Introducing: The BIMPA

Have you ever wondered how your B2B inbound marketing campaign is stacking up? Or are you considering building out your first inbound marketing campaign and want to see if your plans align with best practices?

If you answered “Yes” to either of those then you’re in the right place. We’ve put together an assessment that covers all of the components of a successful inbound marketing program into a handful of easy to understand quesitons. Everything from your team size, analytics, search engine optimization, content strategy, PR/link building strategy, and more.

Once you finish the BIMPA, you’ll know exactly where you stand and have a clear understanding of how to improve your inbound marketing program as a whole.

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Rocky Pedden

Three most used emojis?

👍😄💁‍♀️

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Mike Mierz

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

What’s a recipe that no one makes better than you?

Tequila Pineapple ;)

 

Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

What’s a recipe that no one makes better than you?

Reservations. #iburnwater

 

Three most used emojis?

👏🏻 😚 😎