RallyBright builds scalable, meaningful sales strategies using RevenueZen

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RallyBright

Company Overview

RallyBright is a SaaS performance management platform that helps measure, diagnose and improve business performance using proven, behavioral science.

5

Number of Employees

Employee Engagement & Professional Development

Industry

Washington D.C.

Headquarters

“Our highest value customers and some of our biggest names came in through working with RevenueZen. Our experience with RevenueZen has given us a clear understanding of our buyer persona, how to reach prospects, the language to use to engage them, and in turn, we’ve learned more about our product and its importance.”

John Estafanous

CEO

CEO

The Challenge

RallyBright’s leadership team had a vision of a well-filled pipeline and scalable lead gen strategy.

John, the Founder & CEO, knew that their existing strategy needed to be clarified. He understood the importance of dialing in their ICP, and reaching out to them as well as being there when they searched for relevant solutions. But he didn’t have the bandwidth to execute and manage demand gen campaigns on his own. Like most startup executives, John realized the team needed strategic direction as well as campaign management bandwidth to build their pipeline.

Open to trying something new, John needed a partner who was an expert in copywriting, campaign management, content development, SEO, and overall building a scalable lead gen engine. He needed a team who would position RallyBright as the go-to program for improving team resilience, dynamics, and performance.

The Solution

Working with the RallyBright leadership team, RevenueZen built a full demand gen playbook, including new messaging, LinkedIn and Email campaigns, content creation, SEO; and also patched the holes in the sales funnel to support the ambitious growth plans John and the rest of the team had.

Over 2 years, RallyBright grew 100% YoY from the efforts of this demand gen strategy. This initiative sourced some of the largest deals in the company’s history, and they’ve been able to penetrate new markets. Most importantly, RevenueZen built scalable processes that can be measured, iterated upon, and easily scaled by an internal team.

The Results

182

SQLs in 24 months

100%

YoY Revenue Growth

"Significant!"

What has RevenueZen’s impact being on RallyBright?

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Rocky Pedden

Three most used emojis?

👍😄💁‍♀️

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Mike Mierz

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

What’s a recipe that no one makes better than you?

Tequila Pineapple ;)

 

Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

What’s a recipe that no one makes better than you?

Reservations. #iburnwater

 

Three most used emojis?

👏🏻 😚 😎