ProdPerfect keeps pipeline filled with qualified leads using RevenueZen

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Keeps pipeline filled with qualified leads through hybrid inbound and outbound strategy.

Company Overview

prodperfect logo white

ProdPerfect autonomously builds, maintains, and evolves end-to-end regression testing suites by analyzing live user traffic on your application. They help increase developer velocity by reallocating engineer time completely from the grind of writing/maintaining end-to-end tests. This allows teams to fix high-priority bugs earlier, faster, and cheaper by running, with every build, end-to-end tests built from ProdPerfect’s analysis of how your users use your application.


Number of Employees

Dev SaaS


San Francisco, CA


“RevenueZen has become the workhorse of our Business Development process, hands down. There’s a lot for us to do but I can always depend on my sales team being “fed” with pipeline and that means the world.”

Erik F.



The Challenge

ProdPerfect launched in January 2018 and suffered from inconsistent lead generation. The company endured “feast-and-famine” problems, watching their funnel filling and emptying erratically. Even when they saw lots of leads, they weren’t always great fits.

Chief Operating Officer Erik Fogg recognized that his company lacked the in-house expertise to master the tactics of lead generation. His team knew who they wanted to reach out to, but needed help doing so in a scalable way, and with building the processes for account research, copywriting, team training to execute on that vision.

The ProdPerfect leadership team knew they had a platform that would change the way the world thought about QA testing, but to do so they knew they needed to get in front of the right people or keep their funnel filled with qualified leads.

Erik needed a partner that could identify quick wins and execute a long-term lead generation strategy that would strategically position ProdPerfect as the ultimate end-to-end testing solution while generating a high-value source of leads for his team convert to sales.

The Solution

ProdPerfect was skeptical of working with outside agencies. While RevenueZen came highly recommended, Erik did his homework and interviewed a few other options. Ultimately, he decided to partner with RevenueZen. It was clear to him that our team was going to put in the smarts and hustle to make darn sure we knew both who to reach out to and what to say to them, rather than just try to shotgun like mad.

ProdPerfect’s expectations were that we would ramp quickly and generate about 15 serious opportunities per month, without ticking off prospects and “burning through” their TAM. RevenueZen’s tailored approach has succeeded at that consistently.

In the first 6 months after partnering with RevenueZen, ProdPerfect has gotten 100+ meetings with businesses that they thought they were years away from being able to win. Better yet, those leads were coming in excited to work with the sales team!

On top of just pulling in leads, RevenueZen was also able to deliver tremendous strategic value: sales ops advice, full-funnel coaching, and consistently transferring knowledge back and forth between the in-house revenue leaders at ProdPerfect and at RevenueZen. Working with the ProdPerfect team, we ensured that the cost per opportunity remains currently a little over half what any of our other channels can offer. Better yet, it was all very scalable.

The Results


Sales Meetings


Pipeline Created


LTV Closed/Won

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Rocky Pedden

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Mike Mierz

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Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 


What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 


What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 


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Tequila Pineapple ;)


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✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

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Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 


What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.


What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.


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Reservations. #iburnwater


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👏🏻 😚 😎