New – Inbound Marketing

Scroll down

B2B Inbound Marketing Services

Inbound marketing is a marathon that pays off in spades, but it takes more than a spiffy looking blog to reap the results – it takes a village. Rather than hire, train, and manage your village of content managers, social media specialists, and keyword gurus, let us take care of everything.

Get Started

Our Focus? Inbound Strategies That Bring The Leads To You

Gone are the days of disruptive marketing. Your customers, both existing and prospective, demand relevant content that addresses their needs.

 

Utilizing extensive research and proven, data-driven techniques, we develop and implement a comprehensive plan of attack centered around a mix of content that’s devoted toward brand authority, buyer intent, and search engine friendliness.

 

From concept to completion, we handle everything with a thoughtful, tailor-made approach.

 

Our inbound marketing services will help you attract qualified prospects and build long-term brand credibility, establishing your company as the company to do business with.

Some of The Amazing Brands
We’ve Worked With

Clutch-octobot
footer-patch-manifest

When done right, a well planned B2B inbound marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more opportunities for your sales team.

Does this sound like you?

Most companies already have some inbound initiatives in play, but few understand how to optimize their approach to fill their sales pipeline with qualified opportunities.

Do any of these remind you of your situation?

  • You consider yourselves experts and your website as the “go-to” authority but you have to create content beyond blogs to capture users at later stages of their buying journey.
  • You have a resource center or blog that updates a few times a month, but you’re not seeing increases in organic traffic or engagement.
  • Your website’s content assets don’t seem to be contributing to pipeline and even if they were, you aren’t sure how to connect those dots. 

RevenueZen might be the right partner for you if…

  • You want to spend less time prospecting and more time closing.
  • You want to establish your brand as the leading authority in your field, but you don’t have the time to hire an in-house team of marketers.
  • You are more interested in securing a consistent stream of leads than you are in a one-time rush.
  • You have a large market of  prospective contacts but don’t know the most effective way to engage them.
  • You want to augment your revenue team with inbound marketing in addition to outbound sales.
  • You understand the long-term value of inbound, but you have zero time to launch and maintain a successful campaign right now.

Successful Partnerships

“Our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep — their work just does wonders to our business.”
CTO @ Supply Chain Software Provider
“Since implementing their SEO help, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank in the top 5 for several keywords that orient well toward buyer intent for our category.”
Dennis Thankachan
Dennis ThankachanCEO @ Lightyear
“In the first two quarters of 2022, we have seen an 88% year-over-year increase in organic traffic...We have also started seeing upward movement in search ranking positions for several keywords important to our market.The RevenueZen team is easy to work with and does a good job of communicating results through our monthly SEO report. I also appreciate their expertise"
Madeline Jacobson
Madeline JacobsonSr. Content Marketing Manager @ Bloomfire
“Since starting with RevenueZen and their efforts on the SEO side, we have seen an increase in our ranking on Google Search as well as an increase in our overall organic traffic. This growth has helped us get closer to our desired growth...I really appreciate their willingness to work with us so we fully understand all the levers we can utilize as well as the complications that come with SEO.”
Jack Worrall
Jack WorrallMarketing Operations Manager @ Insurgrid
Previous
Next

Take Control Of Your Organic-Sourced Sales Pipeline

Get Started

Take Control Of Your SEO-Sourced Pipeline

Get Started

RZ Methodology

FAQs

Blog posts, white papers, free tools, guides, downloads, videos, infographics, and even solutions pages for your products can be considered examples of inbound marketing.

You “do” inbound marketing by figuring out who your target audience is, learning about their needs, creating content assets for them to consume at every stage of their buying decision making journey, and giving them an enticing and mutually beneficial way to get in touch with you when they are ready.

The success of any inbound marketing campaign depends on the goals that you have set for it. It’s important to define KPI objectives prior to the campaign starting. That being said, it can be measured by new website users, demos booked, contact form submissions, sales rep phone calls, MQLs generated, and more. The limits are typically in your definition of success being realistic and having the correct tracking in place from the beginning.

Attract, Engage, Close, and Delight.

Copyright © 2024 RevenueZen

Privacy Policy | Terms Of Use | MSA | XML Sitemap

Rocky Pedden

President & Managing Partner

LinkedIn Profile
Location: Portland, OR

While I was born in CO, I have lived in Oregon since I was 3. Growing up on 5 acres I was fortunate to call a forest my playground and learned to work with my hands. Though I don’t think I studied anything of note in school, I was lucky to have the opportunity to play basketball at the collegiate level for a few years. My wife, son, two dogs, and I live just outside of Portland in a wonderful home surrounded by awesome neighbors. I am constantly working on new projects around the house from building out our mudroom to garden boxes, and most recently a pergola. 

 

What’s a perfect day for you?

It can really depend, but a great weekend day starts with waking up in Black Butte, Oregon to poached eggs and sweet potato hashbrowns. Hanging out with friends and family in the morning over Portland Roasters coffee and then going out for a hike/round of golf/clay shooting in the afternoon. A short nap after lunch provides the energy to go to the pool for a couple of hours before finishing up with a Rib-Eye steak dinner and smoky single malt scotch around a fire scratching my dogs’ ears and listening to kid’s running around and laughing. 

 

What’s your favorite part of your job?

Getting to be a part of helping people achieve their desired professional growth. I also love building efficiency. 

 

What’s a recipe that no one makes better than you?

Bacon-wrapped, gorgonzola-stuffed dates.

 

Three most used emojis?

👍😄💁‍♀️

Partner & Chief Growth Officer

LinkedIn Profile
Location: Atascadero, CA

What’s a perfect day for you?

The perfect day starts by waking up on a warm summer day by the side of a river that I’ve hiked out to. I open the tent, splash some water on my face, and get the coffee ready by a small morning fire. Then I jump into my hammock and read until my wife wakes up and demands to be fed.  So I grab a rock and make the fire a little bigger, and prepare some camping approved breakfast combination. I’ll take some long and purposeless hike throughout the day, either with my wife, friends, or by myself. Get back, take a nap, wait until night time to have a beer and smores. Perfect. 

What’s your favorite part of your job?

I love solving big and important problems that help others get unstuck and move closer to their potential. 

What’s a recipe that no one makes better than you?

Carne asada tacos. The secret is in my marinade. I’ll never tell. 

What’s the most bizarre email address you’ve ever had?

My first AOL email….”kenret13@aol.com”. To this day I have no idea where that came from or what it means. LOe

Founder & Chief Evangelist

LinkedIn Profile
Location: Portland, OR

I was born in California, raised outside of San Francisco. (You can take the kid out of SF but you can’t take the… yeah.) Oddly but also completely logically, I studied Moral Philosophy in college. I think learning how to think and talk  and structure arguments is one of my best assets in business. But I also love music quite a bit, and while my music theory isn’t great, I’ve been playing instruments of various kinds for 20+ years now. Talk classical flute or fingerstyle guitar to me.

 

What’s a perfect day for you?

Morning cappuccino at the cafe, listening to jazz rap (look it up on Spotify), while reading The Economist. Few strategy calls with awesome SaaS founders. Winding 30-mile bike ride (taking the scenic route) to the gym for a lift with a friend. Thai BBQ dinner with mezcal cocktail. In bed before 10:30.

 

What’s your favorite part of your job?

Learning about new business models and coming up with a strategy, then seeing it evolve over time. I’ve spent a lot of time “turning the dials” on B2B growth campaigns, but the development of a strategy and aligning everyone to that vision, is my favorite part.

 

What’s a recipe that no one makes better than you?

Pancakes. I am really good at warm, buttery, fluffy pancakes. And crepes.

 

What’s the most bizarre email address you’ve ever had?

My address as a pre-teen was coolsk8r32@aol.com. Judge me all you like, I was 11 and could not get enough of skateboarding. And being cool.

Sr. SEO Strategist

LinkedIn Profile
Location: Portland, OR

I’m a native New Yorker, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day who sews elaborate clothing all night.


What’s a perfect day for you?

I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and I work on my music with my band until my eyes are heavy.


What’s your favorite part of your job?

Clicking with a client and seeing their eyes light up when the results start pouring in. 


What’s a recipe that no one makes better than you?

Scrambled eggs. In fact, any type of egg. I even have a tattoo of someone cracking an egg on my left thigh. 


Most used emojis?

🥵🫠🫃🏻

Head of Content

LinkedIn Profile
Location: Portland, OR

Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. 

I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.


What’s a perfect day for you?

I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh. 


What’s your favorite part of your job?

I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling. 


What’s a recipe that no one makes better than you?

I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed. 


What’s the most bizarre email address you’ve ever had?

Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…

Sr. SEO Strategist

LinkedIn Profile
Location: Pittsburgh, PA

I grew up in Pittsburgh, PA (all over) and ended up graduating from Slippery Rock University with a BS in Marketing. After college my love for marketing led me to awesome work-related opportunities resulting in relocating to both Austin, TX and NYC – both cities I absolutely love. Outside of work, I enjoy working on the duplex I currently live in & rent out, and have taken a very recent heightened interest in epoxy woodworking projects!

What’s a perfect day for you?

A day with limited plans, ability to be spontaneous. Would involve an activity with my dog and nice weather, whether that be a walk, a hike in the woods, biking or kayaking (yes, we’ve done them all).

What’s your favorite part of your job?

Getting to meet new people, build relationships and learn more about different business models and growth.

What’s a recipe that no one makes better than you?

Burnt, inedible, unable to consume lol.

What’s the most bizarre email address you’ve ever had?

I’ve actually only ever had 1 personal email address that only has my name, nothing crazy.

What’s the quirkiest thing about you?

Secretly (or maybe not so secretly) a huge nerd. Things I genuinely love talking about and building relationships over:

  • Ethical business growth
  • Marketing (demand gen & lead gen)
  • Software / SaaS
  • SEO

(at least my friends find it quirky lol).

Anything else you want the world to know?

May come as a surprise, but I’m not THAT much of a nerd lol – I actually have dedicated the majority of my life until recently playing soccer and lacrosse. Huge Pittsburgh sports fan! I have a gigantic close family who are very important to me: 2 older sisters, 1 older brother, and 2 younger sisters + 18 first cousins who are more like my siblings 🙂