StockIQ achieved a 500% increase in organic leads through thought leadership based content strategy

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A 500% increase in organic leads, and a reliable source of B2B marketing knowledge? Yes please.

Company Overview

StockIQ helps inventory based enterprises get the most out of their supply chain visibility. They improve inventory management, prevent stockouts, and the program is easy to use, easy to adopt, and easy to adapt.


Number of Employees

IT Supply Chain Solution Provider


Broomfield, CO


“We’ve seen a lot of improvement in sales and traffic through RevenueZen’s efforts. Our engagement now doubles to triples in rate, depending on the month. Additionally, our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep — their work just does wonders to our business.”

Curtis Glesmann, CTO


The Challenge

Before RevenueZen, StockIQ didn’t have a well defined SEO or content strategy in place. They had general ideas of what they wanted to write about, but there wasn’t a scalable plan to execute and ensure the content was formated to be found. StockIQ also works with a number of different ERPs that they wanted to produce content around.

The Solution

When we met the StockIQ team, we knew that they were the real deal. Their knowledge of the industry and unique advantage allowed us to quickly download what made them special and translate it into a concrete plan. We helped them identify profitable keyword targets, identify and fix technical issues on the website, create an editorial strategy, and establish a repeatable blogging strategy to build top of funnel awareness.

Once we aligned on broader strategy, we went to work. This included a steady publishing schedule of relevant blog posts, LinkedIn content, and link building to increase domain authority. Since their staff was equipped with all of the technical knowledge needed already, we were able to come in, quickly ramp up, and make sure that their B2B marketing efforts reflected that knowledge. Our senior SEO strategist Jake and CXO Fitz lead the charge on this and brought both inspiration and guidance to the entire StockIQ organization.

It’s been a heck of a partnership so far, and we’re not slowing down anytime soon.

The Results

7 Months In


Increase in Inbound Leads


Increase in
Total Ranking Keywords


Average Increase in
Content Engagement Across Channels

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Rocky Pedden

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Mike Mierz

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Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 


What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 


What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 


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Tequila Pineapple ;)


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✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 


What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.


What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.


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Reservations. #iburnwater


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