes. And crepes.
My address as a pre-teen was coolsk8r32@aol.com. Judge me all you like, I was 11 and could not get enough of skateboarding. And being cool.
