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SuccessHACKER
Sees a 3.8x ROI in closed revenue to spend with hybrid inbound and outbound strategy.
SuccessHacker and its sister company successCOACHING are a Customer Success eLearning solution focused on training and certifying CSMs and CS leaders at high-growth companies.
Company Overview
9
Number of Employees
E-Learning
Industry
San Carlos, CA
Headquarters
“As an entrepreneur learning on the fly, I was trying to get my head around what outbound prospecting was. What I realized was – this is cold calling in the technological era. Once I put that together in my own mind, I realized what it was. I wish I’d known that earlier.”
Aaron
Chief Revenue Officer
CEO
The Challenge
When Aaron Thompson joined the team a Partner leading revenue, he wanted to find an agency that could bolster their existing sales efforts. Up until that point, new clients primarily stemmed from happy hours, word of mouth, coffee chats, and referrals. While extremely valuable, those meetings would take hours of Aaron’s day, and weren’t scalable in the long run for other teammates.
In order to expand their revenue system, Aaron knew they needed a team who were expert copywriters (not only to craft their messaging, but to rewrite their website), SEO strategists, and who could work skillfully with his team to manage implementation.
As a self described “entrepreneur learning on the fly,” Aaron acknowledged that there were gaps in his knowledge when it came to modern, bootstrapped revenue growth, which is why he chose RevenueZen.
The Solution
The strategy that RevenueZen came up with for SuccessHACKER was threefold. First, RevenueZen would optimize the SuccessHACKER website to ensure their mission was clear and ameliorate any problems with the site. This included a total rewrite of the website copy.
Secondly, RevenueZen built out an entire sales playbook and outreach strategy. Using Linkedin and email, a testable and scalable outbound sales plan was created. The plan remained a living document that would be updated regularly based on feedback from prospects and the SuccessHACKER sales team.
Finally, we designed and implemented the entire SEO strategy for the SuccessHACKER and successCOACHING brands. RevenueZen created a thorough keyword portfolio, audience assessment, editorial guidelines, and blog calendar. We then produced highly-targeted content to serve the core needs of its audience.
RevenueZen collaborated with the SuccessHACKER team on all of these projects to ensure they could continue to expand on them in the future and build on them as they evolved.
The Results
15
Qualified Meetings Per Month
+252%
Organic Traffic Increase
3.8x
ROI Closed Revenue to Spend