ProdPerfect was skeptical of working with outside agencies. While RevenueZen came highly recommended, Erik did his homework and interviewed a few other options. Ultimately, he decided to partner primarily with RevenueZen. It was clear to him that our team was going to put in the smarts and hustle to make darn sure we knew both who to reach out to and what to say to them, rather than just try to shotgun like mad.
ProdPerfect’s expectations were that we would ramp quickly and generate about 15 serious opportunities per month, without ticking off prospects and “burning through” their TAM. RevenueZen’s tailored approach has succeeded at that consistently.
In the first 6 months after partnering with RevenueZen, ProdPerfect has gotten 100+ meetings with businesses that they thought they were years away from being able to win. Better yet, those leads were coming in excited to work with the sales team!
On top of just pulling in leads, RevenueZen was also able to deliver tremendous strategic value: sales ops advice, full-funnel coaching, and consistently transferring knowledge back and forth between the in-house revenue leaders at ProdPerfect and at RevenueZen. Working with the ProdPerfect team, we ensured that the cost per opportunity remains currently a little over half what any of our other channels can offer. Better yet, it was all very scalable.