Benefits of SEO & Content for Financial Services

Whether you’re in FinTech, investment banking, wealth management, or any other sector in the financial services industry, you need SEO and content services. Failing to invest in them will leave you trailing behind the competition. 

Here are the three important reasons why.

Build Authority and Trust

Trust is an essential ingredient for success, particularly in an industry as sensitive as the financial services industry. To help you build authority and trust, we’ll build you high-ranking web pages and blog posts that follow Google’s “your money your life” (YMYL) guidelines. We’ll also build relevant links to help you build authority and trust online.

Increased Traffic

With most business relationships being built online, your website becomes as important as your brick-and-mortar office. Driving relevant traffic to your site becomes crucial to your success. From technical SEO to SEO-optimized content to website audits, our services are designed to increase the traffic going to your offer or website.

Stand Out

With so many brands offering the same services you’re offering, you must stand out from the competition. An SEO and content strategy will help you do just that by highlighting your unique value proposition and positioning in the market.

"Our engagement now doubles to triples in rate, depending on the month. Additionally, our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep"

CTO @ IT supply chain provider

"Starting from scratch we went from zero to 10+ qualified leads per week and have closed 4 deals to date far exceeding the cost of the program."

Daniel AVP of Marketing and QA

Benefits of LinkedIn Marketing for Financial Services Companies

LinkedIn is another effective financial services inbound marketing channel you must leverage.

What’s so great about LinkedIn?

Created For Making Business Relationships

Relationships play a huge role in generating leads in the financial services industry. And LinkedIn is the perfect platform to build relationships with relevant people.

Great for Thought Leadership

Building thought leadership is an excellent way to gain trust — another vital ingredient to success in FSI. From LinkedIn posts and articles to optimizing your profile, our financial services marketing will help you become a go-to resource in your industry.

Excellent Data and Targeting Capabilities

Being a network of professionals, LinkedIn makes it easier for you to target your campaigns. Both paid and organic. With a range of on-platform tools and available demographic information, you can effectively seek out potential customers or learn more about those already engaging with you. 

Our Process

Just over 39% of our new business comes from SEO or LinkedIn (we get a ton of referrals as well). That’s a testament that we know how to use the platform to grow our clients’ businesses.

And when you partner with us, you can expect results.

How do we do it?

Here’s how our process works:

1. Analyze

Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.

Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.

We take these and work with you to prioritize the best fit strategy for your product.

2. Grow

After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.

We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.

This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.

3. Expand

Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.

This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.

At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.

4. Validate

Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.

We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.

5. Refine

At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.

We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.

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What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?