GEO Audit: Generative AI Brand Visibility Assessment
Most SEO audit tools were built for blue links, not AI answers. This GEO Opportunity Audit gives you a modern generative engine optimization (GEO) framework to see how often AI models actually cite your brand today, where you’re invisible, and what to fix first so you start showing up in answer-style results across ChatGPT, Perplexity, Gemini, and Google’s AI Overviews.
Use this assessment alongside our free GEO audit tool to generate a quick GEO Scorecard for your domain, then turn it into a focused 90-day AI optimization and answer engine optimization plan.
The audit provides an actionable roadmap for improving your brand’s presence across AI search platforms. The audit scans your entire website to assess your current ai visibility and citation readiness within large language models and AI tools. Conducting a health check that addresses both seo and GEO/AEO-driven strategies is essential to ensure your site is optimized for modern search environments.
We’ve Increased AI Search Visibility for Some Amazing Teams
What the GEO Opportunity Audit Helps You See
Brand and Social Presence and Sentiment
Technical AI Readiness
Content Structure and Strategy
Scores your AI Search Readiness
Benchmarks you against modern GEO best practices
Surfaces a prioritized “fix list”
How the GEO Opportunity Audit Works
Book your GEO Audit, then complete a short intake on your ICP, core offers, and key competitors so we can tailor the generative engine optimization testing around your actual go-to-market.
Behind the scenes, our AirOps-powered GEO audit tool runs structured prompts across major generative engines to see how often and how accurately they surface your brand today.
We normalize the results, calculate your overall GEO Score and sub-scores, and organize everything into a clear picture of your current AI visibility and answer engine optimization posture.
A senior strategist reviews the data, spots patterns and gaps, and translates your GEO audit results into specific opportunities, risks, and focus areas for the next 60–90 days.
You’ll get a polished, no-fluff audit deliverable plus an optional live walkthrough, so you leave with a concrete, prioritized plan to improve generative engine optimization and drive more organic-sourced revenue.
Access the GEO Opportunity Audit
What the GEO Opportunity Audit Helps You See
Brand and Social Presence and Sentiment
Technical AI Readiness
Content Structure and Strategy
Scores your AI Search Readiness
Benchmarks you against modern GEO best practices
Surfaces a prioritized “fix list”
Real Examples of What GEO Audits Reveal
- Competitors appearing in generative summaries while the brand is missing
- Incorrect or hallucinated statements about the brand
- High-intent queries where AI engines default to competitor recommendations
- Category conversations where the brand is absent or misrepresented
How Teams Use the Audit Output
- Build or reshape the SEO roadmap
- Prioritize content topics based on generative visibility gaps
- Adjust messaging or positioning based on AI patterns
- Identify opportunities for link-building, PR, or topical authority
- Run experiments inside generative engines to improve presence
Understanding AI Search and Answer Engine Optimization (AEO)
AI search is transforming the way users interact with search engines by leveraging artificial intelligence to deliver more precise, context-aware results. Unlike traditional search engines that rely heavily on keyword matching and blue-link rankings, AI search engines (such as Google AI Overviews, ChatGPT, and other generative platforms) use advanced natural language processing and machine learning to interpret user intent and provide direct answers or comprehensive summaries. This is why we call it answer engine optimization, or AEO.
These AI-powered systems analyze not just the keywords, but the context and semantics behind each query, often surfacing content in the form of AI overviews or answer boxes.
This means that brands must adapt their strategies to ensure their content is easily discoverable and accurately represented in these AI-generated responses. Generative engine optimization (GEO) is the key to this shift, focusing on optimizing content structure, semantic clarity, and technical accessibility so that AI crawlers can understand, trust, and cite your brand.
To succeed in this new landscape, businesses need to prioritize clear, well-structured content, robust brand authority, and technical readiness for AI crawlers. By doing so, you increase your chances of being featured in direct answers and AI overviews, ensuring your brand appears where users are increasingly seeking information.
Generative Engine Optimization FAQs
Generative Engine Optimization is the practice of improving your brand’s visibility and presence inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews.
Instead of optimizing only for traditional search rankings, GEO focuses on being cited, mentioned, and linked within responses generated by large language models. The goal is to ensure your content is included and accurately represented when users search for solutions through AI tools.
It is the next evolution of SEO, adapted for how people are beginning to get answers without clicking through search results.
Also, if you want to learn more about GEO and how to build your own GEO strategy,go read our latest article right here.
A GEO audit shows how visible your brand is inside AI-generated answers and where you’re being left out.
It helps you:
- Identify which pages are being cited or ignored by AI tools like ChatGPT, Perplexity, and Google’s AI Overviews
- Find gaps in your content that prevent inclusion in AI responses
- Understand how your brand is being mentioned or positioned in generative answers
- Improve your chances of being used as a source by AI, which drives visibility and referral traffic
In short, it tells you if the AI-powered internet knows you exist, trusts your content, and uses it to answer real buyer questions.
Not at all. But if you’re only doing traditional SEO, you’re playing an outdated game.
People aren’t just Googling and clicking anymore. They’re asking AI tools for answers directly. That means your content needs to show up in AI responses too.
SEO is now about two things:
- Ranking for high-value keywords that drive pipeline.
- Showing up in generative search results where AI tools pull answers.
GEO doesn’t replace SEO. It expands the scope. Same goals—qualified traffic and revenue—but now across both search engines and AI interfaces. Ignore that, and you’re invisible in half the places your buyers are looking.
SEO focuses on getting your content ranked in search engine results like Google. The goal is to drive organic traffic through clicks on blue links.
GEO focuses on getting your content included in AI-generated answers from tools like ChatGPT, Perplexity, and Google’s AI Overviews. The goal is to be mentioned, cited, or linked by large language models.
SEO is about rankings and metadata. GEO is about citations, brand mentions, and how well your content aligns with what AI tools consider credible and useful.
Both aim to bring in qualified traffic, but they operate in different environments and require different strategies.
Same way you always should: pipeline, closed-won deals, ARR. If your GEO efforts aren’t helping move revenue, it’s not a channel. It’s a distraction.
But there are new signals worth tracking while the revenue builds:
- LLM Referral Traffic – Visitors coming from ChatGPT, Gemini, Perplexity? That’s GEO working.
- Brand Mentions in AI Answers – Are you part of the conversation when someone asks about your space?
- AI Citations – If an AI tool links to or credits your content, it’s the new backlink.
- AI Prominence – Being the first brand mentioned in a summary = trust and attention.
- Conversational Engagement – Do users ask about you next or dig deeper after seeing your name in an AI answer?
If SEO gave us clicks and rankings, GEO gives us mentions, citations, and narrative control. And yeah, it should still lead to revenue. Just with a new set of breadcrumbs.
You can learn more about GEO KPIs here in our article.
Look for an agency that treats GEO like a revenue channel, not a trend.
You want a partner who:
- Understands how AI tools surface and cite content, not just how to rank in Google
- Tracks GEO-specific KPIs like brand mentions in AI, LLM referral traffic, and citation accuracy
- Audits your current content for AI visibility and content fitness
- Builds strategy based on your business model and goals, not just volume
- Can show actual client results from tools like Perplexity, ChatGPT, or Gemini
Avoid anyone who treats it like SEO with a new label. This isn’t about checking boxes. It’s about being part of the AI answers your buyers trust.
Most SEO audit tools look at things like title tags, meta descriptions, broken links, and basic technical health. That’s table stakes.
Our GEO audit tool and checklist go a step further:
- It focuses on AI optimization signals: schema coverage, llms.txt, AI-friendly content formats, entity clarity, and brand presence in places LLMs pull from.
- It evaluates your answer engine optimization posture: how well you’re set up to be cited and summarized inside answer-style results, not just ranked on a SERP.
- It surfaces a prioritized path to improve your GEO Score across social proof, technical foundations, and content strategy, not just fix isolated SEO errors.