Inbound Marketing for Startups
Inbound marketing is a marathon that pays off in spades, but it takes more than a spiffy looking blog to reap the results – it takes a village. Rather than hire, train, and manage your village of content managers, social media specialists, and keyword gurus, let us take care of everything.
What is it?
Gone are the days of disruptive marketing. Your customers, both existing and prospective, demand relevant content that addresses their needs.
Utilizing extensive research and proven, data-driven techniques, we develop and implement a comprehensive plan of attack centered around a mix of content that’s devoted toward brand authority, and content that’s more keyword-focused.
From concept to completion, we handle everything with a thoughtful, tailor-made approach, including keyword research, SEO optimization, PPC opportunities, social media management and engagement, link building, outreach, content calendaring and creation, writer onboarding, editorial strategizing and structuring, day-to-day management of your customer-facing content verticals, and everything in between.
Our inbound marketing services will help you attract qualified prospects and build long-term brand credibility, establishing your company as the company to do business with.
Stop fishing for leads. Make the leads come to you.
How does it work?
Let us run the inbound marathon for you. While we work up a sweat, you can sit back and watch your company climb through the search ranks as your loyal fan base eagerly converts to marketing qualified leads.
Most companies already have some inbound initiatives in play, but few understand how to optimize their approach.
If you have a blog that updates once a month, but you’re not seeing the engagement you want... Before we reinvent the wheel, we’ll take a deep dive into your website analytics and buyer persona, diagnose the areas of greatest need, and prescribe solutions needed to run a successful inbound campaign. We’ll also thoroughly crawl your site to identify and address any issues, such as missing descriptions and tags, that might be hurting your overall performance.
If your website the “go-to” authority but you have a few unique resources (ebooks, white papers, blog posts, etc.) that see steady amounts of traffic… As we refine your content strategy and onboard writers knowledgeable in your vertical, we will analyze and develop documentation that addresses why these pages perform well, where the traffic is coming from, and how we can optimize future content with this existing reach in mind. We’ll also develop a comprehensive set of editorial guidelines that can be circulated internally as a one-stop tool for addressing all aspects of your customer-facing process.
If you already have an effective content offering with great messaging and decent conversion rates, but traffic is low… You’re already ahead of the game! We’ll look at ways to maximize your reach, starting with the social media channels your ideal buyer is most likely to use. In addition to maximizing organic reach, we’ll also research advertising opportunities and build a paid reach proposal based on your most-valuable keywords. Should you decide to go for paid clicks, we can either help you implement it or have one of our experts take it off your plate entirely.
Who is this ideal for?
Companies selling B2B or B2C services with product-market fit who have successfully closed at least a few deals within a target market.
When should you use inbound marketing services?
You want to spend less time prospecting and more time closing.
You want to establish your brand as the leading authority in your field, but you don’t have the time to hire an in-house team of marketers.
You have a small team who knows how to speak your buyer’s language, and they’re hungry for more qualified leads.
You are more interested in securing a consistent stream of leads than you are in a one-time rush.
You have a large market of potential prospective contacts but don’t know the most effective way to engage them.
You want to augment your revenue team with inbound marketing in addition to outbound sales.
You understand the long-term value of inbound, you have all the tools and knowledge, but you have zero time to launch and maintain a successful campaign right now.
Examples of good fits for inbound marketing services
15-person Enterprise SaaS company with average ARR of $60k/yr, 18 current happy clients, VPs of Sales are the target buyer.
12-person software development agency handling large development projects ($50 - 200k per project) and $2-5k/mo services retainers.
25-person Midmarket SaaS company with average ARR of $10k/yr, 150 clients, wanting to 1) up their game when it comes to customer-facing content, and 2) optimize their existing content for higher conversion.
40-person service company looking to hire their own in-house Head of Marketing to oversee their content specialist and social media manager, with a contract size in the high six figures -- but they've never hired a high-level marketing role before and aren’t sure what they need!
Who should NOT use our service
RevenueZen delivers results specifically because we only engage with clients who are a good fit for us. Here are a few examples of companies who are most likely not a good fit for our inbound marketing services.
Companies who are still trying to get their first customer (we know people who can help with this so contact us).
Companies who just want to post on their blog "every once in awhile". We run campaigns designed to get results and that means having a plan for ongoing, regular content, according to schedule, not feel.
Companies who cannot wait at least 3 months for noticeable results to take hold. Content is a marathon, not a sprint. A good, high-ROI content program takes time to implement effectively. Impatience is one of the biggest downfalls of a good marketing program. If you need results ASAP and don't have time to implement a long-term content strategy, try a lower ROI but much faster strategy like PPC advertising or Outbound Sales.
We only take on clients when we are confident we can generate results...
Contact us now to find out if our B2B sales appointment setting services are a good fit for your company.