Restore TMJ & Sleep Therapy was transformed into the go to health resource for patients through in depth content strategy

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Restore TMJ & Sleep Therapy

A well-established niche industry site that was transformed into an online health resource for patients through targeted, useful content.

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Company Overview

Restore TMJ & Sleep Therapy provides diagnosis and treatment for Sleep Apnea, TMJ Disorders, and other forms of Orofacial Pain in the Houston TX area. Dr. Katherine Phillips is a nationally recognized practitioner and has over a decade of providing careful and research driven service.

7

Number of Employees

TMJ Dentistry

Industry

The Woodlands, TX

Headquarters

Jon Young, Owner of Restore TMJ

“After being burned by over-priced and under performing agencies promising to bring the sun itself right to my door, I knew I needed an individual approach that I could afford to build upon over time… RevenueZen has been exactly that. We made a clear plan that included optimizing our web site, developing new content and link building for growing organic SEO presence along with paid search optimization to bridge the gaps. A few months down the line we are up in every metric available”

Jon Young

Co-Owner

CEO

The Challenge

When we started, the website was dated. Although it was drawing in some traffic and had a small amount of content around their core service offerings, the website didn’t even come close to reflecting the authority and expertise that Dr. Phillips and her practice brings to the table. Jon, the owner, expressed a strong desire to generate not only ongoing organic and paid traffic to the site, but to have a search presence that would leave the competition in the dust. This would establish greater market share, and the inbound organic traffic would build on itself to create lasting patient relationships over time.

The Solution

The strategy was clear, we started off by analyzing the other practices in the area with a competitive analysis and some in depth keyword research. Once we aligned on the best keywords for the campaign, we mapped each keyword to a piece of content that would satisfy the needs of the users on the site. After creating our editorial plan we went to work on development.

As part of the first two months of work, we developed specific content for each core services and sub services that the practice offered. In parallel with these efforts we also updated the layout of the entire website to make it more user friendly. We also did a technical SEO audit to identify quick wins like redirecting old broken pages, submitting a sitemap to Google, adding new title tags, building out an internal link structure, and more.

Once we were done with the technical and on page optimizations, we began a link building outreach campaign in order to find partners would would be willing to feature the thought leadership of Dr. Phillips and help boost the domain authority of the website as a whole.

The Results

7 Months In

57%

Increase In 
YoY Organic Traffic

36%

Increase In Conversions From Organic Traffic

71%

Increase in
Unique Website Visitors

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Rocky Pedden

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Mike Mierz

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Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

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Tequila Pineapple ;)

 

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Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

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I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

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Reservations. #iburnwater

 

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